A data profile of the people who buy, follow and care about Flower in France — modelled from more than twelve digital signal sources. Flower has an estimated audience of 11,925,683 people in France.
The average Flower fan in France is 43.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Patrick Bruel, Vegetable, Fruit, with strongest over-indexing on Patrick Bruel (1.64× the country average).
Demographically, the Flower audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Flower fan in France is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Patrick Bruel.
The key figures that characterise the Flower profile in France.
66.4% are female, 33.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 43.7 |
| Estimated audience size | 11,925,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Flower audience comes from France.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4.5M | 2.04× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.58× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.18× | |
| 04 | Hauts-de-France | ~1M | 1.02× | |
| 05 | Occitanie | ~1M | 1.02× | |
| 06 | Grand Est | ~900K | 0.95× | |
| 07 | Nouvelle-Aquitaine | ~900K | 0.90× | |
| 08 | Bourgogne-Franche-Comté | ~400K | 0.80× | |
| 09 | Corsica | ~50K | 0.80× | |
| 10 | Normandy | ~400K | 0.77× | |
| 11 | Centre-Val de Loire | ~300K | 0.77× | |
| 12 | Brittany | ~400K | 0.74× | |
| 13 | Pays de la Loire | ~500K | 0.72× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ornamental plant | Home & Garden | 2.09× | ||
| 02 | Leaf | Home & Garden | 1.89× | ||
| 03 | Herb | Food & Beverages | 1.87× | ||
| 04 | Vegetable | Food & Beverages | 1.77× | ||
| 05 | Michel Sardou | Music & Radio | 1.76× | ||
| 06 | Chain store | Shopping | 1.71× | ||
| 07 | Bricolage | Home & Garden | 1.66× | ||
| 08 | Landscape | Travel & Leisure | 1.66× | ||
| 09 | Fruit | Food & Beverages | 1.65× | ||
| 10 | Patrick Bruel | Music & Radio | 1.64× | ||
| 11 | Zoo | Kids & Family | 1.60× | ||
| 12 | Plant | Home & Garden | 1.59× | ||
| 13 | Carrefour Express | Shopping | 1.57× | ||
| 14 | Fairy | Kids & Family | 1.56× | ||
| 15 | vertbaudet | Fashion & Accessoires | 1.55× | ||
| 16 | Sewing | Home & Garden | 1.55× | ||
| 17 | Hypermarket | Shopping | 1.53× | ||
| 18 | Supermarket | Shopping | 1.51× | ||
| 19 | Florent Pagny | Music & Radio | 1.51× | ||
| 20 | Brico | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Mindfulness | BALANCE | 1.31× | |
| Creativity | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.87× |
Flower has an estimated audience of 11,925,683 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.4% of Flower fans are female, 33.6% are male, with an average age of 43.7 years.
Flower fans show strongest brand affinity for Patrick Bruel (1.64×), Vegetable (1.77×), and Fruit (1.65×) over the country average.
Flower fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Vegetable (1.77×), Fruit (1.65×), Plant (1.59×), and Supermarket (1.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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