A data profile of the people who buy, follow and care about Wireless in United Kingdom — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 5,441,303 people in United Kingdom.
The average Wireless fan in United Kingdom is 44.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Google Maps, Wikipedia, Headphones, with strongest over-indexing on Google Maps (3.86× the country average).
Demographically, the Wireless audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wireless fan in United Kingdom is more male, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Wireless profile in United Kingdom.
41.9% are female, 58.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.8 |
| Estimated audience size | 5,441,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Wireless audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Wireless audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 2.15× | |
| 02 | West Midlands | ~300K | 1.35× | |
| 03 | Yorkshire and the Humber | ~600K | 1.32× | |
| 04 | East of England | ~500K | 1.09× | |
| 05 | South East | ~700K | 1.02× | |
| 06 | North East | ~200K | 0.98× | |
| 07 | East Midlands | ~300K | 0.87× | |
| 08 | Wales | ~300K | 0.86× | |
| 09 | South West | ~400K | 0.83× | |
| 10 | North West | ~400K | 0.66× | |
| 11 | Northern Ireland | ~100K | 0.64× | |
| 12 | Scotland | ~300K | 0.54× |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noise-cancelling headphones | Technology & Electronics | 5.96× | ||
| 02 | Google Chrome | Internet & Social Media | 4.81× | ||
| 03 | Fiberglass | Technology & Electronics | 4.10× | ||
| 04 | Google Maps | Internet & Social Media | 3.86× | ||
| 05 | Headphones | Technology & Electronics | 3.63× | ||
| 06 | Rechargeable battery | Home & Garden | 3.60× | ||
| 07 | Home cinema | Technology & Electronics | 3.28× | ||
| 08 | Desktop computers | Technology & Electronics | 2.67× | ||
| 09 | Wikipedia | Internet & Social Media | 2.57× | ||
| 10 | Google Drive | Technology & Electronics | 2.32× | ||
| 11 | Esso | Cars & Mobility | 2.29× | ||
| 12 | Risk management | Business & Career | 2.19× | ||
| 13 | Apple Watch | Technology & Electronics | 2.12× | ||
| 14 | Betfair | Games | 2.05× | ||
| 15 | Office 365 | Technology & Electronics | 1.85× | ||
| 16 | Innovation | Business & Career | 1.73× | ||
| 17 | Refrigerator | Home & Garden | 1.71× | ||
| 18 | Local news | News | 1.64× | ||
| 19 | Uniqlo | Shopping | 1.63× | ||
| 20 | William Hill (bookmaker) | Games | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.75× |
Wireless has an estimated audience of 5,441,303 people in United Kingdom, concentrated in England and South East.
41.9% of Wireless fans are female, 58.1% are male, with an average age of 44.8 years.
Wireless fans show strongest brand affinity for Google Maps (3.86×), Wikipedia (2.57×), and Headphones (3.63×) over the country average.
Wireless fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Wireless itself, the audience over-indexes on Wikipedia (2.57×), Headphones (3.63×), Google Drive (2.32×), and Esso (2.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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