Hawaiian Islands Audience in United States

Hawaiian Islands logo

Hawaiian Islands has an estimated audience of 5,621,037 people in United States. 57.4% are female, 42.6% are male, average age 40.7. Top regions: California, Hawaii, Texas. Top brand affinities: Natural rubber, Meals on Wheels, Product design, JDSU, Urban Outfitters.

The average Hawaiian Islands fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Natural rubber, Meals on Wheels, Product design, with strongest over-indexing on Natural rubber (11.31× the country average). Demographically, the Hawaiian Islands audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Hawaiian Islands fans

Demographic split for Hawaiian Islands audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.7
Estimated audience size5,621,037

Audience persona

The typical Hawaiian Islands fan in United States is more female, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Hawaiian Islands in United States
RegionReachAffinity
California497,0050.8×
Hawaii392,22916.23×
Texas213,3620.44×
Florida161,2020.42×
New York146,8480.47×
Washington140,8101.25×
Illinois113,2150.6×
Michigan107,8520.73×
Ohio102,6520.59×
Pennsylvania99,5710.53×
Arizona90,1030.79×
North Carolina85,9330.51×
Colorado85,1780.96×
Oregon84,4831.31×
Massachusetts82,9530.75×
Minnesota78,5610.98×
Georgia76,1210.44×
Virginia75,3180.55×
Wisconsin73,9680.87×
New Jersey65,3580.46×
Missouri60,0130.66×
Indiana56,5720.55×
Tennessee55,0020.49×
Utah52,4301.04×
Maryland47,2070.49×
Nevada46,2570.85×
South Carolina41,0380.49×
Iowa35,9210.78×
Kentucky34,9130.5×
Idaho34,4921.22×
Connecticut34,3760.61×
Oklahoma31,6110.51×
Alabama30,6640.39×
Louisiana29,3300.4×
Kansas28,4380.64×
Montana21,3521.37×
Arkansas21,3420.46×
Nebraska21,0160.75×
New Mexico17,7280.63×
New Hampshire17,5560.79×
Maine17,0570.85×
Mississippi15,4780.33×
Alaska15,1171.26×
West Virginia11,1010.42×
Rhode Island10,8340.61×
North Dakota9,4500.82×
Washington, District of Columbia9,3100.55×
South Dakota9,2090.71×
Vermont8,6650.88×
Delaware7,7240.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaiian Islands audience
BrandAffinityCategory
Natural rubber11.31×Cars & Mobility
Meals on Wheels21.18×Food & Beverages
Product design3.54×Business & Career
JDSU3.39×Business & Career
Urban Outfitters1.98×Shopping
Jesse Plemons2.99×Movies & TV
Bank account1.96×Business & Career
Cam Ward2.96×Sports
Kendra Scott2.11×Fashion & Accessoires
Jaws3.75×Movies & TV
Nebraska Cornhuskers football2.29×Sports
Urban horticulture2.23×Home & Garden
JDM Cars4.89×Cars & Mobility
Pro-Ject2.48×Music & Radio
Islamism9.24×Politics & Society
Justice1.62×Politics & Society
Stamp collecting2.58×Home & Garden
Electrolyte2.52×Health
Nipsey Hussle3.02×Music & Radio
Public speaking1.99×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaiian Islands audience
TraitClusterScore
TravellingTHRILL2.21
PatriotismCONSERVATISM1.74
SustainabilityBALANCE1.56
Design AffinityPREMIUM1.5
Risk AppetiteTHRILL1.47
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Hawaiian Islands
CountryShare
United States45.8%
Japan21.8%
Canada3.2%

See Hawaiian Islands audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Hawaiian Islands have in United States?

Hawaiian Islands has an estimated audience of 5,621,037 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Hawaiian Islands fans?

57.4% of Hawaiian Islands fans are female, 42.6% are male, with an average age of 40.7 years.

Which brands do Hawaiian Islands fans like most?

Hawaiian Islands fans show strongest brand affinity for Natural rubber (11.31×), Meals on Wheels (21.18×), and Product design (3.54×) over the country average.

Where do Hawaiian Islands fans live in United States?

Hawaiian Islands fans in United States are most concentrated in California (reach 497,005), Hawaii (reach 392,229), and Texas (reach 213,362). These three regions account for the largest share of the active audience.

What other brands do Hawaiian Islands fans also like?

Beyond Hawaiian Islands itself, the audience over-indexes on Meals on Wheels (21.18×), Product design (3.54×), JDSU (3.39×), and Urban Outfitters (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.