Garden Audience in France
Garden has an estimated audience of 17,288,626 people in France. 58.3% are female, 41.7% are male, average age 45.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Vueling, Lidl, Kitchen garden, Google News, Crédit Mutuel.
The average Garden fan in France is 45.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Vueling, Lidl, Kitchen garden, with strongest over-indexing on Vueling (19.77× the country average). Demographically, the Garden audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 45.6 |
| Estimated audience size | 17,288,626 |
Audience persona
The typical Garden fan in France is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,142,455 | 1.02× |
| Auvergne-Rhône-Alpes | 1,665,120 | 0.82× |
| Nouvelle-Aquitaine | 1,641,400 | 1.08× |
| Brittany | 1,508,753 | 1.79× |
| Pays de la Loire | 1,458,975 | 1.52× |
| Hauts-de-France | 1,391,114 | 0.91× |
| Occitanie | 1,279,740 | 0.86× |
| Provence-Alpes-Côte d'Azur | 1,217,294 | 0.95× |
| Grand Est | 1,156,111 | 0.83× |
| Normandy | 921,075 | 1.09× |
| Centre-Val de Loire | 558,778 | 0.86× |
| Bourgogne-Franche-Comté | 511,695 | 0.73× |
| Corsica | 47,064 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 19.77× | Travel & Leisure |
| Lidl | 2.16× | Shopping |
| Kitchen garden | 5.2× | Home & Garden |
| Google News | 2.11× | News |
| Crédit Mutuel | 2.2× | Business & Career |
| Real property | 1.94× | Home & Garden |
| Happiness | 1.72× | Health |
| Home Appliances | 2.06× | Home & Garden |
| Conforama | 1.72× | Home & Garden |
| Spas | 1.68× | Beauty & Wellness |
| Recreation | 1.71× | Travel & Leisure |
| Free Mobile | 1.97× | Technology & Electronics |
| Carrefour | 1.56× | Shopping |
| RC Lens | 2.13× | Sports |
| Brico Dépôt | 1.5× | Shopping |
| Broadcasting of sports events | 4.31× | Movies & TV |
| Gardening | 1.7× | Home & Garden |
| Hairstyle | 1.7× | Beauty & Wellness |
| Kitchen | 1.63× | Home & Garden |
| Plumbing | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.32 |
| DIY Mentality | THRILL | 1.15 |
| Extroversion | THRILL | 1.11 |
| Design Affinity | PREMIUM | 1.02 |
| Creativity | OPEN | 0.97 |
| Family Orientation | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
See Garden audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Garden have in France?
Garden has an estimated audience of 17,288,626 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Garden fans?
58.3% of Garden fans are female, 41.7% are male, with an average age of 45.6 years.
Which brands do Garden fans like most?
Garden fans show strongest brand affinity for Vueling (19.77×), Lidl (2.16×), and Kitchen garden (5.2×) over the country average.
Where do Garden fans live in France?
Garden fans in France are most concentrated in Île-de-France (reach 3,142,455), Auvergne-Rhône-Alpes (reach 1,665,120), and Nouvelle-Aquitaine (reach 1,641,400). These three regions account for the largest share of the active audience.
What other brands do Garden fans also like?
Beyond Garden itself, the audience over-indexes on Lidl (2.16×), Kitchen garden (5.2×), Google News (2.11×), and Crédit Mutuel (2.2×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.