Rory McIlroy Audience in United States

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Rory McIlroy has an estimated audience of 12,200,699 people in United States. 31.3% are female, 68.7% are male, average age 35.9. Top regions: Florida, California, Texas. Top brand affinities: Ryder Cup, The Open Championship, Backcountry skiing, Fox hunting, Jordan Spieth.

The average Rory McIlroy fan in United States is 35.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Ryder Cup, The Open Championship, Backcountry skiing, with strongest over-indexing on Ryder Cup (9.77× the country average). Demographically, the Rory McIlroy audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Rory McIlroy fans

Demographic split for Rory McIlroy audience in United States
MetricValue
Female31.3%
Male68.7%
Average age35.9
Estimated audience size12,200,699

Audience persona

The typical Rory McIlroy fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.

Top regions in United States

Top regions ranked by reach for Rory McIlroy in United States
RegionReachAffinity
Florida982,2831.19×
California926,0380.69×
Texas758,8250.72×
New York665,7140.98×
North Carolina518,5851.41×
Ohio481,7871.28×
Pennsylvania470,3031.14×
Illinois451,8991.11×
Michigan390,6641.22×
Georgia380,2431.01×
Massachusetts333,3051.39×
Connecticut316,1872.58×
New Jersey297,6520.96×
Virginia288,9880.97×
South Carolina275,3201.5×
Tennessee243,1440.99×
Minnesota236,7161.35×
Arizona224,2490.9×
Indiana220,7160.99×
Wisconsin220,7051.2×
Colorado208,8171.09×
Washington196,5320.8×
Missouri188,4270.96×
Kentucky180,6671.18×
Maryland163,8820.78×
Alabama142,7780.84×
Louisiana123,8050.79×
Oregon116,4720.83×
Oklahoma109,7230.81×
Iowa107,6751.07×
Utah92,5910.85×
Kansas90,8950.95×
Nevada76,3870.65×
Arkansas71,0720.71×
Mississippi67,3050.67×
Nebraska64,8001.06×
New Hampshire57,6801.2×
Idaho57,3860.94×
Rhode Island44,9081.16×
Maine42,8580.98×
Hawaii41,9620.8×
West Virginia40,8740.72×
Montana37,1711.1×
New Mexico35,8150.59×
Washington, District of Columbia33,9670.93×
Delaware29,9000.89×
South Dakota25,4890.9×
North Dakota24,7540.99×
Vermont20,9250.98×
Wyoming14,9620.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rory McIlroy audience
BrandAffinityCategory
Ryder Cup9.77×Sports
The Open Championship7.54×Sports
Backcountry skiing7.76×Sports
Fox hunting5.18×Sports
Jordan Spieth12.14×Sports
PGA Championship5.05×Sports
Rickie Fowler12.53×Sports
LPGA8.74×Sports
Texas HoldEm Poker13.14×Games
US Open (tennis)7.39×Sports
TopGolf5.92×Sports
Bryson DeChambeau8.49×Sports
Ski touring8.4×Sports
MSC Cruises7.68×Travel & Leisure
Professional Golfers Association7.37×Sports
Scottie Scheffler4.9×Sports
Royal Caribbean Cruises Ltd.4.47×Travel & Leisure
Cleveland Guardians4.93×Sports
FootJoy17.67×Sports
Titleist5.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rory McIlroy audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Family OrientationCONSERVATISM1.96
Risk AppetiteTHRILL1.54
LGBTQ+ IdentityOPEN1.33
Sports ActivityPOWER1.32
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Rory McIlroy
CountryShare
United States43.2%
United Kingdom21.6%
Ireland8.0%

See Rory McIlroy audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Rory McIlroy have in United States?

Rory McIlroy has an estimated audience of 12,200,699 people in United States, concentrated in Florida and California.

What is the gender split and age of Rory McIlroy fans?

31.3% of Rory McIlroy fans are female, 68.7% are male, with an average age of 35.9 years.

Which brands do Rory McIlroy fans like most?

Rory McIlroy fans show strongest brand affinity for Ryder Cup (9.77×), The Open Championship (7.54×), and Backcountry skiing (7.76×) over the country average.

Where do Rory McIlroy fans live in United States?

Rory McIlroy fans in United States are most concentrated in Florida (reach 982,283), California (reach 926,038), and Texas (reach 758,825). These three regions account for the largest share of the active audience.

What other brands do Rory McIlroy fans also like?

Beyond Rory McIlroy itself, the audience over-indexes on The Open Championship (7.54×), Backcountry skiing (7.76×), Fox hunting (5.18×), and Jordan Spieth (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.