Rascasse Audience Intelligence

Rhode Island Audience in United States

A data profile of the people who buy, follow and care about Rhode Island in United States — modelled from more than twelve digital signal sources. Rhode Island has an estimated audience of 9,015,961 people in United States.

#2among Island in United States#245among POI in United States#342in Travel & Leisure

The average Rhode Island fan in United States is 44.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Planet Fitness, Pizza Hut, MSN, with strongest over-indexing on Planet Fitness (1.7× the country average).

Demographically, the Rhode Island audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rhode Island fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhode Island profile in United States.

Audience size
9M
in United States
Gender
58.0%♀
42.0% male
Age
44.7
average years
Country rank
#3969
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhode Island fans

58.0% are female, 42.0% are male, average age 44.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Rhode Island audience in United States
MetricValue
Female58.0%
Male42.0%
Average age44.7
Estimated audience size9,015,961
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Rhode Island audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Rhode Island audience comes from United States.

Worldwide audience distribution share by country for Rhode Island
CountryShare
United States86.0%
Canada2.3%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhode Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Rhode Island fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~400K15.12×
02Massachusetts~400K2.18×
03Connecticut~200K2.17×
04New Hampshire~40K1.22×
05Vermont~20K1.20×
06New York~600K1.19×
07Maine~40K1.14×
08New Jersey~300K1.10×
09Washington, District of Columbia~30K1.06×
10Delaware~20K0.84×
11Maryland~100K0.83×
12Virginia~200K0.80×
13Pennsylvania~200K0.79×
14Florida~400K0.71×
15North Carolina~200K0.66×
16Georgia~200K0.64×
17Alaska~10K0.63×
18Texas~500K0.61×
19Hawaii~20K0.61×
20California~600K0.60×
21Washington~100K0.60×
22South Carolina~80K0.60×
23North Dakota~10K0.60×
24Illinois~200K0.59×
25Arizona~100K0.59×
26Indiana~100K0.59×
27Kansas~40K0.59×
28Utah~50K0.58×
29South Dakota~10K0.58×
30Ohio~200K0.57×
31Colorado~80K0.57×
32Minnesota~70K0.57×
33Kentucky~60K0.57×
34Nebraska~30K0.57×
35West Virginia~20K0.57×
36Tennessee~100K0.56×
37Oklahoma~60K0.56×
38Montana~10K0.56×
39Michigan~100K0.55×
40Missouri~80K0.55×
41Iowa~40K0.55×
42Arkansas~40K0.55×
43New Mexico~20K0.55×
44Louisiana~60K0.54×
45Oregon~60K0.54×
46Mississippi~40K0.54×
47Idaho~20K0.54×
48Alabama~70K0.53×
49Wisconsin~70K0.52×
50Nevada~50K0.52×
Fig. 06

Affinity by region

Affinity by region — Rhode Island, United States
0.52×1.00×15.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhode Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhode Island audience
#·InterestCategoryAffinity×
01Boston BruinsSports4.73×
02Sustainable energyHome & Garden2.37×
03Diaper bagKids & Family2.21×
04Renewable energyBusiness & Career2.15×
05FedExBusiness & Career2.07×
06Dunkin' DonutsFood & Beverages1.93×
07Discount storesShopping1.87×
08Real propertyHome & Garden1.87×
09Staples (Canada)Business & Career1.79×
10InnovationBusiness & Career1.74×
11Pizza HutFood & Beverages1.71×
12Mortgage loansBusiness & Career1.71×
13Planet FitnessSports1.70×
14SubwayFood & Beverages1.70×
15MSNNews1.63×
16LodgingTravel & Leisure1.61×
17GeneticsKids & Family1.59×
18United Parcel ServiceBusiness & Career1.58×
19NostalgiaHome & Garden1.56×
20Domino's PizzaFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhode Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhode Island audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.53×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhode Island audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhode Island have in United States?

Rhode Island has an estimated audience of 9,015,961 people in United States, concentrated in New York and California.

02

What is the gender split and age of Rhode Island fans?

58.0% of Rhode Island fans are female, 42.0% are male, with an average age of 44.7 years.

03

Which brands do Rhode Island fans like most?

Rhode Island fans show strongest brand affinity for Planet Fitness (1.7×), Pizza Hut (1.71×), and MSN (1.63×) over the country average.

04

Where do Rhode Island fans live in United States?

Rhode Island fans in United States are most concentrated in New York (reach ~600K), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rhode Island fans also like?

Beyond Rhode Island itself, the audience over-indexes on Pizza Hut (1.71×), MSN (1.63×), Mortgage loans (1.71×), and Subway (1.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Rhode Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhode Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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