Flower Audience in France
Flower has an estimated audience of 11,925,683 people in France. 66.4% are female, 33.6% are male, average age 43.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Vegetable, Fruit, Plant, Supermarket, Ornamental plant.
The average Flower fan in France is 43.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Vegetable, Fruit, Plant, with strongest over-indexing on Vegetable (1.77× the country average). Demographically, the Flower audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.7 |
| Estimated audience size | 11,925,683 |
Audience persona
The typical Flower fan in France is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Vegetable.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,373,662 | 2.05× |
| Auvergne-Rhône-Alpes | 1,665,819 | 1.19× |
| Provence-Alpes-Côte d'Azur | 1,413,624 | 1.6× |
| Hauts-de-France | 1,072,815 | 1.02× |
| Occitanie | 1,049,085 | 1.02× |
| Nouvelle-Aquitaine | 937,061 | 0.89× |
| Grand Est | 911,412 | 0.94× |
| Pays de la Loire | 460,576 | 0.7× |
| Normandy | 433,662 | 0.75× |
| Brittany | 418,846 | 0.72× |
| Bourgogne-Franche-Comté | 372,159 | 0.77× |
| Centre-Val de Loire | 330,093 | 0.74× |
| Corsica | 36,719 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegetable | 1.77× | Food & Beverages |
| Fruit | 1.65× | Food & Beverages |
| Plant | 1.59× | Home & Garden |
| Supermarket | 1.51× | Shopping |
| Ornamental plant | 2.09× | Home & Garden |
| Hypermarket | 1.53× | Shopping |
| Zoo | 1.6× | Kids & Family |
| Chain store | 1.71× | Shopping |
| Carrefour Express | 1.57× | Shopping |
| Herb | 1.87× | Food & Beverages |
| vertbaudet | 1.55× | Fashion & Accessoires |
| Bricolage | 1.66× | Home & Garden |
| Landscape | 1.66× | Travel & Leisure |
| Sewing | 1.55× | Home & Garden |
| Brico | 1.5× | Home & Garden |
| Leaf | 1.89× | Home & Garden |
| Fairy | 1.56× | Kids & Family |
| Big-box store | 1.65× | Shopping |
| Florent Pagny | 1.51× | Music & Radio |
| Michel Sardou | 1.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8 |
| Mindfulness | BALANCE | 2.07 |
| Community Orientation | OPEN | 1.7 |
| Indulgence | JOY | 1.55 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Flower have in France?
Flower has an estimated audience of 11,925,683 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Flower fans?
66.4% of Flower fans are female, 33.6% are male, with an average age of 43.7 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Vegetable (1.77×), Fruit (1.65×), and Plant (1.59×) over the country average.
Where do Flower fans live in France?
Flower fans in France are most concentrated in Île-de-France (reach 4,373,662), Auvergne-Rhône-Alpes (reach 1,665,819), and Provence-Alpes-Côte d'Azur (reach 1,413,624). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on Fruit (1.65×), Plant (1.59×), Supermarket (1.51×), and Ornamental plant (2.09×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.