Rascasse Audience Intelligence

Rory McIlroy Audience in United States

A data profile of the people who buy, follow and care about Rory McIlroy in United States — modelled from more than twelve digital signal sources. Rory McIlroy has an estimated audience of 10,247,045 people in United States.

#9among Golf in United States#185among Person in United States#278in Sports

The average Rory McIlroy fan in United States is 35.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Ryder Cup, The Open Championship, Backcountry skiing, with strongest over-indexing on Ryder Cup (9.77× the country average).

Demographically, the Rory McIlroy audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rory McIlroy fan in United States is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rory McIlroy profile in United States.

Audience size
10.2M
in United States
Gender
31.3%♀
68.7% male
Age
35.9
average years
Country rank
#3490
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rory McIlroy fans

31.3% are female, 68.7% are male, average age 35.9.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Rory McIlroy audience in United States
MetricValue
Female31.3%
Male68.7%
Average age35.9
Estimated audience size10,247,045
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Rory McIlroy audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Rory McIlroy audience comes from United States.

Worldwide audience distribution share by country for Rory McIlroy
CountryShare
United States40.3%
United Kingdom21.3%
Ireland9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rory McIlroy audience in United States is strongest.

Fig. 05

Top regions by affinity

Rory McIlroy fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~200K2.04×
02South Carolina~300K1.55×
03Minnesota~200K1.37×
04Massachusetts~300K1.32×
05North Carolina~500K1.26×
06New Hampshire~60K1.23×
07Iowa~100K1.22×
08Ohio~500K1.20×
09Nebraska~70K1.18×
10Wisconsin~200K1.16×
11Michigan~400K1.15×
12Rhode Island~40K1.15×
13Montana~40K1.13×
14Florida~900K1.12×
15Pennsylvania~500K1.11×
16Kentucky~200K1.10×
17South Dakota~30K1.09×
18Vermont~20K1.09×
19Georgia~400K1.08×
20North Dakota~30K1.08×
21Maine~50K1.07×
22Colorado~200K1.04×
23Indiana~200K1.02×
24Illinois~400K1.00×
25Tennessee~200K1.00×
26Missouri~200K1.00×
27Delaware~30K0.97×
28Kansas~90K0.96×
29Idaho~60K0.96×
30Arizona~200K0.95×
31New Jersey~300K0.92×
32Virginia~300K0.92×
33Alabama~200K0.92×
34New York~600K0.91×
35Washington, District of Columbia~30K0.91×
36Wyoming~20K0.90×
37Utah~100K0.88×
38Oklahoma~100K0.86×
39West Virginia~50K0.83×
40Hawaii~40K0.83×
41Washington~200K0.82×
42Oregon~100K0.82×
43Arkansas~80K0.81×
44Louisiana~100K0.78×
45Maryland~200K0.77×
46Texas~700K0.70×
47Nevada~80K0.70×
48Mississippi~70K0.70×
49California~900K0.68×
50New Mexico~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Rory McIlroy, United States
0.65×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rory McIlroy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rory McIlroy audience
#·InterestCategoryAffinity×
01Texas HoldEm PokerGames13.14×
02Rickie FowlerSports12.53×
03Jordan SpiethSports12.14×
04Ryder CupSports9.77×
05LPGASports8.74×
06Bryson DeChambeauSports8.49×
07Ski touringSports8.40×
08Backcountry skiingSports7.76×
09MSC CruisesTravel & Leisure7.68×
10The Open ChampionshipSports7.54×
11US Open (tennis)Sports7.39×
12Professional Golfers AssociationSports7.37×
13TopGolfSports5.92×
14Fox huntingSports5.18×
15PGA ChampionshipSports5.05×
16Cleveland GuardiansSports4.93×
17Scottie SchefflerSports4.90×
18Royal Caribbean Cruises Ltd.Travel & Leisure4.47×
19Masters TournamentSports4.12×
20FIFA World Cup 2026Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rory McIlroy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rory McIlroy audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.24×
Luxury OrientationPREMIUM1.17×
PatriotismCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rory McIlroy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
ExtroversionTHRILL0.52×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rory McIlroy have in United States?

Rory McIlroy has an estimated audience of 10,247,045 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Rory McIlroy fans?

31.3% of Rory McIlroy fans are female, 68.7% are male, with an average age of 35.9 years.

03

Which brands do Rory McIlroy fans like most?

Rory McIlroy fans show strongest brand affinity for Ryder Cup (9.77×), The Open Championship (7.54×), and Backcountry skiing (7.76×) over the country average.

04

Where do Rory McIlroy fans live in United States?

Rory McIlroy fans in United States are most concentrated in Florida (reach ~900K), California (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Rory McIlroy fans also like?

Beyond Rory McIlroy itself, the audience over-indexes on The Open Championship (7.54×), Backcountry skiing (7.76×), Jordan Spieth (12.14×), and Fox hunting (5.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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