Baccarat (card game) Audience in United States
Baccarat (card game) has an estimated audience of 735,452 people in United States. 46.1% are female, 53.9% are male, average age 38.3. Top brand affinities: Mobile gambling, Michigan Lottery, Capital One, Google Maps, Solitaire.
Top brand affinities include Mobile gambling, Michigan Lottery, Capital One, with strongest over-indexing on Mobile gambling (212.42× the country average). Demographically, the Baccarat (card game) audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Travelling.
Demographics of Baccarat (card game) fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 38.3 |
| Estimated audience size | 735,452 |
Audience persona
The typical Baccarat (card game) fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile gambling | 212.42× | Games |
| Michigan Lottery | 41.1× | Games |
| Capital One | 14.11× | Business & Career |
| Google Maps | 13.73× | Internet & Social Media |
| Solitaire | 26.38× | Games |
| Indeed.com | 11.67× | Business & Career |
| DraftKings | 39.06× | Sports |
| Powerball | 10.51× | Games |
| Enterprise Rent-A-Car | 13.42× | Cars & Mobility |
| Pennsylvania Lottery | 44.12× | Games |
| CarGurus | 11.27× | Cars & Mobility |
| FreeCell | 46.03× | Games |
| Mega Millions | 12.31× | Games |
| Aaron Rodgers | 11.07× | Sports |
| DeviantArt | 12.01× | Internet & Social Media |
| ICloud | 14.65× | Technology & Electronics |
| Circle K | 10.39× | Shopping |
| Mohegan Sun | 26.17× | Travel & Leisure |
| Google News | 8.31× | News |
| Khan Academy | 11.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Quality Awareness | PREMIUM | 1.01 |
| Social Media Usage | JOY | 1 |
| Need for Security | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 58.1% |
| India | 13.5% |
| United States | 6.9% |
See Baccarat (card game) audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baccarat (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.