A data profile of the people who buy, follow and care about Solar energy in France — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 3,540,477 people in France.
The average Solar energy fan in France is 43.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Oscaro, Automotive design, La Centrale, with strongest over-indexing on Oscaro (5.16× the country average).
Demographically, the Solar energy audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Solar energy fan in France is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Oscaro.
The key figures that characterise the Solar energy profile in France.
37.6% are female, 62.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 43.8 |
| Estimated audience size | 3,540,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Solar energy audience comes from France.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~400K | 1.29× | |
| 02 | Île-de-France | ~800K | 1.22× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.12× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.10× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.06× | |
| 06 | Corsica | ~20K | 1.06× | |
| 07 | Grand Est | ~300K | 0.98× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 09 | Centre-Val de Loire | ~100K | 0.93× | |
| 10 | Hauts-de-France | ~300K | 0.91× | |
| 11 | Pays de la Loire | ~200K | 0.91× | |
| 12 | Normandy | ~200K | 0.91× | |
| 13 | Brittany | ~200K | 0.89× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 9.84× | ||
| 02 | Private transport | Cars & Mobility | 7.85× | ||
| 03 | Solar panel | Home & Garden | 7.67× | ||
| 04 | Traffic congestion | Cars & Mobility | 7.62× | ||
| 05 | Automotive design | Business & Career | 7.61× | ||
| 06 | Photovoltaics | Home & Garden | 7.43× | ||
| 07 | Controlled-access highway | Travel & Leisure | 7.09× | ||
| 08 | Diesel fuel | Cars & Mobility | 7.04× | ||
| 09 | Air pollution | Health | 6.61× | ||
| 10 | Gasoline | Cars & Mobility | 6.59× | ||
| 11 | Traffic | Cars & Mobility | 5.74× | ||
| 12 | Electric car | Cars & Mobility | 5.39× | ||
| 13 | Oscaro | Cars & Mobility | 5.16× | ||
| 14 | Tire | Cars & Mobility | 4.77× | ||
| 15 | Used car | Cars & Mobility | 4.38× | ||
| 16 | Renewable energy | Business & Career | 4.31× | ||
| 17 | La Centrale | Cars & Mobility | 3.55× | ||
| 18 | Google Maps | Internet & Social Media | 3.41× | ||
| 19 | Engie | Home & Garden | 2.61× | ||
| 20 | Brico Dépôt | Shopping | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.11× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Extroversion | THRILL | 0.63× | |
| Sustainability | BALANCE | 0.64× |
Solar energy has an estimated audience of 3,540,477 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
37.6% of Solar energy fans are female, 62.4% are male, with an average age of 43.8 years.
Solar energy fans show strongest brand affinity for Oscaro (5.16×), Automotive design (7.61×), and La Centrale (3.55×) over the country average.
Solar energy fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Automotive design (7.61×), La Centrale (3.55×), Solar power (9.84×), and Electric car (5.39×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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