Malta Audience in Germany
A data profile of the people who buy, follow and care about Malta in Germany — modelled from more than twelve digital signal sources. Malta has an estimated audience of 712,622 people in Germany.
The average Malta fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include La Palma, Fuerteventura, Airbnb, with strongest over-indexing on La Palma (23.71× the country average).
Demographically, the Malta audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Malta fan in Germany is balanced, around 42.5 years old, with strong Travelling tendencies and a notable affinity for La Palma.
At a glance
The key figures that characterise the Malta profile in Germany.
Search interest · 12-month trend
Demographics of Malta fans
47.5% are female, 52.5% are male, average age 42.5.
Gender split
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.5 |
| Estimated audience size | 712,622 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Malta audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 15.1% |
| United States | 8.9% |
| United Kingdom | 8.6% |
Geography
Where the Malta audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.39× | |
| 02 | Baden-Württemberg | ~100K | 1.25× | |
| 03 | Hessen | ~60K | 1.17× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.13× | |
| 05 | Rheinland-Pfalz | ~40K | 1.11× | |
| 06 | Berlin | ~30K | 1.10× | |
| 07 | Hamburg | ~20K | 1.06× | |
| 08 | Saarland | ~8K | 0.96× | |
| 09 | Niedersachsen | ~60K | 0.93× | |
| 10 | Brandenburg | ~20K | 0.92× | |
| 11 | Bremen | ~6K | 0.92× | |
| 12 | Sachsen | ~30K | 0.91× | |
| 13 | Schleswig-Holstein | ~20K | 0.90× | |
| 14 | Thüringen | ~10K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.76× | |
| 16 | Sachsen-Anhalt | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Malta audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Palma | Travel & Leisure | 23.71× | ||
| 02 | Paul the Apostle | Politics & Society | 21.54× | ||
| 03 | Kos | Travel & Leisure | 20.60× | ||
| 04 | Samos | Travel & Leisure | 19.95× | ||
| 05 | Zakynthos | Travel & Leisure | 18.89× | ||
| 06 | Corfu | Travel & Leisure | 17.55× | ||
| 07 | Lanzarote | Travel & Leisure | 14.11× | ||
| 08 | Fuerteventura | Travel & Leisure | 13.61× | ||
| 09 | Chalkidiki | Travel & Leisure | 13.35× | ||
| 10 | Mykonos | Travel & Leisure | 10.75× | ||
| 11 | Gran Canaria | Travel & Leisure | 10.14× | ||
| 12 | Tenerife | Travel & Leisure | 9.47× | ||
| 13 | Crete | Travel & Leisure | 8.16× | ||
| 14 | Majorca | Travel & Leisure | 6.17× | ||
| 15 | TUI | Travel & Leisure | 4.50× | ||
| 16 | Tipico | Games | 4.09× | ||
| 17 | SunExpress | Travel & Leisure | 3.98× | ||
| 18 | Airbnb | Travel & Leisure | 3.22× | ||
| 19 | Sportschau | Sports | 2.47× | ||
| 20 | Bild | News | 1.92× |
Personality of the Malta audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Quality Awareness | PREMIUM | 1.47× | |
| Luxury Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Extroversion | THRILL | 1.05× |
Frequently asked questions
How many fans does Malta have in Germany?
Malta has an estimated audience of 712,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malta fans?
47.5% of Malta fans are female, 52.5% are male, with an average age of 42.5 years.
Which brands do Malta fans like most?
Malta fans show strongest brand affinity for La Palma (23.71×), Fuerteventura (13.61×), and Airbnb (3.22×) over the country average.
Where do Malta fans live in Germany?
Malta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Malta fans also like?
Beyond Malta itself, the audience over-indexes on Fuerteventura (13.61×), Airbnb (3.22×), Corfu (17.55×), and TUI (4.5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Malta audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.