Rascasse Audience Intelligence

Ibiza Audience in United States

A data profile of the people who buy, follow and care about Ibiza in United States — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 4,226,845 people in United States.

#6among Island in United States#551among POI in United States#643in Travel & Leisure

The average Ibiza fan in United States is 32.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sound system (DJ), Tech house, Rhianna (singer), with strongest over-indexing on Sound system (DJ) (22.66× the country average).

Demographically, the Ibiza audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ibiza fan in United States is balanced, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Sound system (DJ).

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ibiza profile in United States.

Audience size
4.2M
in United States
Gender
47.5%♀
52.5% male
Age
32.3
average years
Country rank
#7669
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ibiza fans

47.5% are female, 52.5% are male, average age 32.3.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Ibiza audience in United States
MetricValue
Female47.5%
Male52.5%
Average age32.3
Estimated audience size4,226,845
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Ibiza audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Ibiza audience comes from United States.

Worldwide audience distribution share by country for Ibiza
CountryShare
United Kingdom12.4%
Spain11.5%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ibiza audience in United States is strongest.

Fig. 05

Top regions by affinity

Ibiza fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.46×
02New York~300K1.37×
03Washington, District of Columbia~20K1.37×
04New Jersey~100K1.36×
05California~600K1.33×
06Connecticut~60K1.33×
07Florida~400K1.27×
08Rhode Island~20K1.23×
09Virginia~100K1.22×
10Maryland~90K1.18×
11Georgia~200K1.17×
12Utah~40K1.14×
13Washington~100K1.13×
14New Hampshire~20K1.12×
15Vermont~8K1.11×
16Colorado~70K1.10×
17Arizona~90K1.09×
18Illinois~200K1.07×
19North Carolina~100K1.05×
20Pennsylvania~100K1.04×
21Maine~20K1.04×
22Oregon~50K1.03×
23Minnesota~60K1.02×
24Nevada~40K1.01×
25Hawaii~20K1.00×
26Texas~400K0.99×
27Delaware~10K0.96×
28Louisiana~50K0.93×
29Ohio~100K0.92×
30Montana~10K0.92×
31Michigan~100K0.91×
32South Carolina~60K0.91×
33Wisconsin~60K0.91×
34Idaho~20K0.91×
35Alaska~8K0.90×
36Tennessee~70K0.87×
37Missouri~60K0.86×
38Indiana~70K0.85×
39Nebraska~20K0.83×
40North Dakota~7K0.83×
41Iowa~30K0.82×
42New Mexico~20K0.82×
43South Dakota~8K0.82×
44Kansas~30K0.81×
45Kentucky~40K0.79×
46Alabama~50K0.76×
47Oklahoma~40K0.75×
48Arkansas~30K0.73×
49West Virginia~10K0.71×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Ibiza, United States
0.67×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ibiza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ibiza audience
#·InterestCategoryAffinity×
01Amsterdam Dance EventMusic & Radio24.83×
02Sound system (DJ)Music & Radio22.66×
03Tech houseMusic & Radio11.85×
04Rhianna (singer)Music & Radio9.75×
05Music venueMusic & Radio8.10×
06Giannis AntetokounmpoSports5.35×
07Disc jockeyMusic & Radio4.72×
08AfrobeatMusic & Radio4.03×
09FIFA World CupSports2.41×
10CultureLiterature2.10×
11FIFA World Cup 2026Sports1.95×
12TikTokInternet & Social Media1.86×
13United StatesTravel & Leisure1.78×
14Online shoppingShopping1.75×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18FoodFood & Beverages1.63×
19Fitness and wellnessSports1.57×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ibiza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ibiza audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.61×
PatriotismCONSERVATISM1.57×
TravellingTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ibiza audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Need for SecurityCONSERVATISM0.90×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ibiza have in United States?

Ibiza has an estimated audience of 4,226,845 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ibiza fans?

47.5% of Ibiza fans are female, 52.5% are male, with an average age of 32.3 years.

03

Which brands do Ibiza fans like most?

Ibiza fans show strongest brand affinity for Sound system (DJ) (22.66×), Tech house (11.85×), and Rhianna (singer) (9.75×) over the country average.

04

Where do Ibiza fans live in United States?

Ibiza fans in United States are most concentrated in California (reach ~600K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ibiza fans also like?

Beyond Ibiza itself, the audience over-indexes on Tech house (11.85×), Rhianna (singer) (9.75×), Music venue (8.1×), and FIFA World Cup 2026 (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Ibiza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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