Zynga Poker Audience in United States

Zynga Poker logo

Zynga Poker has an estimated audience of 979,310 people in United States. 36.3% are female, 63.7% are male, average age 37.1. Top regions: California, Florida, Texas. Top brand affinities: Solitaire, Texas HoldEm Poker, Video poker, World Series of Poker, Cebu Pacific.

The average Zynga Poker fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Solitaire, Texas HoldEm Poker, Video poker, with strongest over-indexing on Solitaire (51.66× the country average). Demographically, the Zynga Poker audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Zynga Poker fans

Demographic split for Zynga Poker audience in United States
MetricValue
Female36.3%
Male63.7%
Average age37.1
Estimated audience size979,310

Audience persona

The typical Zynga Poker fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for Zynga Poker in United States
RegionReachAffinity
California122,8541.14×
Florida89,0081.34×
Texas61,4670.73×
New York48,5490.89×
Pennsylvania48,0431.46×
Ohio41,0721.36×
Georgia39,1361.3×
Michigan32,1351.25×
North Carolina30,4061.03×
Tennessee28,8801.47×
Illinois26,9660.83×
Alabama21,1581.55×
New Jersey21,0670.85×
Arizona21,0581.05×
Virginia20,4020.86×
Indiana20,0741.12×
Washington19,6531×
Wisconsin16,7811.14×
Colorado15,0320.97×
Massachusetts13,2840.69×
Minnesota13,2250.94×
Maryland12,9560.77×
South Carolina11,4410.78×
Kentucky11,2070.91×
Connecticut10,2431.04×
Alaska9,9434.75×
Mississippi9,6281.19×
Oregon9,6120.86×
Missouri9,2410.59×
Kansas6,9980.91×
Oklahoma6,7720.62×
Nebraska6,6441.35×
Arkansas6,4690.8×
Utah6,4170.73×
Louisiana6,1390.49×
Iowa6,0670.75×
Nevada5,9920.63×
Hawaii4,7081.12×
Idaho4,4330.9×
Montana4,3871.61×
Rhode Island4,3291.39×
West Virginia3,7020.81×
New Hampshire3,3000.86×
Maine2,9090.83×
New Mexico2,2560.46×
South Dakota1,3960.62×
Wyoming1,2940.89×
North Dakota9470.47×
Washington, District of Columbia7790.26×
Delaware6780.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zynga Poker audience
BrandAffinityCategory
Solitaire51.66×Games
Texas HoldEm Poker69.94×Games
Video poker32.99×Games
World Series of Poker28.31×Games
Cebu Pacific63.94×Travel & Leisure
World Poker Tour39.05×Sports
Poker tournament30×Games
Gin rummy31.33×Games
PokerStars32.62×Games
Poker strategy51.68×Games
Lego City49.16×Kids & Family
George Soros25.37×Business & Career
Spider (solitaire)24.24×Games
Rummy21.67×Games
Spades Plus47.83×Games
Baccarat12.44×Games
Games1.85×Games
Arts and music1.7×Arts & Culture
Sports1.66×Sports
Music1.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zynga Poker audience
TraitClusterScore
PatriotismCONSERVATISM1.39
Quality AwarenessPREMIUM1.36
Early Adopter MentalityPOWER1.27
Luxury OrientationPREMIUM1.23
Family OrientationCONSERVATISM1.21
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Zynga Poker
CountryShare
United States23.4%
Spain7.5%
United Kingdom6.0%

See Zynga Poker audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Zynga Poker have in United States?

Zynga Poker has an estimated audience of 979,310 people in United States, concentrated in California and Florida.

What is the gender split and age of Zynga Poker fans?

36.3% of Zynga Poker fans are female, 63.7% are male, with an average age of 37.1 years.

Which brands do Zynga Poker fans like most?

Zynga Poker fans show strongest brand affinity for Solitaire (51.66×), Texas HoldEm Poker (69.94×), and Video poker (32.99×) over the country average.

Where do Zynga Poker fans live in United States?

Zynga Poker fans in United States are most concentrated in California (reach 122,854), Florida (reach 89,008), and Texas (reach 61,467). These three regions account for the largest share of the active audience.

What other brands do Zynga Poker fans also like?

Beyond Zynga Poker itself, the audience over-indexes on Texas HoldEm Poker (69.94×), Video poker (32.99×), World Series of Poker (28.31×), and Cebu Pacific (63.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zynga Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.