Rhodes Audience in Germany
Rhodes has an estimated audience of 577,508 people in Germany. 60.9% are female, 39.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Goes, Rockland County, New York, Pillow.
The average Rhodes fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Goes, with strongest over-indexing on Rossmann (1.93× the country average). Demographically, the Rhodes audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Rhodes fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 43.8 |
| Estimated audience size | 577,508 |
Audience persona
The typical Rhodes fan in Germany is more female, around 43.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,614 | 0.91× |
| Bayern | 114,298 | 1.23× |
| Baden-Württemberg | 84,983 | 1.08× |
| Hessen | 61,062 | 1.39× |
| Berlin | 57,350 | 2.22× |
| Niedersachsen | 43,364 | 0.77× |
| Rheinland-Pfalz | 28,753 | 0.99× |
| Sachsen | 23,381 | 0.83× |
| Hamburg | 15,348 | 1.18× |
| Brandenburg | 13,906 | 0.78× |
| Schleswig-Holstein | 13,713 | 0.66× |
| Saarland | 10,165 | 1.43× |
| Thüringen | 8,892 | 0.6× |
| Sachsen-Anhalt | 8,041 | 0.54× |
| Mecklenburg-Vorpommern | 5,779 | 0.52× |
| Bremen | 4,534 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.93× | Shopping |
| Progressive rock | 2.98× | Music & Radio |
| Goes | 1.77× | Travel & Leisure |
| Rockland County, New York | 14.93× | Travel & Leisure |
| Pillow | 2.15× | Home & Garden |
| KLOS | 20× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Elina Svitolina | 5.78× | Sports |
| Natural rubber | 2.04× | Cars & Mobility |
| Jack White | 1.59× | Movies & TV |
| Snow White (Fables) | 1.78× | Literature |
| Nurse education | 1.87× | Kids & Family |
| Home Delivery | 1.87× | Food & Beverages |
| Apostrophe | 3.22× | Literature |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| Werder (Havel) | 4.23× | Travel & Leisure |
| Metamorphoses | 1.92× | Literature |
| Esra Erol | 3.14× | Movies & TV |
| Figure painting (hobby) | 2.24× | Arts & Culture |
| Hamleys | 8.22× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.58 |
| Indulgence | JOY | 1.36 |
| Quality Awareness | PREMIUM | 1.35 |
| Community Orientation | OPEN | 1.34 |
| Travelling | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| United Kingdom | 11.9% |
| Germany | 9.6% |
See Rhodes audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Rhodes have in Germany?
Rhodes has an estimated audience of 577,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rhodes fans?
60.9% of Rhodes fans are female, 39.1% are male, with an average age of 43.8 years.
Which brands do Rhodes fans like most?
Rhodes fans show strongest brand affinity for Rossmann (1.93×), Progressive rock (2.98×), and Goes (1.77×) over the country average.
Where do Rhodes fans live in Germany?
Rhodes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,614), Bayern (reach 114,298), and Baden-Württemberg (reach 84,983). These three regions account for the largest share of the active audience.
What other brands do Rhodes fans also like?
Beyond Rhodes itself, the audience over-indexes on Progressive rock (2.98×), Goes (1.77×), Rockland County, New York (14.93×), and Pillow (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhodes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.