Rascasse Audience Intelligence

World Poker Tour Audience in United States

A data profile of the people who buy, follow and care about World Poker Tour in United States — modelled from more than twelve digital signal sources. World Poker Tour has an estimated audience of 1,288,535 people in United States.

#2among Poker in United States#235among Event in United States#1805in Sports

The average World Poker Tour fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Solitaire, Texas HoldEm Poker, Poker strategy, with strongest over-indexing on Solitaire (16.58× the country average).

Demographically, the World Poker Tour audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Poker Tour fan in United States is more male, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Solitaire.

Category: Sports · Type: Event · Subtype: Poker

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Poker Tour profile in United States.

Audience size
1.3M
in United States
Gender
31.1%♀
68.9% male
Age
39.6
average years
Country rank
#19838
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Poker Tour fans

31.1% are female, 68.9% are male, average age 39.6.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for World Poker Tour audience in United States
MetricValue
Female31.1%
Male68.9%
Average age39.6
Estimated audience size1,288,535
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the World Poker Tour audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4919%
50+21%
Fig. 04

Worldwide distribution

41.4%

of the worldwide World Poker Tour audience comes from United States.

Worldwide audience distribution share by country for World Poker Tour
CountryShare
United States41.4%
Brazil11.0%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Poker Tour audience in United States is strongest.

Fig. 05

Top regions by affinity

World Poker Tour fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K3.71×
02Vermont~5K2.28×
03Rhode Island~9K2.07×
04Florida~100K1.52×
05Nebraska~10K1.48×
06Colorado~30K1.42×
07Arizona~30K1.32×
08Wisconsin~20K1.29×
09North Dakota~3K1.29×
10Oklahoma~20K1.25×
11Iowa~10K1.13×
12Hawaii~6K1.11×
13California~200K1.08×
14Oregon~20K1.08×
15Kansas~10K1.03×
16Montana~4K0.99×
17Missouri~20K0.98×
18Ohio~40K0.97×
19South Dakota~3K0.97×
20Illinois~40K0.95×
21Massachusetts~20K0.95×
22Utah~10K0.94×
23Alaska~3K0.94×
24Texas~100K0.93×
25Minnesota~20K0.93×
26Kentucky~20K0.93×
27New Hampshire~5K0.92×
28North Carolina~40K0.90×
29Maine~4K0.90×
30Indiana~20K0.88×
31Arkansas~9K0.88×
32Delaware~3K0.87×
33Mississippi~9K0.86×
34Idaho~5K0.83×
35New York~60K0.82×
36Tennessee~20K0.82×
37New Mexico~5K0.76×
38West Virginia~5K0.76×
39Louisiana~10K0.75×
40South Carolina~10K0.74×
41Connecticut~10K0.74×
42Washington, District of Columbia~3K0.74×
43Washington~20K0.72×
44Pennsylvania~30K0.71×
45Virginia~20K0.71×
46Georgia~30K0.66×
47Alabama~10K0.65×
48Maryland~10K0.64×
49Michigan~20K0.62×
50New Jersey~20K0.57×
Fig. 06

Affinity by region

Affinity by region — World Poker Tour, United States
0.57×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Poker Tour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Poker Tour audience
#·InterestCategoryAffinity×
01Poker strategyGames78.46×
02Phil IveySports74.95×
03Daniel NegreanuSports64.94×
04PokerStarsGames43.49×
05Chukchansi Gold Resort & CasinoPOI41.24×
06Texas HoldEm PokerGames38.06×
07Zynga PokerGames33.86×
08Pyramid (solitaire)Games31.46×
09Video pokerGames28.79×
10Spider (solitaire)Games25.43×
11Baccarat (card game)Games21.61×
12Poker tournamentGames20.00×
13Mahjong solitaireGames19.96×
14World Series of PokerGames19.86×
15RummyGames17.18×
16SolitaireGames16.58×
17Vicki LawrenceMovies & TV15.33×
18BaccaratGames11.02×
19New York LotteryGames7.41×
20Dick Van DykeMovies & TV5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Poker Tour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Poker Tour audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.16×
Career OrientationPOWER1.15×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Poker Tour audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.91×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Poker Tour have in United States?

World Poker Tour has an estimated audience of 1,288,535 people in United States, concentrated in California and Florida.

02

What is the gender split and age of World Poker Tour fans?

31.1% of World Poker Tour fans are female, 68.9% are male, with an average age of 39.6 years.

03

Which brands do World Poker Tour fans like most?

World Poker Tour fans show strongest brand affinity for Solitaire (16.58×), Texas HoldEm Poker (38.06×), and Poker strategy (78.46×) over the country average.

04

Where do World Poker Tour fans live in United States?

World Poker Tour fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do World Poker Tour fans also like?

Beyond World Poker Tour itself, the audience over-indexes on Texas HoldEm Poker (38.06×), Poker strategy (78.46×), PokerStars (43.49×), and Phil Ivey (74.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Poker audiences in United States

See World Poker Tour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Poker Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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