Malta Audience in Germany
Malta has an estimated audience of 712,622 people in Germany. 47.5% are female, 52.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: La Palma, Fuerteventura, Airbnb, Corfu, TUI.
The average Malta fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include La Palma, Fuerteventura, Airbnb, with strongest over-indexing on La Palma (23.71× the country average). Demographically, the Malta audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Malta fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.5 |
| Estimated audience size | 712,622 |
Audience persona
The typical Malta fan in Germany is balanced, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for La Palma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,274 | 1.16× |
| Bayern | 157,820 | 1.38× |
| Baden-Württemberg | 122,016 | 1.25× |
| Hessen | 65,819 | 1.21× |
| Niedersachsen | 65,038 | 0.94× |
| Rheinland-Pfalz | 39,581 | 1.11× |
| Berlin | 37,447 | 1.18× |
| Sachsen | 31,768 | 0.91× |
| Schleswig-Holstein | 22,937 | 0.9× |
| Brandenburg | 20,127 | 0.91× |
| Hamburg | 18,138 | 1.13× |
| Thüringen | 13,410 | 0.74× |
| Sachsen-Anhalt | 12,203 | 0.66× |
| Mecklenburg-Vorpommern | 9,929 | 0.73× |
| Saarland | 7,841 | 0.9× |
| Bremen | 5,528 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Palma | 23.71× | Travel & Leisure |
| Fuerteventura | 13.61× | Travel & Leisure |
| Airbnb | 3.22× | Travel & Leisure |
| Corfu | 17.55× | Travel & Leisure |
| TUI | 4.5× | Travel & Leisure |
| Tipico | 4.09× | Games |
| Zakynthos | 18.89× | Travel & Leisure |
| Kos | 20.6× | Travel & Leisure |
| Samos | 19.95× | Travel & Leisure |
| Majorca | 6.17× | Travel & Leisure |
| Lanzarote | 14.11× | Travel & Leisure |
| Gran Canaria | 10.14× | Travel & Leisure |
| Borussia Dortmund | 1.59× | Sports |
| Mykonos | 10.75× | Travel & Leisure |
| Chalkidiki | 13.35× | Travel & Leisure |
| Bild | 1.92× | News |
| Crete | 8.16× | Travel & Leisure |
| Sportschau | 2.47× | Sports |
| Tenerife | 9.47× | Travel & Leisure |
| Paul the Apostle | 21.54× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.53 |
| Travelling | THRILL | 1.47 |
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.1% |
| United States | 8.9% |
| United Kingdom | 8.7% |
See Malta audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Malta have in Germany?
Malta has an estimated audience of 712,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malta fans?
47.5% of Malta fans are female, 52.5% are male, with an average age of 42.5 years.
Which brands do Malta fans like most?
Malta fans show strongest brand affinity for La Palma (23.71×), Fuerteventura (13.61×), and Airbnb (3.22×) over the country average.
Where do Malta fans live in Germany?
Malta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,274), Bayern (reach 157,820), and Baden-Württemberg (reach 122,016). These three regions account for the largest share of the active audience.
What other brands do Malta fans also like?
Beyond Malta itself, the audience over-indexes on Fuerteventura (13.61×), Airbnb (3.22×), Corfu (17.55×), and TUI (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.