Google Chrome Audience in Germany
Google Chrome has an estimated audience of 1,931,746 people in Germany. 39.9% are female, 60.1% are male, average age 40.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Google Maps, TikTok, Wireless, Refurbed, Mobile device.
The average Google Chrome fan in Germany is 40.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Google Maps, TikTok, Wireless, with strongest over-indexing on Google Maps (5.81× the country average). Demographically, the Google Chrome audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Browser
Demographics of Google Chrome fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 40.8 |
| Estimated audience size | 1,931,746 |
Audience persona
The typical Google Chrome fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 341,372 | 1.1× |
| Baden-Württemberg | 303,246 | 1.15× |
| Nordrhein-Westfalen | 301,362 | 0.71× |
| Niedersachsen | 213,464 | 1.14× |
| Hessen | 180,712 | 1.23× |
| Berlin | 105,561 | 1.22× |
| Rheinland-Pfalz | 99,005 | 1.02× |
| Sachsen | 82,964 | 0.88× |
| Schleswig-Holstein | 73,477 | 1.06× |
| Brandenburg | 56,458 | 0.94× |
| Thüringen | 45,218 | 0.92× |
| Sachsen-Anhalt | 44,127 | 0.88× |
| Hamburg | 42,545 | 0.97× |
| Mecklenburg-Vorpommern | 33,578 | 0.91× |
| Saarland | 24,586 | 1.04× |
| Bremen | 13,674 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.81× | Internet & Social Media |
| TikTok | 4.01× | Internet & Social Media |
| Wireless | 7.9× | Technology & Electronics |
| Refurbed | 6.77× | Technology & Electronics |
| Mobile device | 5.37× | Technology & Electronics |
| Google Drive | 6.95× | Technology & Electronics |
| Xiaomi | 7.3× | Technology & Electronics |
| Jack White | 9.63× | Movies & TV |
| X | 3.65× | Internet & Social Media |
| Office 365 | 7.28× | Technology & Electronics |
| Android (operating system) | 3.62× | Technology & Electronics |
| Smartphones | 3.02× | Technology & Electronics |
| Indeed.com | 4.35× | Business & Career |
| Apple Store | 8.8× | Shopping |
| Strategy games | 6.23× | Games |
| EBay | 2.85× | Shopping |
| Apple | 3.03× | Technology & Electronics |
| Electronics | 3.42× | Technology & Electronics |
| Mobile game | 3.74× | Games |
| App Store (iOS) | 7.14× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| Japan | 9.5% |
| Brazil | 7.6% |
See Google Chrome audiences in other countries
More Browser audiences in Germany
- Firefox (2,169,093)
- Opera (web browser) (1,282,196)
- Mozilla (184,489)
- Internet Explorer (102,221)
- Opera Mini (20,679)
Frequently asked questions
How many fans does Google Chrome have in Germany?
Google Chrome has an estimated audience of 1,931,746 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Google Chrome fans?
39.9% of Google Chrome fans are female, 60.1% are male, with an average age of 40.8 years.
Which brands do Google Chrome fans like most?
Google Chrome fans show strongest brand affinity for Google Maps (5.81×), TikTok (4.01×), and Wireless (7.9×) over the country average.
Where do Google Chrome fans live in Germany?
Google Chrome fans in Germany are most concentrated in Bayern (reach 341,372), Baden-Württemberg (reach 303,246), and Nordrhein-Westfalen (reach 301,362). These three regions account for the largest share of the active audience.
What other brands do Google Chrome fans also like?
Beyond Google Chrome itself, the audience over-indexes on TikTok (4.01×), Wireless (7.9×), Refurbed (6.77×), and Mobile device (5.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Chrome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.