A data profile of the people who buy, follow and care about Crete in Germany — modelled from more than twelve digital signal sources. Crete has an estimated audience of 1,191,249 people in Germany.
The average Crete fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Santorini, Greek Islands, Mykonos, with strongest over-indexing on Santorini (20.24× the country average).
Demographically, the Crete audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Crete fan in Germany is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Santorini.
The key figures that characterise the Crete profile in Germany.
61.0% are female, 39.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 43.4 |
| Estimated audience size | 1,191,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 25% |
of the worldwide Crete audience comes from Germany.
| Country | Share |
|---|---|
| Greece | 17.8% |
| Germany | 8.2% |
| United Kingdom | 7.2% |
Where the Crete audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~50K | 1.31× | |
| 02 | Schleswig-Holstein | ~50K | 1.17× | |
| 03 | Niedersachsen | ~100K | 1.09× | |
| 04 | Hamburg | ~30K | 1.08× | |
| 05 | Bayern | ~200K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 07 | Baden-Württemberg | ~200K | 1.01× | |
| 08 | Hessen | ~90K | 0.99× | |
| 09 | Berlin | ~50K | 0.98× | |
| 10 | Thüringen | ~30K | 0.98× | |
| 11 | Rheinland-Pfalz | ~60K | 0.96× | |
| 12 | Sachsen | ~60K | 0.94× | |
| 13 | Bremen | ~10K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.90× | |
| 15 | Sachsen-Anhalt | ~30K | 0.84× | |
| 16 | Saarland | ~10K | 0.82× |
The strongest cross-interests of the Crete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greek Islands | Travel & Leisure | 41.06× | ||
| 02 | North by Northwest | Movies & TV | 40.36× | ||
| 03 | Cyclades | Travel & Leisure | 33.60× | ||
| 04 | Samos | Travel & Leisure | 30.09× | ||
| 05 | Rhodes | Travel & Leisure | 26.24× | ||
| 06 | Kos | Travel & Leisure | 23.06× | ||
| 07 | Corfu | Travel & Leisure | 22.25× | ||
| 08 | Mykonos | Travel & Leisure | 21.92× | ||
| 09 | Santorini | Travel & Leisure | 20.24× | ||
| 10 | Zakynthos | Travel & Leisure | 18.18× | ||
| 11 | Chalkidiki | Travel & Leisure | 17.71× | ||
| 12 | Tenerife | Travel & Leisure | 14.48× | ||
| 13 | Athens | Travel & Leisure | 13.18× | ||
| 14 | Cyprus | Travel & Leisure | 11.94× | ||
| 15 | Gran Canaria | Travel & Leisure | 11.17× | ||
| 16 | Sonnenklar.TV | Travel & Leisure | 9.16× | ||
| 17 | Majorca | Travel & Leisure | 7.92× | ||
| 18 | Ibiza | Travel & Leisure | 7.36× | ||
| 19 | Greece | Travel & Leisure | 7.35× | ||
| 20 | TUI | Travel & Leisure | 6.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.02× | |
| Risk Appetite | THRILL | 1.57× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Urban Lifestyle | OPEN | 0.88× |
Crete has an estimated audience of 1,191,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
61.0% of Crete fans are female, 39.0% are male, with an average age of 43.4 years.
Crete fans show strongest brand affinity for Santorini (20.24×), Greek Islands (41.06×), and Mykonos (21.92×) over the country average.
Crete fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Crete itself, the audience over-indexes on Greek Islands (41.06×), Mykonos (21.92×), Rhodes (26.24×), and Sonnenklar.TV (9.16×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Crete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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