Samos Audience in Germany
A data profile of the people who buy, follow and care about Samos in Germany — modelled from more than twelve digital signal sources. Samos has an estimated audience of 286,763 people in Germany.
The average Samos fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Crete, TUI, Gran Canaria, with strongest over-indexing on Crete (30.09× the country average).
Demographically, the Samos audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Samos fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Crete.
At a glance
The key figures that characterise the Samos profile in Germany.
Search interest · 12-month trend
Demographics of Samos fans
56.2% are female, 43.8% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.4 |
| Estimated audience size | 286,763 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Samos audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 22.3% |
| Greece | 13.7% |
| Italy | 12.2% |
Geography
Where the Samos audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.88× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.55× | |
| 03 | Hamburg | ~9K | 1.39× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.36× | |
| 05 | Schleswig-Holstein | ~10K | 1.30× | |
| 06 | Niedersachsen | ~30K | 1.16× | |
| 07 | Hessen | ~20K | 1.08× | |
| 08 | Bayern | ~50K | 0.99× | |
| 09 | Bremen | ~2K | 0.97× | |
| 10 | Rheinland-Pfalz | ~10K | 0.91× | |
| 11 | Baden-Württemberg | ~30K | 0.80× | |
| 12 | Brandenburg | ~7K | 0.74× | |
| 13 | Thüringen | ~5K | 0.68× | |
| 14 | Sachsen | ~9K | 0.66× | |
| 15 | Saarland | ~2K | 0.63× | |
| 16 | Sachsen-Anhalt | ~5K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Samos audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Hierro | Travel & Leisure | 40.20× | ||
| 02 | Crete | Travel & Leisure | 30.09× | ||
| 03 | Zakynthos | Travel & Leisure | 24.81× | ||
| 04 | Mykonos | Travel & Leisure | 24.78× | ||
| 05 | Gran Canaria | Travel & Leisure | 24.69× | ||
| 06 | Fuerteventura | Travel & Leisure | 24.56× | ||
| 07 | Malta | Travel & Leisure | 19.95× | ||
| 08 | TUI | Travel & Leisure | 10.36× | ||
| 09 | Travelzoo | Travel & Leisure | 10.29× | ||
| 10 | Sonnenklar.TV | Travel & Leisure | 7.11× | ||
| 11 | Alltours | Travel & Leisure | 6.60× | ||
| 12 | Greece | Travel & Leisure | 6.49× | ||
| 13 | Secret Escapes | Travel & Leisure | 5.32× | ||
| 14 | SunExpress | Travel & Leisure | 5.28× | ||
| 15 | TripAdvisor | Travel & Leisure | 3.52× | ||
| 16 | Vacations | Travel & Leisure | 2.53× | ||
| 17 | Nature | Home & Garden | 2.18× | ||
| 18 | Müller (company) | Food & Beverages | 1.98× | ||
| 19 | Family | Kids & Family | 1.86× | ||
| 20 | Tagesschau | Movies & TV | 1.75× |
Personality of the Samos audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.95× | |
| Travelling | THRILL | 1.63× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| DIY Mentality | THRILL | 0.91× |
Frequently asked questions
How many fans does Samos have in Germany?
Samos has an estimated audience of 286,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samos fans?
56.2% of Samos fans are female, 43.8% are male, with an average age of 43.4 years.
Which brands do Samos fans like most?
Samos fans show strongest brand affinity for Crete (30.09×), TUI (10.36×), and Gran Canaria (24.69×) over the country average.
Where do Samos fans live in Germany?
Samos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Samos fans also like?
Beyond Samos itself, the audience over-indexes on TUI (10.36×), Gran Canaria (24.69×), Fuerteventura (24.56×), and Mykonos (24.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Samos audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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