Rascasse Audience Intelligence

Malta Audience in United States

A data profile of the people who buy, follow and care about Malta in United States — modelled from more than twelve digital signal sources. Malta has an estimated audience of 1,543,588 people in United States.

#132among Country in United States#1428among POI in United States#1313in Travel & Leisure

The average Malta fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include May Day, Dom Pérignon (wine), Palermo, with strongest over-indexing on May Day (100.18× the country average).

Demographically, the Malta audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malta fan in United States is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for May Day.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malta profile in United States.

Audience size
1.5M
in United States
Gender
56.8%♀
43.2% male
Age
42.5
average years
Country rank
#17364
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malta fans

56.8% are female, 43.2% are male, average age 42.5.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Malta audience in United States
MetricValue
Female56.8%
Male43.2%
Average age42.5
Estimated audience size1,543,588
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Malta audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3916%
40-4921%
50+31%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Malta audience comes from United States.

Worldwide audience distribution share by country for Malta
CountryShare
Italy15.1%
United States8.9%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malta audience in United States is strongest.

Fig. 05

Top regions by affinity

Malta fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.62×
02Montana~7K1.58×
03Massachusetts~50K1.50×
04New York~100K1.44×
05Connecticut~20K1.36×
06Vermont~3K1.26×
07New Jersey~50K1.25×
08Washington~40K1.24×
09New Hampshire~7K1.23×
10Idaho~9K1.21×
11Florida~100K1.18×
12Colorado~30K1.18×
13Rhode Island~6K1.18×
14Virginia~40K1.16×
15Maine~6K1.15×
16Oregon~20K1.14×
17Illinois~60K1.12×
18Minnesota~20K1.11×
19Maryland~30K1.08×
20Utah~10K1.08×
21Alaska~4K1.07×
22California~200K1.04×
23Georgia~50K1.02×
24Pennsylvania~50K1.01×
25Hawaii~7K1.00×
26North Carolina~40K0.97×
27Wisconsin~20K0.95×
28Ohio~40K0.92×
29Michigan~40K0.92×
30Arizona~30K0.91×
31Delaware~4K0.91×
32South Carolina~20K0.87×
33Texas~100K0.86×
34Nebraska~6K0.84×
35Tennessee~30K0.83×
36Missouri~20K0.83×
37Nevada~10K0.83×
38North Dakota~3K0.83×
39Kansas~10K0.81×
40Indiana~20K0.80×
41Iowa~10K0.79×
42Kentucky~10K0.77×
43South Dakota~3K0.77×
44New Mexico~6K0.74×
45Louisiana~10K0.73×
46Alabama~20K0.71×
47Oklahoma~10K0.71×
48West Virginia~5K0.69×
49Arkansas~9K0.68×
50Mississippi~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Malta, United States
0.55×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malta audience
#·InterestCategoryAffinity×
01SVT PlayMovies & TV146.25×
02VallettaTravel & Leisure107.48×
03May DayMusic & Radio100.18×
04PalermoTravel & Leisure61.63×
05Dom Pérignon (wine)Food & Beverages56.26×
06The PoguesMusic & Radio47.37×
07PGA West Stadium CourseSports44.83×
08TunisiaTravel & Leisure38.61×
09nandosFood & Beverages38.27×
10LibyaTravel & Leisure38.12×
11YoungerMovies & TV32.13×
12ProvenceTravel & Leisure32.12×
13GibraltarTravel & Leisure31.76×
14LuxembourgTravel & Leisure27.62×
15Yoruba languagePolitics & Society21.17×
16UnibetGames18.00×
17GlasgowTravel & Leisure14.29×
18African artArts & Culture14.17×
19SicilyTravel & Leisure10.41×
20Atlantic OceanTravel & Leisure3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malta audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
PatriotismCONSERVATISM1.60×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malta audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.95×
Social Media UsageJOY1.00×
IndulgenceJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malta have in United States?

Malta has an estimated audience of 1,543,588 people in United States, concentrated in California and New York.

02

What is the gender split and age of Malta fans?

56.8% of Malta fans are female, 43.2% are male, with an average age of 42.5 years.

03

Which brands do Malta fans like most?

Malta fans show strongest brand affinity for May Day (100.18×), Dom Pérignon (wine) (56.26×), and Palermo (61.63×) over the country average.

04

Where do Malta fans live in United States?

Malta fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Malta fans also like?

Beyond Malta itself, the audience over-indexes on Dom Pérignon (wine) (56.26×), Palermo (61.63×), Valletta (107.48×), and nandos (38.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Malta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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