A data profile of the people who buy, follow and care about Herb in France — modelled from more than twelve digital signal sources. Herb has an estimated audience of 4,325,720 people in France.
Herb has an estimated audience of 4,325,720 people in France. 58.3% are female, 41.7% are male, average age 47.0. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (236.4× the country average).
Demographically, the Herb audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Herb fan in France is more female, around 47.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Herb profile in France.
58.3% are female, 41.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 47.0 |
| Estimated audience size | 4,325,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Herb audience comes from France.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 236.40× | ||
| 02 | Selfridges | Shopping | 211.08× | ||
| 03 | Pancreas | Health | 45.87× | ||
| 04 | Christmas Gift | Kids & Family | 32.35× | ||
| 05 | Christmas tree | Kids & Family | 21.41× | ||
| 06 | Breast Cancer awareness | Health | 18.60× | ||
| 07 | Girl power | Politics & Society | 16.01× | ||
| 08 | Kitchen garden | Home & Garden | 9.86× | ||
| 09 | Sustainable products | Politics & Society | 9.52× | ||
| 10 | Dentistry | Business & Career | 8.22× | ||
| 11 | Hormone | Health | 7.45× | ||
| 12 | Biochemistry | Business & Career | 6.89× | ||
| 13 | Broadcasting of sports events | Movies & TV | 6.00× | ||
| 14 | Zoom lens | Technology & Electronics | 5.71× | ||
| 15 | Tinder | Internet & Social Media | 4.29× | ||
| 16 | Anthropology | Business & Career | 4.26× | ||
| 17 | Take-out | Food & Beverages | 2.66× | ||
| 18 | Midi Libre | News | 2.61× | ||
| 19 | Kitchen | Home & Garden | 2.50× | ||
| 20 | Conforama | Home & Garden | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.59× | |
| Quality Awareness | PREMIUM | 1.98× | |
| Travelling | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Family Orientation | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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