A data profile of the people who buy, follow and care about Brico Dépôt in France — modelled from more than twelve digital signal sources. Brico Dépôt has an estimated audience of 13,393,390 people in France.
The average Brico Dépôt fan in France is 45.4 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Grand Est.
Top brand affinities include Mr. Bricolage, Castorama, Engie, with strongest over-indexing on Mr. Bricolage (5.08× the country average).
Demographically, the Brico Dépôt audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brico Dépôt fan in France is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Mr. Bricolage.
The key figures that characterise the Brico Dépôt profile in France.
58.1% are female, 41.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.4 |
| Estimated audience size | 13,393,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Brico Dépôt audience comes from France.
| Country | Share |
|---|---|
| France | 55.5% |
| Spain | 23.2% |
| Romania | 8.4% |
Where the Brico Dépôt audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2M | 1.64× | |
| 02 | Centre-Val de Loire | ~800K | 1.53× | |
| 03 | Grand Est | ~1.5M | 1.28× | |
| 04 | Bourgogne-Franche-Comté | ~600K | 1.19× | |
| 05 | Occitanie | ~1.5M | 1.12× | |
| 06 | Normandy | ~700K | 1.05× | |
| 07 | Nouvelle-Aquitaine | ~1M | 1.04× | |
| 08 | Pays de la Loire | ~800K | 1.02× | |
| 09 | Auvergne-Rhône-Alpes | ~1.5M | 0.85× | |
| 10 | Brittany | ~600K | 0.85× | |
| 11 | Île-de-France | ~1.5M | 0.67× | |
| 12 | Provence-Alpes-Côte d'Azur | ~700K | 0.67× | |
| 13 | Corsica | ~9K | 0.13× |
The strongest cross-interests of the Brico Dépôt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DIY Projects | Home & Garden | 5.10× | ||
| 02 | Mr. Bricolage | Shopping | 5.08× | ||
| 03 | Sustainable energy | Home & Garden | 4.89× | ||
| 04 | Photovoltaics | Home & Garden | 4.79× | ||
| 05 | Solar panel | Home & Garden | 4.65× | ||
| 06 | Lapeyre | Home & Garden | 3.62× | ||
| 07 | Renewable energy | Business & Career | 3.22× | ||
| 08 | Bricomarché | Home & Garden | 3.02× | ||
| 09 | Castorama | Shopping | 2.89× | ||
| 10 | Maisons du Monde | Home & Garden | 2.81× | ||
| 11 | Leroy Merlin | Shopping | 2.46× | ||
| 12 | Engie | Home & Garden | 2.25× | ||
| 13 | King Jouet | Shopping | 2.18× | ||
| 14 | Renovation | Home & Garden | 2.15× | ||
| 15 | Home improvement | Home & Garden | 2.00× | ||
| 16 | Conforama | Home & Garden | 1.84× | ||
| 17 | IKEA | Home & Garden | 1.74× | ||
| 18 | Lidl | Shopping | 1.67× | ||
| 19 | Furniture | Home & Garden | 1.60× | ||
| 20 | Garden | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.81× | |
| Sustainability | BALANCE | 1.66× | |
| Design Affinity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Career Orientation | POWER | 0.81× |
Brico Dépôt's target market in France covers an estimated 13,393,390 people, concentrated in Hauts-de-France and Île-de-France.
58.1% of the Brico Dépôt audience are female, 41.9% are male, with an average age of 45.4 years.
Brico Dépôt fans show strongest brand affinity for Mr. Bricolage (5.08×), Castorama (2.89×), and Engie (2.25×) over the country average.
Brico Dépôt fans in France are most concentrated in Hauts-de-France (reach ~2M), Île-de-France (reach ~1.5M), and Grand Est (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Brico Dépôt itself, the audience over-indexes on Castorama (2.89×), Engie (2.25×), Sustainable energy (4.89×), and Bricomarché (3.02×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brico Dépôt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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