A data profile of the people who buy, follow and care about Interflora in France — modelled from more than twelve digital signal sources. Interflora has an estimated audience of 1,671,759 people in France.
The average Interflora fan in France is 47.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Superette, Patrick Bruel, Cache Cache, with strongest over-indexing on Superette (14.39× the country average).
Demographically, the Interflora audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Interflora fan in France is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Superette.
The key figures that characterise the Interflora profile in France.
78.7% are female, 21.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 47.6 |
| Estimated audience size | 1,671,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 45% |
of the worldwide Interflora audience comes from France.
| Country | Share |
|---|---|
| France | 24.6% |
| Germany | 16.7% |
| United Kingdom | 14.5% |
Where the Interflora audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~100K | 1.15× | |
| 02 | Île-de-France | ~300K | 1.14× | |
| 03 | Auvergne-Rhône-Alpes | ~200K | 1.14× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.12× | |
| 05 | Occitanie | ~200K | 1.12× | |
| 06 | Centre-Val de Loire | ~70K | 1.07× | |
| 07 | Bourgogne-Franche-Comté | ~60K | 0.96× | |
| 08 | Grand Est | ~100K | 0.95× | |
| 09 | Brittany | ~70K | 0.91× | |
| 10 | Pays de la Loire | ~80K | 0.90× | |
| 11 | Corsica | ~7K | 0.89× | |
| 12 | Normandy | ~70K | 0.86× | |
| 13 | Hauts-de-France | ~100K | 0.82× |
The strongest cross-interests of the Interflora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ottolenghi | Food & Beverages | 22.82× | ||
| 02 | Superette | Shopping | 14.39× | ||
| 03 | Cache Cache | Fashion & Accessoires | 5.63× | ||
| 04 | Garden centre | Home & Garden | 4.17× | ||
| 05 | King Jouet | Shopping | 3.67× | ||
| 06 | Florent Pagny | Music & Radio | 3.54× | ||
| 07 | Patrick Bruel | Music & Radio | 3.52× | ||
| 08 | Yves Rocher (company) | Beauty & Wellness | 3.49× | ||
| 09 | Volotea | Travel & Leisure | 2.99× | ||
| 10 | Bricomarché | Home & Garden | 2.88× | ||
| 11 | Flower | Home & Garden | 2.78× | ||
| 12 | Brigitte Bardot | Movies & TV | 2.75× | ||
| 13 | Celine Dion | Music & Radio | 2.71× | ||
| 14 | Google News | News | 2.52× | ||
| 15 | Norauto | Cars & Mobility | 2.51× | ||
| 16 | Oscaro | Cars & Mobility | 2.45× | ||
| 17 | Carrefour City | Shopping | 2.39× | ||
| 18 | Brico Dépôt | Shopping | 2.17× | ||
| 19 | Plant | Home & Garden | 2.13× | ||
| 20 | Garden | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.15× | |
| Creativity | OPEN | 1.63× | |
| Tradition | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.88× |
Interflora's target market in France covers an estimated 1,671,759 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
78.7% of the Interflora audience are female, 21.3% are male, with an average age of 47.6 years.
Interflora fans show strongest brand affinity for Superette (14.39×), Patrick Bruel (3.52×), and Cache Cache (5.63×) over the country average.
Interflora fans in France are most concentrated in Île-de-France (reach ~300K), Auvergne-Rhône-Alpes (reach ~200K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Interflora itself, the audience over-indexes on Patrick Bruel (3.52×), Cache Cache (5.63×), Flower (2.78×), and King Jouet (3.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Interflora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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