A data profile of the people who buy, follow and care about Radio DeeJay in Italy — modelled from more than twelve digital signal sources. Radio DeeJay has an estimated audience of 3,611,337 people in Italy.
The average Radio DeeJay fan in Italy is 41.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Veneto.
Top brand affinities include A.S. Roma, TikTok, The Bold and the Beautiful, with strongest over-indexing on A.S. Roma (1.65× the country average).
Demographically, the Radio DeeJay audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Radio DeeJay fan in Italy is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for A.S. Roma.
The key figures that characterise the Radio DeeJay profile in Italy.
55.2% are female, 44.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.4 |
| Estimated audience size | 3,611,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Radio DeeJay audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.6% |
| Greece | 2.2% |
| United States | 1.0% |
Where the Radio DeeJay audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~500K | 1.76× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.59× | |
| 03 | Veneto | ~400K | 1.43× | |
| 04 | Lombardy | ~900K | 1.40× | |
| 05 | Emilia-Romagna | ~400K | 1.36× | |
| 06 | Marche | ~100K | 1.20× | |
| 07 | Tuscany | ~300K | 1.11× | |
| 08 | Liguria | ~100K | 1.10× | |
| 09 | Aosta Valley | ~10K | 1.07× | |
| 10 | Trentino-Alto Adige/Südtirol | ~70K | 1.00× | |
| 11 | Umbria | ~60K | 0.96× | |
| 12 | Puglia | ~200K | 0.94× | |
| 13 | Abruzzo | ~70K | 0.88× | |
| 14 | Lazio | ~400K | 0.80× | |
| 15 | Sardinia | ~70K | 0.67× | |
| 16 | Molise | ~10K | 0.65× | |
| 17 | Sicilia | ~200K | 0.63× | |
| 18 | Basilicata | ~20K | 0.56× | |
| 19 | Calabria | ~60K | 0.51× | |
| 20 | Campania | ~200K | 0.48× |
The strongest cross-interests of the Radio DeeJay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Streetwear Shop | Fashion & Accessoires | 4.50× | ||
| 02 | Tomorrowland | Music & Radio | 4.47× | ||
| 03 | Italian hip hop | Music & Radio | 3.10× | ||
| 04 | Bad Bunny | Music & Radio | 2.93× | ||
| 05 | Alternative hip hop | Music & Radio | 2.65× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 2.51× | ||
| 07 | YouTube Music | Internet & Social Media | 2.43× | ||
| 08 | The Bold and the Beautiful | Movies & TV | 2.34× | ||
| 09 | Australian Open | Sports | 2.28× | ||
| 10 | Michael Jackson | Music & Radio | 2.27× | ||
| 11 | Hard rock | Music & Radio | 2.18× | ||
| 12 | Platform game | Games | 2.11× | ||
| 13 | Pokémon | Games | 2.11× | ||
| 14 | Twitch | Games | 1.96× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 1.94× | ||
| 16 | Stranger Things | Movies & TV | 1.93× | ||
| 17 | Livemusic | Music & Radio | 1.69× | ||
| 18 | A.S. Roma | Sports | 1.65× | ||
| 19 | TikTok | Internet & Social Media | 1.60× | ||
| 20 | Real Madrid C.F. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| DIY Mentality | THRILL | 0.74× | |
| Individualism | JOY | 0.75× |
Radio DeeJay has an estimated audience of 3,611,337 people in Italy, concentrated in Lombardy and Piedmont.
55.2% of Radio DeeJay fans are female, 44.8% are male, with an average age of 41.4 years.
Radio DeeJay fans show strongest brand affinity for A.S. Roma (1.65×), TikTok (1.6×), and The Bold and the Beautiful (2.34×) over the country average.
Radio DeeJay fans in Italy are most concentrated in Lombardy (reach ~900K), Piedmont (reach ~500K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Radio DeeJay itself, the audience over-indexes on TikTok (1.6×), The Bold and the Beautiful (2.34×), Michael Jackson (2.27×), and Manicure & Pedicure (2.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Radio DeeJay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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