Rascasse Audience Intelligence

TopGolf Target Market in United States

A data profile of the people who buy, follow and care about TopGolf in United States — modelled from more than twelve digital signal sources. TopGolf has an estimated audience of 11,014,870 people in United States.

#328among Brand in United States#253in Sports

The average TopGolf fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Professional Golfers Association, FootJoy, LPGA, with strongest over-indexing on Professional Golfers Association (14.54× the country average).

Demographically, the TopGolf audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TopGolf fan in United States is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Professional Golfers Association.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TopGolf profile in United States.

Audience size
11M
in United States
Gender
30.9%♀
69.1% male
Age
38.5
average years
Country rank
#3249
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TopGolf

30.9% are female, 69.1% are male, average age 38.5.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for TopGolf audience in United States
MetricValue
Female30.9%
Male69.1%
Average age38.5
Estimated audience size11,014,870
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the TopGolf audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

76.8%

of the worldwide TopGolf audience comes from United States.

Worldwide audience distribution share by country for TopGolf
CountryShare
United States76.8%
United Kingdom4.6%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TopGolf audience in United States is strongest.

Fig. 05

Top regions by affinity

TopGolf customers by region in United States
#RegionReachAffinity×
01Colorado~400K2.19×
02Utah~200K1.94×
03Rhode Island~70K1.80×
04North Carolina~600K1.65×
05South Carolina~300K1.57×
06Nebraska~100K1.57×
07Mississippi~200K1.50×
08Arkansas~100K1.45×
09Tennessee~300K1.39×
10Florida~1M1.34×
11Arizona~300K1.34×
12Texas~1.5M1.30×
13Ohio~500K1.29×
14Alabama~200K1.28×
15Georgia~500K1.27×
16New Mexico~80K1.27×
17Kansas~100K1.26×
18Virginia~400K1.20×
19Nevada~100K1.20×
20Idaho~80K1.20×
21California~1.5M1.17×
22Maryland~300K1.17×
23Michigan~400K1.15×
24Missouri~200K1.09×
25New Jersey~300K1.08×
26Louisiana~200K1.08×
27Pennsylvania~500K1.07×
28Massachusetts~300K1.03×
29Iowa~100K1.03×
30Indiana~200K1.00×
31Illinois~400K0.99×
32Kentucky~200K0.98×
33Minnesota~200K0.95×
34Washington, District of Columbia~30K0.86×
35Delaware~30K0.86×
36Oklahoma~100K0.85×
37Washington~200K0.83×
38Oregon~100K0.82×
39West Virginia~40K0.62×
40New York~400K0.61×
41Connecticut~70K0.52×
42Wyoming~8K0.45×
43New Hampshire~20K0.44×
44Wisconsin~80K0.41×
45South Dakota~8K0.28×
46Maine~10K0.26×
47North Dakota~7K0.26×
48Montana~9K0.25×
49Alaska~6K0.23×
50Hawaii~10K0.21×
Fig. 06

Affinity by region

Affinity by region — TopGolf, United States
0.21×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TopGolf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TopGolf audience
#·InterestCategoryAffinity×
01GolfNow.comSports38.94×
02FootJoySports37.21×
03Jason DaySports26.28×
04adidas GolfSports26.19×
05PUMA GolfSports21.14×
06Mizuno CorporationFashion & Accessoires17.38×
07Pebble Beach Golf LinksSports14.86×
08Professional Golfers AssociationSports14.54×
09Cobra GolfSports13.32×
10LPGASports12.48×
11Adam ScottSports12.35×
12Rickie FowlerSports11.69×
13Ryder CupSports9.12×
14Jordan SpiethSports8.85×
15Rory McIlroySports8.80×
16Chuck E. Cheese'sFood & Beverages7.19×
17The Open ChampionshipSports6.31×
18Scottie SchefflerSports5.69×
19Fox huntingSports3.94×
20Five BelowShopping3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TopGolf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TopGolf audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.29×
Luxury OrientationPREMIUM1.14×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TopGolf audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TopGolf's target market in United States?

TopGolf's target market in United States covers an estimated 11,014,870 people, concentrated in California and Texas.

02

What is the gender split and age of TopGolf customers?

30.9% of the TopGolf audience are female, 69.1% are male, with an average age of 38.5 years.

03

Which brands do TopGolf fans like most?

TopGolf fans show strongest brand affinity for Professional Golfers Association (14.54×), FootJoy (37.21×), and LPGA (12.48×) over the country average.

04

Where do TopGolf fans live in United States?

TopGolf fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do TopGolf fans also like?

Beyond TopGolf itself, the audience over-indexes on FootJoy (37.21×), LPGA (12.48×), Ryder Cup (9.12×), and Rory McIlroy (8.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See TopGolf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TopGolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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