Samos Audience in Germany
Samos has an estimated audience of 286,763 people in Germany. 56.2% are female, 43.8% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: TUI, Secret Escapes, Gran Canaria, Zakynthos, Greece.
The average Samos fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include TUI, Secret Escapes, Gran Canaria, with strongest over-indexing on TUI (7.56× the country average). Demographically, the Samos audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Samos fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.4 |
| Estimated audience size | 286,763 |
Audience persona
The typical Samos fan in Germany is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for TUI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,077 | 1.64× |
| Bayern | 47,775 | 1.04× |
| Niedersachsen | 34,028 | 1.22× |
| Baden-Württemberg | 32,693 | 0.84× |
| Hessen | 24,714 | 1.13× |
| Berlin | 16,874 | 1.32× |
| Schleswig-Holstein | 14,660 | 1.42× |
| Rheinland-Pfalz | 13,448 | 0.94× |
| Hamburg | 10,069 | 1.55× |
| Sachsen | 9,415 | 0.67× |
| Brandenburg | 6,158 | 0.69× |
| Thüringen | 4,545 | 0.62× |
| Mecklenburg-Vorpommern | 4,275 | 0.78× |
| Sachsen-Anhalt | 4,265 | 0.57× |
| Bremen | 2,545 | 1.04× |
| Saarland | 1,854 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI | 7.56× | Travel & Leisure |
| Secret Escapes | 12.53× | Travel & Leisure |
| Gran Canaria | 17.16× | Travel & Leisure |
| Zakynthos | 26.02× | Travel & Leisure |
| Greece | 6.33× | Travel & Leisure |
| Crete | 12.36× | Travel & Leisure |
| Allgäu | 7.42× | Travel & Leisure |
| Satire | 5.21× | Literature |
| Andrew Garfield | 12.31× | Movies & TV |
| Fuerteventura | 11.95× | Travel & Leisure |
| Tagesschau | 2.11× | Movies & TV |
| SunExpress | 5.29× | Travel & Leisure |
| TripAdvisor | 4.24× | Travel & Leisure |
| Ryanair | 2.68× | Travel & Leisure |
| Catering | 4.8× | Food & Beverages |
| Mykonos | 10.4× | Travel & Leisure |
| German television comedy | 5.72× | Movies & TV |
| Transfermarkt | 2.6× | Sports |
| Saturn (store) | 3.13× | Shopping |
| Pets | 1.65× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.52 |
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.4% |
| Greece | 13.8% |
| Italy | 12.3% |
See Samos audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Samos have in Germany?
Samos has an estimated audience of 286,763 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samos fans?
56.2% of Samos fans are female, 43.8% are male, with an average age of 43.4 years.
Which brands do Samos fans like most?
Samos fans show strongest brand affinity for TUI (7.56×), Secret Escapes (12.53×), and Gran Canaria (17.16×) over the country average.
Where do Samos fans live in Germany?
Samos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,077), Bayern (reach 47,775), and Niedersachsen (reach 34,028). These three regions account for the largest share of the active audience.
What other brands do Samos fans also like?
Beyond Samos itself, the audience over-indexes on Secret Escapes (12.53×), Gran Canaria (17.16×), Zakynthos (26.02×), and Greece (6.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.