A data profile of the people who buy, follow and care about Ibiza in Italy — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 4,183,054 people in Italy.
The average Ibiza fan in Italy is 35.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Clouds, corriere dello sport, Disc jockey, with strongest over-indexing on Clouds (5.16× the country average).
Demographically, the Ibiza audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ibiza fan in Italy is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Clouds.
The key figures that characterise the Ibiza profile in Italy.
52.8% are female, 47.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.2 |
| Estimated audience size | 4,183,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Ibiza audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
Where the Ibiza audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.36× | |
| 02 | Lazio | ~600K | 1.25× | |
| 03 | Lombardy | ~900K | 1.23× | |
| 04 | Puglia | ~300K | 1.18× | |
| 05 | Trentino-Alto Adige/Südtirol | ~90K | 1.17× | |
| 06 | Sicilia | ~400K | 1.14× | |
| 07 | Tuscany | ~300K | 1.13× | |
| 08 | Emilia-Romagna | ~400K | 1.08× | |
| 09 | Veneto | ~400K | 1.06× | |
| 10 | Piedmont | ~300K | 1.01× | |
| 11 | Abruzzo | ~90K | 1.01× | |
| 12 | Marche | ~100K | 0.96× | |
| 13 | Calabria | ~100K | 0.95× | |
| 14 | Liguria | ~100K | 0.92× | |
| 15 | Sardinia | ~100K | 0.87× | |
| 16 | Umbria | ~60K | 0.86× | |
| 17 | Basilicata | ~30K | 0.84× | |
| 18 | Friuli-Venezia Giulia | ~60K | 0.80× | |
| 19 | Molise | ~10K | 0.72× | |
| 20 | Aosta Valley | ~7K | 0.63× |
The strongest cross-interests of the Ibiza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clouds | Music & Radio | 5.16× | ||
| 02 | cocoon | Music & Radio | 5.03× | ||
| 03 | The Devil Wears Prada (film) | Movies & TV | 2.88× | ||
| 04 | Rave | Music & Radio | 2.38× | ||
| 05 | Tech house | Music & Radio | 2.11× | ||
| 06 | Disc jockey | Music & Radio | 2.03× | ||
| 07 | Sun tanning | Beauty & Wellness | 1.84× | ||
| 08 | Foot Locker | Shopping | 1.73× | ||
| 09 | Bikini | Fashion & Accessoires | 1.65× | ||
| 10 | Shellac | Beauty & Wellness | 1.65× | ||
| 11 | Business class | Travel & Leisure | 1.61× | ||
| 12 | Sleeve | Fashion & Accessoires | 1.59× | ||
| 13 | TEZENIS | Fashion & Accessoires | 1.57× | ||
| 14 | Hoodie | Fashion & Accessoires | 1.57× | ||
| 15 | Calzedonia | Fashion & Accessoires | 1.56× | ||
| 16 | Swimsuit | Fashion & Accessoires | 1.53× | ||
| 17 | Electronic dance music | Music & Radio | 1.53× | ||
| 18 | corriere dello sport | Sports | 1.52× | ||
| 19 | Sweater | Fashion & Accessoires | 1.52× | ||
| 20 | Pub | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Individualism | JOY | 0.88× | |
| Pet Ownership | JOY | 0.95× |
Ibiza has an estimated audience of 4,183,054 people in Italy, concentrated in Lombardy and Lazio.
52.8% of Ibiza fans are female, 47.2% are male, with an average age of 35.2 years.
Ibiza fans show strongest brand affinity for Clouds (5.16×), corriere dello sport (1.52×), and Disc jockey (2.03×) over the country average.
Ibiza fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ibiza itself, the audience over-indexes on corriere dello sport (1.52×), Disc jockey (2.03×), Bikini (1.65×), and Swimsuit (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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