Online gambling Audience in United States

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Online gambling has an estimated audience of 5,422,576 people in United States. 37.8% are female, 62.2% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Mobile gambling, Unibet, Gibraltar, Betfair, Sports betting.

The average Online gambling fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile gambling, Unibet, Gibraltar, with strongest over-indexing on Mobile gambling (66.13× the country average). Demographically, the Online gambling audience skews more male with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Online gambling fans

Demographic split for Online gambling audience in United States
MetricValue
Female37.8%
Male62.2%
Average age39.6
Estimated audience size5,422,576

Audience persona

The typical Online gambling fan in United States is more male, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile gambling.

Top regions in United States

Top regions ranked by reach for Online gambling in United States
RegionReachAffinity
California590,5530.99×
Texas439,5050.94×
Florida277,4270.76×
New York248,4180.82×
Pennsylvania169,7670.93×
Illinois145,7970.81×
Ohio138,8820.83×
North Carolina137,8880.85×
Georgia129,2580.77×
Michigan123,7890.87×
New Jersey123,5650.9×
Arizona105,3560.95×
Virginia95,4650.72×
Missouri95,2411.09×
Indiana95,1080.96×
Tennessee88,1630.81×
Washington87,8940.81×
Alabama85,6541.13×
Minnesota84,0061.08×
Oklahoma78,5901.31×
Colorado77,6270.91×
Louisiana77,4961.11×
Massachusetts75,3730.71×
Wisconsin72,1650.88×
Kentucky70,7651.04×
Nevada68,5601.31×
Oregon67,8901.09×
South Carolina67,8620.83×
Arkansas57,4811.29×
Maryland55,3410.59×
Mississippi55,1231.23×
Kansas51,0141.19×
Utah50,6901.04×
Iowa47,1791.06×
Connecticut38,1230.7×
West Virginia30,7271.22×
Nebraska26,8830.99×
North Dakota26,1222.34×
New Mexico25,4940.94×
Idaho24,6630.91×
Hawaii21,5010.92×
Montana20,5271.36×
New Hampshire19,9760.93×
Maine18,1440.93×
Alaska16,0431.38×
South Dakota14,3611.15×
Rhode Island14,2350.82×
Washington, District of Columbia11,9390.73×
Wyoming11,7461.46×
Delaware10,7160.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online gambling audience
BrandAffinityCategory
Mobile gambling66.13×Games
Unibet75.89×Games
Gibraltar50.88×Travel & Leisure
Betfair71.43×Games
Sports betting14.26×Games
University of Delhi47.16×Business & Career
Bet36564.94×Games
Clubbing (subculture)55.34×Travel & Leisure
Malta28.37×Travel & Leisure
Stake14.51×Games
Online bingo25.4×Games
BetMGM23.24×Games
Roulette13.57×Games
Zynga Poker28.4×Games
KakaoTalk32.2×Internet & Social Media
NHL (video game series)11.74×Games
Raye21.1×Music & Radio
WNBA4.95×Sports
Online casino14.76×Games
Poker8.94×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online gambling audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.63
Risk AppetiteTHRILL1.62
Family OrientationCONSERVATISM1.41
Quality AwarenessPREMIUM1.35
Luxury OrientationPREMIUM1.33
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Online gambling
CountryShare
Japan14.6%
India11.2%
United Kingdom8.1%

See Online gambling audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Online gambling have in United States?

Online gambling has an estimated audience of 5,422,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Online gambling fans?

37.8% of Online gambling fans are female, 62.2% are male, with an average age of 39.6 years.

Which brands do Online gambling fans like most?

Online gambling fans show strongest brand affinity for Mobile gambling (66.13×), Unibet (75.89×), and Gibraltar (50.88×) over the country average.

Where do Online gambling fans live in United States?

Online gambling fans in United States are most concentrated in California (reach 590,553), Texas (reach 439,505), and Florida (reach 277,427). These three regions account for the largest share of the active audience.

What other brands do Online gambling fans also like?

Beyond Online gambling itself, the audience over-indexes on Unibet (75.89×), Gibraltar (50.88×), Betfair (71.43×), and Sports betting (14.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.