Mobile device Audience in Germany
Mobile device has an estimated audience of 9,518,614 people in Germany. 48.0% are female, 52.0% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Headphones, Tagesschau, Photocopier.
The average Mobile device fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Headphones, with strongest over-indexing on Google Drive (12.89× the country average). Demographically, the Mobile device audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.0 |
| Estimated audience size | 9,518,614 |
Audience persona
The typical Mobile device fan in Germany is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,258,840 | 1.08× |
| Bayern | 2,128,975 | 1.39× |
| Baden-Württemberg | 1,602,105 | 1.23× |
| Hessen | 958,196 | 1.32× |
| Niedersachsen | 893,103 | 0.97× |
| Rheinland-Pfalz | 439,589 | 0.92× |
| Berlin | 425,714 | 1× |
| Sachsen | 321,525 | 0.69× |
| Schleswig-Holstein | 278,276 | 0.81× |
| Hamburg | 265,699 | 1.24× |
| Brandenburg | 209,845 | 0.71× |
| Sachsen-Anhalt | 179,794 | 0.73× |
| Thüringen | 171,414 | 0.71× |
| Mecklenburg-Vorpommern | 122,990 | 0.68× |
| Saarland | 122,264 | 1.05× |
| Bremen | 119,983 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 12.89× | Technology & Electronics |
| Office 365 | 12.78× | Technology & Electronics |
| Headphones | 9.16× | Technology & Electronics |
| Tagesschau | 2.6× | Movies & TV |
| Photocopier | 14.99× | Business & Career |
| Transfermarkt | 3.12× | Sports |
| Satire | 4.77× | Literature |
| WebEx | 13.72× | Technology & Electronics |
| ICloud | 5.13× | Technology & Electronics |
| Google Maps | 2.56× | Internet & Social Media |
| Casino | 5.74× | Games |
| Pillow | 4.36× | Home & Garden |
| Fachhochschule | 6.54× | Business & Career |
| Kurdistan | 8.03× | Travel & Leisure |
| Pets | 1.53× | Pets & Animals |
| Advanced Micro Devices | 7.36× | Technology & Electronics |
| Smart device | 4× | Technology & Electronics |
| German television comedy | 4.38× | Movies & TV |
| Family | 1.52× | Kids & Family |
| Desktop computers | 3.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.21 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile device have in Germany?
Mobile device has an estimated audience of 9,518,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile device fans?
48.0% of Mobile device fans are female, 52.0% are male, with an average age of 42.0 years.
Which brands do Mobile device fans like most?
Mobile device fans show strongest brand affinity for Google Drive (12.89×), Office 365 (12.78×), and Headphones (9.16×) over the country average.
Where do Mobile device fans live in Germany?
Mobile device fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,258,840), Bayern (reach 2,128,975), and Baden-Württemberg (reach 1,602,105). These three regions account for the largest share of the active audience.
What other brands do Mobile device fans also like?
Beyond Mobile device itself, the audience over-indexes on Office 365 (12.78×), Headphones (9.16×), Tagesschau (2.6×), and Photocopier (14.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.