Rhode Island Audience in United States

Rhode Island logo

Rhode Island has an estimated audience of 9,015,961 people in United States. 58.0% are female, 42.0% are male, average age 44.7. Top regions: New York, California, Texas. Top brand affinities: Alaska, Israel, Pro-Ject, Mothercare, Urban Outfitters.

The average Rhode Island fan in United States is 44.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Alaska, Israel, Pro-Ject, with strongest over-indexing on Alaska (5.17× the country average). Demographically, the Rhode Island audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Rhode Island fans

Demographic split for Rhode Island audience in United States
MetricValue
Female58.0%
Male42.0%
Average age44.7
Estimated audience size9,015,961

Audience persona

The typical Rhode Island fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Rhode Island in United States
RegionReachAffinity
New York653,7641.3×
California591,6530.6×
Texas479,8270.62×
Florida465,7040.76×
Rhode Island431,83015.05×
Massachusetts422,9952.38×
New Jersey262,9581.15×
Pennsylvania235,3750.78×
Connecticut209,4062.32×
Georgia183,3760.66×
North Carolina178,9120.66×
Virginia176,8840.81×
Illinois175,7130.59×
Ohio155,7480.56×
Maryland136,8860.88×
Michigan130,9560.56×
Washington112,4420.62×
Arizona107,4030.58×
Tennessee101,1700.56×
Indiana92,6420.56×
Colorado81,3780.57×
South Carolina79,9670.59×
Missouri75,4570.52×
Minnesota72,2030.56×
Wisconsin63,8230.47×
Louisiana60,6430.52×
Alabama60,5730.48×
Kentucky58,8500.52×
Oregon54,4220.53×
Oklahoma52,7630.53×
Nevada45,0470.52×
Utah44,8120.56×
New Hampshire44,0641.24×
Iowa38,5520.52×
Kansas38,4720.54×
Arkansas37,3510.5×
Mississippi35,8780.48×
Maine35,5721.1×
Washington, District of Columbia32,4061.2×
Hawaii23,1340.6×
Idaho22,4840.5×
Nebraska22,3210.49×
West Virginia22,1110.53×
New Mexico21,7090.48×
Delaware21,0300.85×
Vermont18,7111.18×
Montana12,0780.48×
Alaska10,4940.54×
South Dakota9,8680.47×
North Dakota9,5010.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhode Island audience
BrandAffinityCategory
Alaska5.17×Travel & Leisure
Israel3.06×Travel & Leisure
Pro-Ject5.84×Music & Radio
Mothercare4×Kids & Family
Urban Outfitters1.5×Shopping
Northrop Grumman4.59×Business & Career
Nationality1.52×Politics & Society
Jeep Wagoneer3.78×Cars & Mobility
Monogram2.53×Home & Garden
Nebraska Cornhuskers football2.18×Sports
Jesse Plemons2.02×Movies & TV
Urban horticulture1.73×Home & Garden
Jeep Grand Cherokee (WJ)2.92×Cars & Mobility
Notre Dame Fighting Irish football2.29×Sports
Isla Holbox10.75×Travel & Leisure
Girolando cattle10.99×Pets & Animals
Naperville, Illinois3.33×Travel & Leisure
Acoustic music1.89×Music & Radio
Keene, New Hampshire8.14×Travel & Leisure
Charlamagne Tha God3.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhode Island audience
TraitClusterScore
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM1.82
PatriotismCONSERVATISM1.46
TravellingTHRILL1.29
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Rhode Island
CountryShare
United States86.1%
Canada2.3%
United Kingdom1.9%

See Rhode Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Rhode Island have in United States?

Rhode Island has an estimated audience of 9,015,961 people in United States, concentrated in New York and California.

What is the gender split and age of Rhode Island fans?

58.0% of Rhode Island fans are female, 42.0% are male, with an average age of 44.7 years.

Which brands do Rhode Island fans like most?

Rhode Island fans show strongest brand affinity for Alaska (5.17×), Israel (3.06×), and Pro-Ject (5.84×) over the country average.

Where do Rhode Island fans live in United States?

Rhode Island fans in United States are most concentrated in New York (reach 653,764), California (reach 591,653), and Texas (reach 479,827). These three regions account for the largest share of the active audience.

What other brands do Rhode Island fans also like?

Beyond Rhode Island itself, the audience over-indexes on Israel (3.06×), Pro-Ject (5.84×), Mothercare (4×), and Urban Outfitters (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhode Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.