Rascasse Audience Intelligence

Mykonos Audience in United States

A data profile of the people who buy, follow and care about Mykonos in United States — modelled from more than twelve digital signal sources. Mykonos has an estimated audience of 1,010,543 people in United States.

#28among Island in United States#2113among POI in United States#1760in Travel & Leisure

The average Mykonos fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Panathinaikos B.C., Crete, Paros, with strongest over-indexing on Panathinaikos B.C. (49.63× the country average).

Demographically, the Mykonos audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mykonos fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Panathinaikos B.C..

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mykonos profile in United States.

Audience size
1M
in United States
Gender
59.2%♀
40.8% male
Age
37.6
average years
Country rank
#23512
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mykonos fans

59.2% are female, 40.8% are male, average age 37.6.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Mykonos audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.6
Estimated audience size1,010,543
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Mykonos audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4920%
50+18%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Mykonos audience comes from United States.

Worldwide audience distribution share by country for Mykonos
CountryShare
Greece16.5%
Italy9.1%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mykonos audience in United States is strongest.

Fig. 05

Top regions by affinity

Mykonos fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.24×
02Connecticut~20K1.85×
03North Carolina~50K1.80×
04Florida~100K1.70×
05New Jersey~40K1.42×
06New York~80K1.41×
07Massachusetts~30K1.39×
08Washington, District of Columbia~4K1.39×
09Maryland~20K1.20×
10Illinois~40K1.17×
11Virginia~30K1.11×
12Washington~20K1.07×
13Georgia~30K1.05×
14Hawaii~4K1.04×
15Colorado~20K1.03×
16Rhode Island~3K1.02×
17New Hampshire~4K1.01×
18Texas~90K0.99×
19Nevada~9K0.97×
20Maine~3K0.96×
21Pennsylvania~30K0.94×
22Michigan~20K0.94×
23Arizona~20K0.94×
24Delaware~3K0.94×
25Wisconsin~10K0.93×
26South Carolina~10K0.93×
27Utah~8K0.93×
28Oregon~10K0.91×
29Tennessee~20K0.90×
30Minnesota~10K0.90×
31Alaska~2K0.90×
32Idaho~5K0.89×
33Louisiana~10K0.87×
34Montana~2K0.85×
35Vermont~2K0.85×
36North Dakota~2K0.83×
37Missouri~10K0.81×
38New Mexico~4K0.81×
39Nebraska~4K0.81×
40Ohio~30K0.80×
41Indiana~10K0.79×
42Kentucky~10K0.79×
43Oklahoma~9K0.79×
44Arkansas~7K0.79×
45Kansas~6K0.79×
46Alabama~10K0.78×
47South Dakota~2K0.78×
48Iowa~6K0.77×
49West Virginia~3K0.74×
50Mississippi~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Mykonos, United States
0.71×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mykonos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mykonos audience
#·InterestCategoryAffinity×
01KotsovolosTechnology & Electronics65.44×
02ParosTravel & Leisure59.64×
03Olympiacos F.C.Sports52.26×
04Panathinaikos B.C.Sports49.63×
05Visit GreeceTravel & Leisure47.18×
06Greek IslandsTravel & Leisure43.18×
07AEK Athens F.C.Sports36.44×
08Panathinaikos F.C.Sports33.41×
09CycladesTravel & Leisure33.36×
10CreteTravel & Leisure31.44×
11Olympiacos B.C.Sports30.19×
12CorfuTravel & Leisure29.13×
13ZakynthosTravel & Leisure20.00×
14Women's ShoesFashion & Accessoires18.73×
15ThessalonikiTravel & Leisure13.14×
16GreeceTravel & Leisure9.31×
17BalkansTravel & Leisure6.42×
18AthensTravel & Leisure5.36×
19Giannis AntetokounmpoSports2.91×
20Atlantic OceanTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mykonos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mykonos audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.90×
Price SensitivityPREMIUM1.87×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mykonos audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
Need for SecurityCONSERVATISM0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mykonos have in United States?

Mykonos has an estimated audience of 1,010,543 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mykonos fans?

59.2% of Mykonos fans are female, 40.8% are male, with an average age of 37.6 years.

03

Which brands do Mykonos fans like most?

Mykonos fans show strongest brand affinity for Panathinaikos B.C. (49.63×), Crete (31.44×), and Paros (59.64×) over the country average.

04

Where do Mykonos fans live in United States?

Mykonos fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mykonos fans also like?

Beyond Mykonos itself, the audience over-indexes on Crete (31.44×), Paros (59.64×), Greece (9.31×), and Greek Islands (43.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mykonos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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