Rascasse Audience Intelligence

Mobile device Audience in Germany

A data profile of the people who buy, follow and care about Mobile device in Germany — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 9,518,614 people in Germany.

#220among Topic in Germany#23in Technology & Electronics

The average Mobile device fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Google Maps, with strongest over-indexing on Google Drive (12.76× the country average).

Demographically, the Mobile device audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile device fan in Germany is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile device profile in Germany.

Audience size
9.5M
in Germany
Gender
48.0%♀
52.0% male
Age
42.0
average years
Country rank
#361
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile device fans

48.0% are female, 52.0% are male, average age 42.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Mobile device audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age42.0
Estimated audience size9,518,614
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Mobile device audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Mobile device audience comes from Germany.

Worldwide audience distribution share by country for Mobile device
CountryShare
United States17.5%
India6.9%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile device audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile device fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M1.30×
02Hessen~900K1.19×
03Bremen~90K1.15×
04Baden-Württemberg~1.5M1.13×
05Hamburg~200K1.07×
06Saarland~100K1.07×
07Nordrhein-Westfalen~2M1.02×
08Niedersachsen~900K0.96×
09Rheinland-Pfalz~500K0.95×
10Berlin~400K0.95×
11Mecklenburg-Vorpommern~200K0.95×
12Sachsen-Anhalt~200K0.94×
13Thüringen~200K0.94×
14Schleswig-Holstein~300K0.91×
15Brandenburg~300K0.91×
16Sachsen~400K0.85×
Fig. 06

Affinity by region

Affinity by region — Mobile device, Germany
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile device audience
#·InterestCategoryAffinity×
01PhotocopierBusiness & Career13.33×
02WebExTechnology & Electronics13.17×
03Google DriveTechnology & Electronics12.76×
04Office 365Technology & Electronics12.33×
05Advanced Micro DevicesTechnology & Electronics8.73×
06Google ChromeInternet & Social Media5.37×
07Instant GamingGames5.10×
08HeadphonesTechnology & Electronics4.70×
09Smart deviceTechnology & Electronics4.18×
10Desktop computersTechnology & Electronics3.45×
11PillowHome & Garden3.42×
12Google MapsInternet & Social Media3.17×
13Mobile gameGames2.18×
14VacationsTravel & Leisure1.99×
15NatureHome & Garden1.97×
16FamilyKids & Family1.87×
17Mobile appTechnology & Electronics1.66×
18Mobile phonesTechnology & Electronics1.64×
19TagesschauMovies & TV1.60×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile device audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
Need for SecurityCONSERVATISM1.46×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile device audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile device have in Germany?

Mobile device has an estimated audience of 9,518,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile device fans?

48.0% of Mobile device fans are female, 52.0% are male, with an average age of 42.0 years.

03

Which brands do Mobile device fans like most?

Mobile device fans show strongest brand affinity for Google Drive (12.76×), Office 365 (12.33×), and Google Maps (3.17×) over the country average.

04

Where do Mobile device fans live in Germany?

Mobile device fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile device fans also like?

Beyond Mobile device itself, the audience over-indexes on Office 365 (12.33×), Google Maps (3.17×), Photocopier (13.33×), and WebEx (13.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Mobile device audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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