TopGolf Audience in United States

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TopGolf has an estimated audience of 12,543,351 people in United States. 30.9% are female, 69.1% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: FootJoy, Professional Golfers Association, LPGA, Rory McIlroy, Ryder Cup.

The average TopGolf fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FootJoy, Professional Golfers Association, LPGA, with strongest over-indexing on FootJoy (37.21× the country average). Demographically, the TopGolf audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of TopGolf fans

Demographic split for TopGolf audience in United States
MetricValue
Female30.9%
Male69.1%
Average age38.5
Estimated audience size12,543,351

Audience persona

The typical TopGolf fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for FootJoy.

Top regions in United States

Top regions ranked by reach for TopGolf in United States
RegionReachAffinity
California1,605,1611.16×
Texas1,408,9541.31×
Florida1,152,5421.36×
North Carolina606,3201.61×
Ohio505,8361.31×
Georgia495,4901.28×
New York475,6370.68×
Pennsylvania475,5571.13×
Illinois455,1021.09×
Virginia373,4731.22×
Tennessee360,1911.43×
New Jersey355,6371.11×
Michigan351,8441.07×
Arizona341,3821.33×
Colorado324,3281.64×
South Carolina303,7731.61×
Massachusetts286,1031.16×
Maryland253,6591.18×
Indiana242,1861.06×
Alabama235,7061.35×
Missouri234,5491.16×
Washington213,5740.85×
Utah187,6971.67×
Louisiana184,3841.14×
Minnesota171,1500.95×
Kentucky159,0311.01×
Arkansas155,3091.5×
Mississippi149,9471.45×
Nevada148,7821.23×
Oregon121,5580.85×
Kansas121,4601.23×
Oklahoma114,5020.82×
Iowa109,8741.06×
Wisconsin85,8900.46×
Idaho77,2501.23×
Rhode Island74,2971.86×
New Mexico73,5621.17×
Connecticut71,3400.57×
Nebraska67,9021.08×
West Virginia35,0900.6×
Delaware31,4200.91×
Washington, District of Columbia31,1750.83×
New Hampshire22,7980.46×
Maine11,2300.25×
Hawaii10,2210.19×
Montana7,5090.22×
Wyoming7,2630.39×
South Dakota6,9420.24×
North Dakota5,5420.22×
Vermont4,5000.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TopGolf audience
BrandAffinityCategory
FootJoy37.21×Sports
Professional Golfers Association14.54×Sports
LPGA12.48×Sports
Rory McIlroy8.8×Sports
Ryder Cup9.12×Sports
GolfNow.com38.94×Sports
The Open Championship6.31×Sports
Adam Scott (golfer)12.35×Sports
adidas Golf26.19×Sports
Jason Day (golfer)26.28×Sports
PUMA Golf21.14×Sports
Rickie Fowler11.69×Sports
Five Below3.55×Shopping
Scottie Scheffler5.69×Sports
Cobra Golf13.32×Sports
Fox hunting3.94×Sports
Pebble Beach Golf Links14.86×Sports
PGA Championship4.12×Sports
Jordan Spieth8.85×Sports
Mizuno Corporation17.38×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TopGolf audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
Luxury OrientationPREMIUM1.25
Convenience OrientationPREMIUM1.17
Sports ActivityPOWER1.15
Urban LifestyleOPEN1.11
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for TopGolf
CountryShare
United States78.4%
United Kingdom4.6%
Germany3.0%

See TopGolf audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does TopGolf have in United States?

TopGolf has an estimated audience of 12,543,351 people in United States, concentrated in California and Texas.

What is the gender split and age of TopGolf fans?

30.9% of TopGolf fans are female, 69.1% are male, with an average age of 38.5 years.

Which brands do TopGolf fans like most?

TopGolf fans show strongest brand affinity for FootJoy (37.21×), Professional Golfers Association (14.54×), and LPGA (12.48×) over the country average.

Where do TopGolf fans live in United States?

TopGolf fans in United States are most concentrated in California (reach 1,605,161), Texas (reach 1,408,954), and Florida (reach 1,152,542). These three regions account for the largest share of the active audience.

What other brands do TopGolf fans also like?

Beyond TopGolf itself, the audience over-indexes on Professional Golfers Association (14.54×), LPGA (12.48×), Rory McIlroy (8.8×), and Ryder Cup (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TopGolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.