A data profile of the people who buy, follow and care about Solar energy in Spain — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 4,210,899 people in Spain.
The average Solar energy fan in Spain is 46.5 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Solar power, Automotive design, Photovoltaics, with strongest over-indexing on Solar power (18× the country average).
Demographically, the Solar energy audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Solar energy fan in Spain is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Solar power.
The key figures that characterise the Solar energy profile in Spain.
41.3% are female, 58.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 46.5 |
| Estimated audience size | 4,210,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Solar energy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.67× | |
| 02 | Galicia | ~300K | 1.49× | |
| 03 | Principality of Asturias | ~100K | 1.32× | |
| 04 | Andalusia | ~1M | 1.19× | |
| 05 | Comunidad Valenciana | ~500K | 1.11× | |
| 06 | Castile and León | ~200K | 1.10× | |
| 07 | Castilla-La Mancha | ~200K | 1.02× | |
| 08 | Navarre | ~50K | 1.00× | |
| 09 | Region of Murcia | ~100K | 0.99× | |
| 10 | La Rioja | ~30K | 0.98× | |
| 11 | Cantabria | ~50K | 0.94× | |
| 12 | Extremadura | ~80K | 0.92× | |
| 13 | Balearic Islands | ~100K | 0.90× | |
| 14 | Aragon | ~100K | 0.90× | |
| 15 | Catalonia | ~600K | 0.83× | |
| 16 | Basque Autonomous Country | ~100K | 0.82× | |
| 17 | Canary Islands | ~200K | 0.80× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 18.00× | ||
| 02 | Photovoltaics | Home & Garden | 13.15× | ||
| 03 | Alternative energy | Home & Garden | 12.38× | ||
| 04 | Solar cell | Home & Garden | 12.13× | ||
| 05 | Controlled-access highway | Travel & Leisure | 10.86× | ||
| 06 | Diesel fuel | Cars & Mobility | 10.66× | ||
| 07 | Automotive design | Business & Career | 10.47× | ||
| 08 | Solar panel | Home & Garden | 9.60× | ||
| 09 | Traffic | Cars & Mobility | 9.55× | ||
| 10 | Oscaro | Cars & Mobility | 8.78× | ||
| 11 | Sustainable energy | Home & Garden | 7.40× | ||
| 12 | Iberdrola | Home & Garden | 6.41× | ||
| 13 | Electric car | Cars & Mobility | 6.08× | ||
| 14 | Used car | Cars & Mobility | 6.01× | ||
| 15 | Tire | Cars & Mobility | 5.54× | ||
| 16 | Renewable energy | Business & Career | 5.42× | ||
| 17 | Road | Travel & Leisure | 5.19× | ||
| 18 | Coches.net | Cars & Mobility | 4.86× | ||
| 19 | Loterías y Apuestas del Estado | Games | 3.84× | ||
| 20 | BBVA | Business & Career | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.13× | |
| Need for Security | CONSERVATISM | 2.60× | |
| Sustainability | BALANCE | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Extroversion | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.87× |
Solar energy has an estimated audience of 4,210,899 people in Spain, concentrated in Community of Madrid and Andalusia.
41.3% of Solar energy fans are female, 58.7% are male, with an average age of 46.5 years.
Solar energy fans show strongest brand affinity for Solar power (18×), Automotive design (10.47×), and Photovoltaics (13.15×) over the country average.
Solar energy fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~1M), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Automotive design (10.47×), Photovoltaics (13.15×), Coches.net (4.86×), and Iberdrola (6.41×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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