A data profile of the people who buy, follow and care about Disc jockey in Italy — modelled from more than twelve digital signal sources. Disc jockey has an estimated audience of 6,248,060 people in Italy.
Disc jockey has an estimated audience of 6,248,060 people in Italy. 46.4% are female, 53.6% are male, average age 36.1. Top brand affinities: Wikipedia, Singer-songwriter, Electronic dance music, TicketOne, Wine tasting.
Top brand affinities include Wikipedia, Singer-songwriter, Electronic dance music, with strongest over-indexing on Wikipedia (2.74× the country average).
Demographically, the Disc jockey audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
The typical Disc jockey fan in Italy is balanced, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Disc jockey profile in Italy.
46.4% are female, 53.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 36.1 |
| Estimated audience size | 6,248,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Disc jockey audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.1% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Disc jockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music download | Technology & Electronics | 3.51× | ||
| 02 | Wikipedia | Internet & Social Media | 2.74× | ||
| 03 | Satire | Literature | 2.08× | ||
| 04 | Pride | Politics & Society | 2.06× | ||
| 05 | Ibiza | Travel & Leisure | 2.03× | ||
| 06 | Electronic dance music | Music & Radio | 1.95× | ||
| 07 | DAZN | Movies & TV | 1.85× | ||
| 08 | Red wine | Food & Beverages | 1.82× | ||
| 09 | Radio DeeJay | Music & Radio | 1.80× | ||
| 10 | YouTube Music | Internet & Social Media | 1.77× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.71× | ||
| 12 | White wine | Food & Beverages | 1.71× | ||
| 13 | Progressive rock | Music & Radio | 1.70× | ||
| 14 | Piano | Music & Radio | 1.69× | ||
| 15 | TicketOne | Travel & Leisure | 1.61× | ||
| 16 | Robert Redford | Movies & TV | 1.58× | ||
| 17 | Singer-songwriter | Music & Radio | 1.55× | ||
| 18 | Canale 5 | Movies & TV | 1.55× | ||
| 19 | Extreme sport | Sports | 1.54× | ||
| 20 | Wine tasting | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.26× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Disc jockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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