A data profile of the people who buy, follow and care about Mobile game in Italy — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 11,273,963 people in Italy.
The average Mobile game fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Twitch, Gaming computer, Gaming, with strongest over-indexing on Twitch (6.11× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Mobile game fan in Italy is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Mobile game profile in Italy.
49.4% are female, 50.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 42.7 |
| Estimated audience size | 11,273,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Mobile game audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~60K | 1.16× | |
| 02 | Lombardy | ~2M | 1.12× | |
| 03 | Campania | ~1.5M | 1.11× | |
| 04 | Basilicata | ~100K | 1.06× | |
| 05 | Sicilia | ~1M | 1.01× | |
| 06 | Veneto | ~900K | 0.99× | |
| 07 | Puglia | ~800K | 0.99× | |
| 08 | Lazio | ~1.5M | 0.98× | |
| 09 | Umbria | ~200K | 0.98× | |
| 10 | Calabria | ~300K | 0.97× | |
| 11 | Abruzzo | ~200K | 0.97× | |
| 12 | Trentino-Alto Adige/Südtirol | ~200K | 0.97× | |
| 13 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 14 | Marche | ~300K | 0.96× | |
| 15 | Piedmont | ~800K | 0.95× | |
| 16 | Tuscany | ~700K | 0.95× | |
| 17 | Sardinia | ~300K | 0.95× | |
| 18 | Liguria | ~300K | 0.95× | |
| 19 | Emilia-Romagna | ~900K | 0.93× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile operating system | Technology & Electronics | 15.32× | ||
| 02 | Call of Duty: Modern Warfare 3 | Games | 11.81× | ||
| 03 | Personal digital assistant | Technology & Electronics | 10.19× | ||
| 04 | Gaming | Games | 8.15× | ||
| 05 | Assassin's Creed | Games | 8.08× | ||
| 06 | Call of Duty | Games | 7.70× | ||
| 07 | League of Legends | Games | 7.68× | ||
| 08 | Electronic sports | Sports | 7.04× | ||
| 09 | Epic Games | Games | 6.85× | ||
| 10 | Gaming computer | Technology & Electronics | 6.83× | ||
| 11 | Fortnite | Games | 6.37× | ||
| 12 | Twitch | Games | 6.11× | ||
| 13 | Strategy games | Games | 5.35× | ||
| 14 | PC game | Games | 4.93× | ||
| 15 | Gamer | Games | 4.04× | ||
| 16 | Anime and manga fandom | Literature | 3.87× | ||
| 17 | Mobile device | Technology & Electronics | 2.64× | ||
| 18 | TikTok | Internet & Social Media | 2.58× | ||
| 19 | Video games | Games | 1.84× | ||
| 20 | FIFA World Cup | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.22× | |
| Price Sensitivity | PREMIUM | 1.91× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Spirituality | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.71× |
Mobile game has an estimated audience of 11,273,963 people in Italy, concentrated in Lombardy and Campania.
49.4% of Mobile game fans are female, 50.6% are male, with an average age of 42.7 years.
Mobile game fans show strongest brand affinity for Twitch (6.11×), Gaming computer (6.83×), and Gaming (8.15×) over the country average.
Mobile game fans in Italy are most concentrated in Lombardy (reach ~2M), Campania (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on Gaming computer (6.83×), Gaming (8.15×), League of Legends (7.68×), and Fortnite (6.37×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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