Rascasse Audience Intelligence

Hawaiian Islands Audience in United States

A data profile of the people who buy, follow and care about Hawaiian Islands in United States — modelled from more than twelve digital signal sources. Hawaiian Islands has an estimated audience of 5,621,037 people in United States.

#3among Island in United States#404among POI in United States#510in Travel & Leisure

The average Hawaiian Islands fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Google Flights, Turkish Airlines, Planet Fitness, with strongest over-indexing on Google Flights (3.9× the country average).

Demographically, the Hawaiian Islands audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaiian Islands fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaiian Islands profile in United States.

Audience size
5.6M
in United States
Gender
57.4%♀
42.6% male
Age
40.7
average years
Country rank
#6025
POI in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaiian Islands fans

57.4% are female, 42.6% are male, average age 40.7.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Hawaiian Islands audience in United States
MetricValue
Female57.4%
Male42.6%
Average age40.7
Estimated audience size5,621,037
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hawaiian Islands audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Hawaiian Islands audience comes from United States.

Worldwide audience distribution share by country for Hawaiian Islands
CountryShare
United States45.8%
Japan21.8%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaiian Islands audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaiian Islands fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K18.10×
02Alaska~20K1.40×
03Montana~20K1.39×
04Oregon~80K1.25×
05Idaho~30K1.23×
06Washington~100K1.19×
07Utah~50K1.00×
08Colorado~80K0.91×
09Minnesota~70K0.90×
10Nevada~50K0.86×
11North Dakota~10K0.86×
12Vermont~8K0.85×
13Wisconsin~70K0.83×
14South Dakota~10K0.80×
15Maine~20K0.79×
16California~500K0.76×
17Arizona~90K0.75×
18Iowa~30K0.75×
19New Hampshire~20K0.75×
20Nebraska~20K0.74×
21Michigan~100K0.71×
22Kansas~30K0.65×
23Massachusetts~70K0.64×
24New Mexico~20K0.63×
25Missouri~60K0.61×
26Rhode Island~10K0.61×
27Connecticut~30K0.57×
28Ohio~90K0.55×
29Delaware~8K0.55×
30Illinois~100K0.54×
31Washington, District of Columbia~9K0.54×
32Indiana~50K0.53×
33Oklahoma~30K0.51×
34Virginia~70K0.50×
35Kentucky~30K0.49×
36Arkansas~20K0.49×
37West Virginia~10K0.49×
38Pennsylvania~90K0.48×
39Tennessee~50K0.47×
40North Carolina~80K0.46×
41Maryland~40K0.46×
42South Carolina~40K0.46×
43Louisiana~30K0.42×
44Texas~200K0.41×
45Florida~200K0.41×
46Alabama~30K0.41×
47Mississippi~20K0.41×
48New York~100K0.40×
49Georgia~70K0.40×
50New Jersey~60K0.40×
Fig. 06

Affinity by region

Affinity by region — Hawaiian Islands, United States
0.40×1.00×18.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaiian Islands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaiian Islands audience
#·InterestCategoryAffinity×
01EasyJetTravel & Leisure15.73×
02Photo sharingInternet & Social Media15.73×
03RyanairTravel & Leisure15.12×
04Turkish AirlinesTravel & Leisure9.86×
05Hawaiian AirlinesTravel & Leisure5.26×
06HyattTravel & Leisure4.79×
07HawaiiTravel & Leisure4.15×
08Princess PollyFashion & Accessoires4.05×
09Google FlightsTravel & Leisure3.90×
10Diaper bagKids & Family3.07×
11IslandTravel & Leisure2.64×
12FedExBusiness & Career2.63×
13Renewable energyBusiness & Career2.40×
14Planet FitnessSports2.38×
15InnovationBusiness & Career2.19×
16Solar energyHome & Garden2.14×
17Mortgage loansBusiness & Career1.78×
18AirbnbTravel & Leisure1.74×
19PinterestInternet & Social Media1.62×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaiian Islands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaiian Islands audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
TravellingTHRILL2.07×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaiian Islands audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
DIY MentalityTHRILL0.92×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaiian Islands have in United States?

Hawaiian Islands has an estimated audience of 5,621,037 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Hawaiian Islands fans?

57.4% of Hawaiian Islands fans are female, 42.6% are male, with an average age of 40.7 years.

03

Which brands do Hawaiian Islands fans like most?

Hawaiian Islands fans show strongest brand affinity for Google Flights (3.9×), Turkish Airlines (9.86×), and Planet Fitness (2.38×) over the country average.

04

Where do Hawaiian Islands fans live in United States?

Hawaiian Islands fans in United States are most concentrated in California (reach ~500K), Hawaii (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaiian Islands fans also like?

Beyond Hawaiian Islands itself, the audience over-indexes on Turkish Airlines (9.86×), Planet Fitness (2.38×), Hawaii (4.15×), and Ryanair (15.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Hawaiian Islands audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiian Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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