A data profile of the people who buy, follow and care about Wireless in Spain — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 3,468,534 people in Spain.
Wireless has an estimated audience of 3,468,534 people in Spain. 43.7% are female, 56.3% are male, average age 46.4. Top brand affinities: Headphones, WhatsApp, Iberia (airline), IBEX 35, EBay.
Top brand affinities include Headphones, WhatsApp, Iberia (airline), with strongest over-indexing on Headphones (6.71× the country average).
Demographically, the Wireless audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Wireless fan in Spain is more male, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Headphones.
The key figures that characterise the Wireless profile in Spain.
43.7% are female, 56.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 46.4 |
| Estimated audience size | 3,468,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Wireless audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headphones | Technology & Electronics | 6.71× | ||
| 02 | Wearable technology | Technology & Electronics | 4.34× | ||
| 03 | Betfair | Games | 3.59× | ||
| 04 | Virtual reality | Technology & Electronics | 3.15× | ||
| 05 | Steam | Games | 2.94× | ||
| 06 | EBay | Shopping | 2.43× | ||
| 07 | Sustainable energy | Home & Garden | 2.41× | ||
| 08 | Refrigerator | Home & Garden | 2.25× | ||
| 09 | Solar energy | Home & Garden | 2.09× | ||
| 10 | Innovation | Business & Career | 2.08× | ||
| 11 | Livemusic | Music & Radio | 2.00× | ||
| 12 | IBEX 35 | Business & Career | 1.92× | ||
| 13 | Internet & Social Media | 1.82× | |||
| 14 | Bankinter | Business & Career | 1.69× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.66× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.57× | ||
| 17 | Energy | Home & Garden | 1.55× | ||
| 18 | Caixabank | Business & Career | 1.54× | ||
| 19 | Banco Sabadell | Business & Career | 1.54× | ||
| 20 | Movistar | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Patriotism | CONSERVATISM | 1.72× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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