A data profile of the people who buy, follow and care about Mobile device in Italy — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 12,222,202 people in Italy.
Mobile device has an estimated audience of 12,222,202 people in Italy. 51.3% are female, 48.7% are male, average age 44.3. Top brand affinities: Wikipedia, Mobile game, Personal finance, WhatsApp, TikTok.
Top brand affinities include Wikipedia, Mobile game, Personal finance, with strongest over-indexing on Wikipedia (3.88× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Mobile device fan in Italy is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Mobile device profile in Italy.
51.3% are female, 48.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 44.3 |
| Estimated audience size | 12,222,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Mobile device audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.88× | ||
| 02 | Homeschooling | Politics & Society | 3.68× | ||
| 03 | Apple Watch | Technology & Electronics | 3.21× | ||
| 04 | Smart device | Technology & Electronics | 3.15× | ||
| 05 | Mobile game | Games | 2.64× | ||
| 06 | Mobile payment | Business & Career | 2.50× | ||
| 07 | Satire | Literature | 2.49× | ||
| 08 | Computer hardware | Technology & Electronics | 2.27× | ||
| 09 | Mediaset | Technology & Electronics | 1.94× | ||
| 10 | Innovation | Business & Career | 1.85× | ||
| 11 | Volunteering | Politics & Society | 1.81× | ||
| 12 | TikTok | Internet & Social Media | 1.80× | ||
| 13 | Deal of the day | Shopping | 1.64× | ||
| 14 | Champagne | Food & Beverages | 1.64× | ||
| 15 | Personal finance | Business & Career | 1.59× | ||
| 16 | Game consoles | Technology & Electronics | 1.59× | ||
| 17 | Online games | Games | 1.59× | ||
| 18 | Borsa Italiana | Business & Career | 1.55× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.