World Poker Tour Audience in United States

World Poker Tour logo

World Poker Tour has an estimated audience of 1,289,366 people in United States. 31.1% are female, 68.9% are male, average age 39.6. Top regions: California, Florida, Texas. Top brand affinities: Solitaire, Texas HoldEm Poker, Poker strategy, PokerStars, Phil Ivey.

The average World Poker Tour fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Solitaire, Texas HoldEm Poker, Poker strategy, with strongest over-indexing on Solitaire (16.58× the country average). Demographically, the World Poker Tour audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Poker

Demographics of World Poker Tour fans

Demographic split for World Poker Tour audience in United States
MetricValue
Female31.1%
Male68.9%
Average age39.6
Estimated audience size1,289,366

Audience persona

The typical World Poker Tour fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for World Poker Tour in United States
RegionReachAffinity
California159,0271.12×
Florida143,7971.65×
Texas96,7650.87×
New York64,2850.89×
Nevada47,5543.81×
Arizona42,4651.61×
Illinois42,2030.98×
North Carolina37,7070.97×
Ohio34,7420.87×
Pennsylvania30,7910.71×
Georgia27,0510.68×
Colorado26,6601.31×
Wisconsin25,2541.3×
Michigan22,5900.67×
Oklahoma21,6131.51×
Missouri21,3161.03×
Massachusetts20,8810.82×
Washington20,0830.78×
Tennessee19,3350.75×
New Jersey19,0810.58×
Indiana18,4870.78×
Virginia16,9810.54×
Minnesota15,8120.86×
South Carolina14,9120.77×
Oregon14,4600.98×
Kentucky13,7960.85×
Iowa12,8631.21×
Maryland12,7060.57×
Louisiana12,3870.74×
Kansas11,4901.13×
Rhode Island11,0652.7×
Nebraska10,1791.57×
Arkansas9,4720.89×
Alabama9,2360.51×
Mississippi8,8850.84×
Connecticut7,9890.62×
Utah7,6010.66×
Vermont5,6942.52×
North Dakota4,4151.67×
New Hampshire4,2550.84×
New Mexico4,0500.63×
Hawaii4,0370.73×
Montana4,0331.13×
Maine3,1730.69×
Idaho2,9800.46×
West Virginia2,9340.49×
Delaware2,0490.58×
South Dakota1,8140.61×
Washington, District of Columbia1,7510.45×
Alaska1,5810.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Poker Tour audience
BrandAffinityCategory
Solitaire16.58×Games
Texas HoldEm Poker38.06×Games
Poker strategy78.46×Games
PokerStars43.49×Games
Phil Ivey74.95×Sports
Video poker28.79×Games
Zynga Poker33.86×Games
Spider (solitaire)25.43×Games
Daniel Negreanu64.94×Sports
World Series of Poker19.86×Games
Poker tournament20×Games
Pyramid (solitaire)31.46×Games
Rummy17.18×Games
Chukchansi Gold Resort & Casino41.24×
Baccarat11.02×Games
Mahjong solitaire19.96×Games
New York Lottery7.41×Games
Baccarat (card game)21.61×Games
Vicki Lawrence15.33×Movies & TV
Blackjack6.51×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Poker Tour audience
TraitClusterScore
Risk AppetiteTHRILL1.19
Luxury OrientationPREMIUM1.19
Early Adopter MentalityPOWER1.15
Need for SecurityCONSERVATISM1.15
Social Media UsageJOY1.12
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for World Poker Tour
CountryShare
United States41.5%
Brazil11.0%
Japan9.0%

See World Poker Tour audiences in other countries

More Poker audiences in United States

Frequently asked questions

How many fans does World Poker Tour have in United States?

World Poker Tour has an estimated audience of 1,289,366 people in United States, concentrated in California and Florida.

What is the gender split and age of World Poker Tour fans?

31.1% of World Poker Tour fans are female, 68.9% are male, with an average age of 39.6 years.

Which brands do World Poker Tour fans like most?

World Poker Tour fans show strongest brand affinity for Solitaire (16.58×), Texas HoldEm Poker (38.06×), and Poker strategy (78.46×) over the country average.

Where do World Poker Tour fans live in United States?

World Poker Tour fans in United States are most concentrated in California (reach 159,027), Florida (reach 143,797), and Texas (reach 96,765). These three regions account for the largest share of the active audience.

What other brands do World Poker Tour fans also like?

Beyond World Poker Tour itself, the audience over-indexes on Texas HoldEm Poker (38.06×), Poker strategy (78.46×), PokerStars (43.49×), and Phil Ivey (74.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Poker Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.