Mykonos Audience in Germany
Mykonos has an estimated audience of 833,701 people in Germany. 57.9% are female, 42.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TUI, Corfu, Fuerteventura, Zakynthos, Kos.
The average Mykonos fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TUI, Corfu, Fuerteventura, with strongest over-indexing on TUI (11.8× the country average). Demographically, the Mykonos audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Mykonos fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 833,701 |
Audience persona
The typical Mykonos fan in Germany is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for TUI.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,295 | 1.35× |
| Bayern | 183,206 | 1.37× |
| Baden-Württemberg | 143,140 | 1.26× |
| Niedersachsen | 90,466 | 1.12× |
| Hessen | 83,623 | 1.32× |
| Berlin | 53,674 | 1.44× |
| Rheinland-Pfalz | 47,463 | 1.14× |
| Sachsen | 30,632 | 0.75× |
| Schleswig-Holstein | 25,866 | 0.86× |
| Hamburg | 21,848 | 1.16× |
| Brandenburg | 18,296 | 0.71× |
| Thüringen | 14,477 | 0.68× |
| Sachsen-Anhalt | 12,969 | 0.6× |
| Mecklenburg-Vorpommern | 9,297 | 0.58× |
| Saarland | 8,153 | 0.8× |
| Bremen | 6,218 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TUI | 11.8× | Travel & Leisure |
| Corfu | 28.2× | Travel & Leisure |
| Fuerteventura | 17.54× | Travel & Leisure |
| Zakynthos | 26.34× | Travel & Leisure |
| Kos | 29.04× | Travel & Leisure |
| Airbnb | 4.09× | Travel & Leisure |
| Crete | 13.88× | Travel & Leisure |
| Majorca | 8.75× | Travel & Leisure |
| La Palma | 26.62× | Travel & Leisure |
| Google Flights | 6.26× | Travel & Leisure |
| Gran Canaria | 14.15× | Travel & Leisure |
| Lanzarote | 18.29× | Travel & Leisure |
| Samos | 24.78× | Travel & Leisure |
| Sonnenklar.TV | 7.21× | Travel & Leisure |
| HolidayCheck | 5.26× | Travel & Leisure |
| Nice | 5.2× | Travel & Leisure |
| Rhodes | 16.56× | Travel & Leisure |
| Aegean Sea | 16.56× | Travel & Leisure |
| Tenerife | 12.19× | Travel & Leisure |
| Ryanair | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Design Affinity | PREMIUM | 1.99 |
| Luxury Orientation | PREMIUM | 1.72 |
| Travelling | THRILL | 1.63 |
| Sustainability | BALANCE | 1.49 |
| Indulgence | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Greece | 16.7% |
| Italy | 9.2% |
| United States | 7.0% |
See Mykonos audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Mykonos have in Germany?
Mykonos has an estimated audience of 833,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mykonos fans?
57.9% of Mykonos fans are female, 42.1% are male, with an average age of 39.3 years.
Which brands do Mykonos fans like most?
Mykonos fans show strongest brand affinity for TUI (11.8×), Corfu (28.2×), and Fuerteventura (17.54×) over the country average.
Where do Mykonos fans live in Germany?
Mykonos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,295), Bayern (reach 183,206), and Baden-Württemberg (reach 143,140). These three regions account for the largest share of the active audience.
What other brands do Mykonos fans also like?
Beyond Mykonos itself, the audience over-indexes on Corfu (28.2×), Fuerteventura (17.54×), Zakynthos (26.34×), and Kos (29.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mykonos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.