Rascasse Audience Intelligence

Texas HoldEm Poker Audience in United States

A data profile of the people who buy, follow and care about Texas HoldEm Poker in United States — modelled from more than twelve digital signal sources. Texas HoldEm Poker has an estimated audience of 2,686,939 people in United States.

#64among Video game in United States#5414among Topic in United States#232in Games

The average Texas HoldEm Poker fan in United States is 37.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Solitaire, PokerStars, Gin rummy, with strongest over-indexing on Solitaire (32.56× the country average).

Demographically, the Texas HoldEm Poker audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas HoldEm Poker fan in United States is more male, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Solitaire.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas HoldEm Poker profile in United States.

Audience size
2.7M
in United States
Gender
25.6%♀
74.4% male
Age
37.7
average years
Country rank
#11251
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas HoldEm Poker fans

25.6% are female, 74.4% are male, average age 37.7.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Texas HoldEm Poker audience in United States
MetricValue
Female25.6%
Male74.4%
Average age37.7
Estimated audience size2,686,939
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Texas HoldEm Poker audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Texas HoldEm Poker audience comes from United States.

Worldwide audience distribution share by country for Texas HoldEm Poker
CountryShare
United States19.9%
India16.7%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas HoldEm Poker audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas HoldEm Poker fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K2.14×
02North Dakota~8K1.53×
03West Virginia~20K1.50×
04Michigan~90K1.32×
05Nevada~30K1.30×
06Washington, District of Columbia~10K1.25×
07Oklahoma~40K1.19×
08Nebraska~20K1.15×
09Indiana~50K1.12×
10Arkansas~20K1.10×
11Pennsylvania~100K1.09×
12Washington~60K1.09×
13Kentucky~40K1.09×
14Missouri~40K1.04×
15Oregon~30K1.04×
16Minnesota~40K1.03×
17Iowa~20K1.02×
18Alabama~40K1.01×
19Illinois~90K1.00×
20North Carolina~80K1.00×
21New Jersey~70K1.00×
22Massachusetts~50K1.00×
23Utah~20K1.00×
24Mississippi~20K1.00×
25Idaho~10K1.00×
26Montana~7K1.00×
27Kansas~20K0.99×
28South Dakota~6K0.98×
29Texas~200K0.96×
30New Hampshire~10K0.96×
31Maine~9K0.96×
32Alaska~6K0.96×
33Georgia~80K0.95×
34Tennessee~50K0.94×
35Florida~200K0.93×
36Hawaii~10K0.93×
37Vermont~4K0.93×
38California~300K0.92×
39Ohio~80K0.91×
40Colorado~40K0.89×
41Connecticut~20K0.89×
42Virginia~60K0.88×
43Rhode Island~8K0.88×
44Arizona~50K0.87×
45Wisconsin~30K0.86×
46Louisiana~30K0.86×
47Delaware~6K0.86×
48New Mexico~10K0.84×
49South Carolina~30K0.82×
50Maryland~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Texas HoldEm Poker, United States
0.75×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas HoldEm Poker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas HoldEm Poker audience
#·InterestCategoryAffinity×
01PokerStarsGames97.56×
02Gin rummyGames75.69×
03Zynga PokerGames69.94×
04World Poker TourSports38.06×
05SolitaireGames32.56×
068 Ball PoolSports24.77×
07HamletLiterature21.77×
08Simon HelbergMovies & TV20.00×
09George SorosBusiness & Career19.50×
10MakeMyTripTravel & Leisure18.65×
11Rory McIlroySports13.14×
12MSC CruisesTravel & Leisure8.19×
13TopGolfSports8.12×
14PokerGames7.61×
15Stitch!Movies & TV7.00×
16NASDAQBusiness & Career6.76×
17The Open ChampionshipSports6.44×
18PGA ChampionshipSports4.29×
19GamblingGames3.67×
20High schoolBusiness & Career3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas HoldEm Poker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas HoldEm Poker audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.26×
Convenience OrientationPREMIUM1.27×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas HoldEm Poker audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
SustainabilityBALANCE0.61×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas HoldEm Poker have in United States?

Texas HoldEm Poker has an estimated audience of 2,686,939 people in United States, concentrated in New York and California.

02

What is the gender split and age of Texas HoldEm Poker fans?

25.6% of Texas HoldEm Poker fans are female, 74.4% are male, with an average age of 37.7 years.

03

Which brands do Texas HoldEm Poker fans like most?

Texas HoldEm Poker fans show strongest brand affinity for Solitaire (32.56×), PokerStars (97.56×), and Gin rummy (75.69×) over the country average.

04

Where do Texas HoldEm Poker fans live in United States?

Texas HoldEm Poker fans in United States are most concentrated in New York (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Texas HoldEm Poker fans also like?

Beyond Texas HoldEm Poker itself, the audience over-indexes on PokerStars (97.56×), Gin rummy (75.69×), Zynga Poker (69.94×), and World Poker Tour (38.06×) compared to the United States average.

Appendix

Explore more audiences

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See Texas HoldEm Poker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas HoldEm Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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