Malta Audience in United States

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Malta has an estimated audience of 1,543,588 people in United States. 56.8% are female, 43.2% are male, average age 42.5. Top regions: California, New York, Florida. Top brand affinities: May Day, Dom Pérignon (wine), Palermo, Valletta, nandos.

The average Malta fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include May Day, Dom Pérignon (wine), Palermo, with strongest over-indexing on May Day (100.18× the country average). Demographically, the Malta audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Malta fans

Demographic split for Malta audience in United States
MetricValue
Female56.8%
Male43.2%
Average age42.5
Estimated audience size1,543,588

Audience persona

The typical Malta fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for May Day.

Top regions in United States

Top regions ranked by reach for Malta in United States
RegionReachAffinity
California191,8801.13×
New York134,5801.56×
Florida131,1611.26×
Texas119,1170.9×
Illinois61,0321.19×
Pennsylvania54,0221.04×
New Jersey51,6771.32×
Georgia48,3681.02×
Virginia46,5011.24×
Massachusetts46,3691.52×
North Carolina46,2901×
Ohio43,1630.91×
Washington39,8091.29×
Michigan38,9970.97×
Colorado30,2221.24×
Arizona29,6810.94×
Maryland29,2201.1×
Tennessee25,8720.84×
Minnesota24,6771.12×
Indiana23,3360.83×
Wisconsin22,7620.98×
Connecticut21,4171.38×
Oregon21,1761.2×
Missouri20,9640.84×
South Carolina20,1440.87×
Kentucky14,7960.76×
Alabama14,7890.69×
Utah14,7161.06×
Louisiana14,5400.73×
Nevada12,8410.86×
Oklahoma12,0280.7×
Iowa9,9620.78×
Kansas9,7540.8×
Arkansas8,5120.67×
Idaho7,9091.02×
Washington, District of Columbia7,9031.7×
New Hampshire7,3141.2×
Hawaii6,5770.99×
Mississippi6,4740.51×
Maine6,3161.14×
Nebraska5,9120.76×
Rhode Island5,7481.17×
New Mexico5,5960.72×
Montana5,0781.19×
West Virginia4,5630.63×
Delaware3,8610.91×
Vermont3,2671.21×
Alaska3,2640.99×
North Dakota2,4340.77×
South Dakota2,3650.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malta audience
BrandAffinityCategory
May Day100.18×Music & Radio
Dom Pérignon (wine)56.26×Food & Beverages
Palermo61.63×Travel & Leisure
Valletta107.48×Travel & Leisure
nandos38.27×Food & Beverages
Tunisia38.61×Travel & Leisure
Younger32.13×Movies & TV
Gibraltar31.76×Travel & Leisure
Libya38.12×Travel & Leisure
Luxembourg27.62×Travel & Leisure
SVT Play146.25×Movies & TV
Provence32.12×Travel & Leisure
Sicily10.41×Travel & Leisure
African art14.17×Arts & Culture
Atlantic Ocean3.35×Travel & Leisure
MISSIO17.75×Music & Radio
PGA West Stadium Course44.83×Sports
The Pogues47.37×Music & Radio
Unibet18×Games
Glasgow14.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malta audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Quality AwarenessPREMIUM1.58
Community OrientationOPEN1.32
TravellingTHRILL1.22
SustainabilityBALANCE1.17
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Malta
CountryShare
Italy15.1%
United States8.9%
United Kingdom8.7%

See Malta audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Malta have in United States?

Malta has an estimated audience of 1,543,588 people in United States, concentrated in California and New York.

What is the gender split and age of Malta fans?

56.8% of Malta fans are female, 43.2% are male, with an average age of 42.5 years.

Which brands do Malta fans like most?

Malta fans show strongest brand affinity for May Day (100.18×), Dom Pérignon (wine) (56.26×), and Palermo (61.63×) over the country average.

Where do Malta fans live in United States?

Malta fans in United States are most concentrated in California (reach 191,880), New York (reach 134,580), and Florida (reach 131,161). These three regions account for the largest share of the active audience.

What other brands do Malta fans also like?

Beyond Malta itself, the audience over-indexes on Dom Pérignon (wine) (56.26×), Palermo (61.63×), Valletta (107.48×), and nandos (38.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.