Ibiza Audience in United States

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Ibiza has an estimated audience of 4,226,845 people in United States. 47.5% are female, 52.5% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Sound system (DJ), Tech house, Rhianna (singer), Music venue, Culture.

The average Ibiza fan in United States is 32.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sound system (DJ), Tech house, Rhianna (singer), with strongest over-indexing on Sound system (DJ) (22.66× the country average). Demographically, the Ibiza audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Ibiza fans

Demographic split for Ibiza audience in United States
MetricValue
Female47.5%
Male52.5%
Average age32.3
Estimated audience size4,226,845

Audience persona

The typical Ibiza fan in United States is balanced, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Sound system (DJ).

Top regions in United States

Top regions ranked by reach for Ibiza in United States
RegionReachAffinity
California630,7061.36×
Texas382,5831.05×
Florida381,7841.33×
New York346,7861.47×
Illinois159,5861.13×
Georgia155,4861.19×
New Jersey153,7271.43×
Pennsylvania151,5441.06×
North Carolina139,5741.1×
Virginia129,3801.26×
Massachusetts128,6851.55×
Ohio123,7320.95×
Michigan105,9120.96×
Washington100,8391.19×
Arizona96,4361.12×
Maryland87,1621.2×
Colorado75,6891.14×
Tennessee73,3200.86×
Indiana66,5240.86×
Minnesota60,3451×
Missouri59,0830.87×
South Carolina58,1800.91×
Connecticut57,5801.36×
Wisconsin57,2320.9×
Oregon51,8511.07×
Louisiana43,3470.8×
Alabama42,8590.73×
Nevada42,5441.04×
Utah42,3991.12×
Kentucky41,3680.78×
Oklahoma33,9230.72×
Iowa28,0970.81×
Kansas25,3800.76×
Arkansas23,6270.68×
Mississippi21,4920.62×
Hawaii18,4101.01×
Idaho18,3630.87×
New Hampshire18,3091.1×
Washington, District of Columbia18,2181.43×
Rhode Island16,8491.25×
Nebraska16,7420.79×
New Mexico16,5820.78×
Maine15,6211.03×
West Virginia12,4750.63×
Delaware10,8600.93×
Montana10,0140.85×
Vermont7,9491.07×
Alaska7,3300.81×
South Dakota6,6190.68×
North Dakota6,1490.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ibiza audience
BrandAffinityCategory
Sound system (DJ)22.66×Music & Radio
Tech house11.85×Music & Radio
Rhianna (singer)9.75×Music & Radio
Music venue8.1×Music & Radio
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Food1.63×Food & Beverages
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Amsterdam Dance Event24.83×Music & Radio
Beverages1.74×Food & Beverages
Disc jockey4.72×Music & Radio
Afrobeat4.03×Music & Radio
Movies1.51×Movies & TV
TikTok1.86×Internet & Social Media
FIFA World Cup2.41×Sports
Restaurants1.55×Food & Beverages
Superman1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ibiza audience
TraitClusterScore
Career OrientationPOWER2.55
TraditionCONSERVATISM1.69
ExtroversionTHRILL1.43
Design AffinityPREMIUM1.37
Luxury OrientationPREMIUM1.36
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Ibiza
CountryShare
United Kingdom12.4%
Spain11.5%
United States10.7%

See Ibiza audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Ibiza have in United States?

Ibiza has an estimated audience of 4,226,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Ibiza fans?

47.5% of Ibiza fans are female, 52.5% are male, with an average age of 32.3 years.

Which brands do Ibiza fans like most?

Ibiza fans show strongest brand affinity for Sound system (DJ) (22.66×), Tech house (11.85×), and Rhianna (singer) (9.75×) over the country average.

Where do Ibiza fans live in United States?

Ibiza fans in United States are most concentrated in California (reach 630,706), Texas (reach 382,583), and Florida (reach 381,784). These three regions account for the largest share of the active audience.

What other brands do Ibiza fans also like?

Beyond Ibiza itself, the audience over-indexes on Tech house (11.85×), Rhianna (singer) (9.75×), Music venue (8.1×), and Culture (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.