Rascasse Audience Intelligence

Platform game Audience in Italy

A data profile of the people who buy, follow and care about Platform game in Italy — modelled from more than twelve digital signal sources. Platform game has an estimated audience of 5,808,314 people in Italy.

The average Platform game fan in Italy is 41.0 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Wikipedia, Beat 'em up, WhatsApp, with strongest over-indexing on Wikipedia (3.02× the country average).

Demographically, the Platform game audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Platform game fan in Italy is more male, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Platform game profile in Italy.

Audience size
5.8M
in Italy
Gender
44.1%
55.9% male
Age
41.0
average years
Country rank
#1108
Topic in Italy
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Platform game fans

44.1% are female, 55.9% are male, average age 41.0.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Platform game audience in Italy
MetricValue
Female44.1%
Male55.9%
Average age41.0
Estimated audience size5,808,314
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Platform game audience in Italy
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Platform game audience comes from Italy.

Worldwide audience distribution share by country for Platform game
CountryShare
United States22.2%
Italy10.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Platform game audience in Italy is strongest.

Fig. 05

Top regions by affinity

Platform game fans by region: top regions in Italy
#RegionReachAffinity×
01Aosta Valley~20K1.30×
02Molise~30K1.18×
03Basilicata~60K1.07×
04Umbria~90K0.99×
05Friuli-Venezia Giulia~100K0.98×
06Abruzzo~100K0.97×
07Trentino-Alto Adige/Südtirol~100K0.96×
08Calabria~200K0.95×
09Marche~100K0.95×
10Sicilia~500K0.94×
11Sardinia~200K0.94×
12Liguria~200K0.94×
13Campania~600K0.92×
14Puglia~400K0.92×
15Tuscany~400K0.92×
16Piedmont~400K0.91×
17Veneto~400K0.90×
18Lombardy~900K0.88×
19Emilia-Romagna~400K0.88×
20Lazio~600K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Platform game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Platform game audience
#·InterestCategoryAffinity×
01RaymanGames18.82×
02Beat 'em upGames17.58×
03Crash BandicootGames15.26×
04Crash Bandicoot (video game)Games13.63×
05Amanda SeyfriedMovies & TV7.44×
06Gerard ButlerMovies & TV5.55×
07Top 14Sports5.15×
08Subway SurfersGames4.80×
09WikipediaInternet & Social Media3.02×
10SatireLiterature2.47×
11PokémonGames2.39×
12MediasetTechnology & Electronics2.14×
13TwitchGames2.14×
14corriere dello sportSports1.96×
15VolunteeringPolitics & Society1.90×
16ChampagneFood & Beverages1.88×
17WhatsAppInternet & Social Media1.76×
18Personal financeBusiness & Career1.60×
19Mobile gameGames1.57×
20Harry PotterMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Platform game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Platform game audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Early Adopter MentalityPOWER1.28×
Social Media UsageJOY1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Platform game audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Price SensitivityPREMIUM0.78×
Design AffinityPREMIUM0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Platform game have in Italy?

Platform game has an estimated audience of 5,808,314 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Platform game fans?

44.1% of Platform game fans are female, 55.9% are male, with an average age of 41.0 years.

03

Which brands do Platform game fans like most?

Platform game fans show strongest brand affinity for Wikipedia (3.02×), Beat 'em up (17.58×), and WhatsApp (1.76×) over the country average.

04

Where do Platform game fans live in Italy?

Platform game fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Platform game fans also like?

Beyond Platform game itself, the audience over-indexes on Beat 'em up (17.58×), WhatsApp (1.76×), Subway Surfers (4.8×), and Personal finance (1.6×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Platform game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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