Mobile game Audience in Italy
Mobile game has an estimated audience of 11,273,963 people in Italy. 49.4% are female, 50.6% are male, average age 42.7. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Twitch, Gaming computer, Gaming, League of Legends, Fortnite.
The average Mobile game fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Twitch, Gaming computer, Gaming, with strongest over-indexing on Twitch (6.11× the country average). Demographically, the Mobile game audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 42.7 |
| Estimated audience size | 11,273,963 |
Audience persona
The typical Mobile game fan in Italy is balanced, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,285,593 | 1.15× |
| Campania | 1,552,747 | 1.23× |
| Lazio | 1,325,339 | 0.96× |
| Sicilia | 1,006,534 | 1.03× |
| Veneto | 870,242 | 0.98× |
| Emilia-Romagna | 774,289 | 0.84× |
| Puglia | 764,390 | 0.98× |
| Piedmont | 724,158 | 0.87× |
| Tuscany | 634,094 | 0.85× |
| Calabria | 290,684 | 0.84× |
| Sardinia | 228,902 | 0.72× |
| Liguria | 212,751 | 0.67× |
| Marche | 210,499 | 0.75× |
| Abruzzo | 186,747 | 0.75× |
| Friuli-Venezia Giulia | 168,819 | 0.79× |
| Trentino-Alto Adige/Südtirol | 167,587 | 0.79× |
| Basilicata | 155,820 | 1.51× |
| Umbria | 151,759 | 0.83× |
| Molise | 131,013 | 2.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 6.11× | Games |
| Gaming computer | 6.83× | Technology & Electronics |
| Gaming | 8.15× | Games |
| League of Legends | 7.68× | Games |
| Fortnite | 6.37× | Games |
| Personal digital assistant | 10.19× | Technology & Electronics |
| Mobile operating system | 15.32× | Technology & Electronics |
| TikTok | 2.58× | Internet & Social Media |
| Epic Games | 6.85× | Games |
| Strategy games | 5.35× | Games |
| Gamer | 4.04× | Games |
| Electronic sports | 7.04× | Sports |
| Call of Duty | 7.7× | Games |
| PC game | 4.93× | Games |
| Mobile device | 2.64× | Technology & Electronics |
| FIFA World Cup | 1.79× | Sports |
| Call of Duty: Modern Warfare 3 | 11.81× | Games |
| Video games | 1.84× | Games |
| Anime and manga fandom | 3.87× | Literature |
| The Last of Us | 5.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Indulgence | JOY | 1.55 |
| Travelling | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.21 |
| Social Media Usage | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in Italy
- Video games (22,834,026)
- First-person shooter games (10,939,592)
- Online games (8,873,309)
- Puzzle video games (6,288,537)
- Platform game (5,808,314)
Frequently asked questions
How many fans does Mobile game have in Italy?
Mobile game has an estimated audience of 11,273,963 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Mobile game fans?
49.4% of Mobile game fans are female, 50.6% are male, with an average age of 42.7 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Twitch (6.11×), Gaming computer (6.83×), and Gaming (8.15×) over the country average.
Where do Mobile game fans live in Italy?
Mobile game fans in Italy are most concentrated in Lombardy (reach 2,285,593), Campania (reach 1,552,747), and Lazio (reach 1,325,339). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Gaming computer (6.83×), Gaming (8.15×), League of Legends (7.68×), and Fortnite (6.37×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.