Wireless Audience in Germany
Wireless has an estimated audience of 5,321,085 people in Germany. 45.6% are female, 54.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Stradivarius, Škoda Kodiaq, Snow White (Fables), Home Delivery.
The average Wireless fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Stradivarius, Škoda Kodiaq, with strongest over-indexing on CAC 40 (2.62× the country average). Demographically, the Wireless audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Wireless fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 42.3 |
| Estimated audience size | 5,321,085 |
Audience persona
The typical Wireless fan in Germany is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,014,961 | 0.87× |
| Bayern | 752,547 | 0.88× |
| Baden-Württemberg | 658,788 | 0.91× |
| Niedersachsen | 491,999 | 0.95× |
| Hessen | 446,279 | 1.1× |
| Sachsen | 323,223 | 1.24× |
| Berlin | 284,509 | 1.2× |
| Rheinland-Pfalz | 250,148 | 0.94× |
| Thüringen | 172,563 | 1.27× |
| Schleswig-Holstein | 168,736 | 0.88× |
| Brandenburg | 168,087 | 1.02× |
| Sachsen-Anhalt | 164,152 | 1.19× |
| Hamburg | 101,230 | 0.84× |
| Mecklenburg-Vorpommern | 93,799 | 0.92× |
| Saarland | 53,713 | 0.82× |
| Bremen | 43,855 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.62× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Snow White (Fables) | 1.75× | Literature |
| Home Delivery | 1.97× | Food & Beverages |
| Eden Lake | 3.29× | Movies & TV |
| KLIX (AM) | 1.59× | Music & Radio |
| Golem | 1.67× | Technology & Electronics |
| Corfu (regional unit) | 1.64× | Travel & Leisure |
| Video izle | 1.68× | |
| IOL | 5.73× | Pets & Animals |
| Keeper (password manager) | 2.14× | Technology & Electronics |
| Coworking | 1.91× | Business & Career |
| Theocracy | 4.35× | Music & Radio |
| Glashütte | 1.75× | Travel & Leisure |
| Esra Erol | 2.21× | Movies & TV |
| Whist | 2.03× | Games |
| The Equalizer | 1.88× | Movies & TV |
| Throne of Glass | 2.09× | Literature |
| Volvo V60 | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.2 |
| Patriotism | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
See Wireless audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wireless have in Germany?
Wireless has an estimated audience of 5,321,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wireless fans?
45.6% of Wireless fans are female, 54.4% are male, with an average age of 42.3 years.
Which brands do Wireless fans like most?
Wireless fans show strongest brand affinity for CAC 40 (2.62×), Stradivarius (1.97×), and Škoda Kodiaq (1.99×) over the country average.
Where do Wireless fans live in Germany?
Wireless fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,014,961), Bayern (reach 752,547), and Baden-Württemberg (reach 658,788). These three regions account for the largest share of the active audience.
What other brands do Wireless fans also like?
Beyond Wireless itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.99×), Snow White (Fables) (1.75×), and Home Delivery (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.