Mykonos Audience in United States

Mykonos logo

Mykonos has an estimated audience of 1,010,543 people in United States. 59.2% are female, 40.8% are male, average age 37.6. Top regions: California, Florida, Texas. Top brand affinities: Panathinaikos B.C., Crete, Paros, Greece, Greek Islands.

The average Mykonos fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Panathinaikos B.C., Crete, Paros, with strongest over-indexing on Panathinaikos B.C. (49.63× the country average). Demographically, the Mykonos audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Mykonos fans

Demographic split for Mykonos audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.6
Estimated audience size1,010,543

Audience persona

The typical Mykonos fan in United States is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Panathinaikos B.C..

Top regions in United States

Top regions ranked by reach for Mykonos in United States
RegionReachAffinity
California250,2152.25×
Florida131,4951.92×
Texas87,6101.01×
New York85,2741.51×
North Carolina55,9341.84×
Illinois41,3751.23×
New Jersey38,3431.49×
Georgia32,3431.04×
Pennsylvania32,0750.94×
Massachusetts29,5111.48×
Virginia28,4881.16×
Michigan25,7330.97×
Ohio25,4410.82×
Washington22,6541.12×
Maryland20,9991.21×
Arizona19,3450.94×
Connecticut19,3331.91×
Tennessee18,0800.89×
Colorado16,7341.05×
Indiana14,2040.77×
Wisconsin14,0940.93×
South Carolina13,8170.91×
Missouri12,7290.78×
Minnesota12,6500.87×
Louisiana10,8940.84×
Oregon10,4810.9×
Alabama10,0160.71×
Kentucky9,4170.74×
Nevada9,0870.93×
Utah8,5120.94×
Oklahoma8,0390.72×
Kansas6,1200.77×
Iowa6,0950.73×
Arkansas5,7200.69×
Washington, District of Columbia4,9731.64×
Mississippi4,8060.58×
Idaho4,1320.82×
Hawaii4,0740.94×
New Hampshire4,0331.01×
Rhode Island3,7271.16×
Nebraska3,7100.73×
New Mexico3,6070.71×
Maine3,3450.92×
West Virginia2,7250.58×
Delaware2,3430.84×
Montana2,0880.74×
Alaska1,6700.77×
South Dakota1,3870.59×
Vermont1,3390.75×
North Dakota1,2710.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mykonos audience
BrandAffinityCategory
Panathinaikos B.C.49.63×Sports
Crete31.44×Travel & Leisure
Paros59.64×Travel & Leisure
Greece9.31×Travel & Leisure
Greek Islands43.18×Travel & Leisure
Olympiacos F.C.52.26×Sports
Cyclades33.36×Travel & Leisure
Visit Greece47.18×Travel & Leisure
Women's Shoes18.73×Fashion & Accessoires
AEK Athens F.C.36.44×Sports
Olympiacos B.C.30.19×Sports
Zakynthos20×Travel & Leisure
Panathinaikos F.C.33.41×Sports
Athens5.36×Travel & Leisure
Final Destination1.9×Movies & TV
Thessaloniki13.14×Travel & Leisure
Yahoo!ショッピング1.74×
Kotsovolos65.44×Technology & Electronics
Corfu29.13×Travel & Leisure
Atlantic Ocean1.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mykonos audience
TraitClusterScore
TravellingTHRILL3.05
Quality AwarenessPREMIUM2.39
Luxury OrientationPREMIUM2.2
Design AffinityPREMIUM1.62
IndulgenceJOY1.57
Career OrientationPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Mykonos
CountryShare
Greece16.7%
Italy9.2%
United States7.0%

See Mykonos audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Mykonos have in United States?

Mykonos has an estimated audience of 1,010,543 people in United States, concentrated in California and Florida.

What is the gender split and age of Mykonos fans?

59.2% of Mykonos fans are female, 40.8% are male, with an average age of 37.6 years.

Which brands do Mykonos fans like most?

Mykonos fans show strongest brand affinity for Panathinaikos B.C. (49.63×), Crete (31.44×), and Paros (59.64×) over the country average.

Where do Mykonos fans live in United States?

Mykonos fans in United States are most concentrated in California (reach 250,215), Florida (reach 131,495), and Texas (reach 87,610). These three regions account for the largest share of the active audience.

What other brands do Mykonos fans also like?

Beyond Mykonos itself, the audience over-indexes on Crete (31.44×), Paros (59.64×), Greece (9.31×), and Greek Islands (43.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mykonos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.