A data profile of the people who buy, follow and care about Flower in Italy — modelled from more than twelve digital signal sources. Flower has an estimated audience of 17,588,850 people in Italy.
The average Flower fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Zara Kids, Baby toys, Carter's, with strongest over-indexing on Zara Kids (1.6× the country average).
Demographically, the Flower audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
The typical Flower fan in Italy is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Zara Kids.
The key figures that characterise the Flower profile in Italy.
64.8% are female, 35.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.9 |
| Estimated audience size | 17,588,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Flower audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2.5M | 1.72× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 1.48× | |
| 03 | Lazio | ~3M | 1.35× | |
| 04 | Lombardy | ~4M | 1.33× | |
| 05 | Tuscany | ~1.5M | 1.27× | |
| 06 | Piedmont | ~1.5M | 1.13× | |
| 07 | Sicilia | ~1.5M | 1.08× | |
| 08 | Puglia | ~1.5M | 1.07× | |
| 09 | Friuli-Venezia Giulia | ~400K | 1.07× | |
| 10 | Campania | ~2M | 1.05× | |
| 11 | Sardinia | ~500K | 1.05× | |
| 12 | Emilia-Romagna | ~1.5M | 0.98× | |
| 13 | Liguria | ~400K | 0.88× | |
| 14 | Marche | ~400K | 0.85× | |
| 15 | Abruzzo | ~300K | 0.85× | |
| 16 | Aosta Valley | ~40K | 0.84× | |
| 17 | Molise | ~70K | 0.79× | |
| 18 | Basilicata | ~100K | 0.76× | |
| 19 | Calabria | ~400K | 0.75× | |
| 20 | Umbria | ~200K | 0.74× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United States Department of Labor | Politics & Society | 1.72× | ||
| 02 | Zara Kids | Fashion & Accessoires | 1.60× | ||
| 03 | Baby toys | Kids & Family | 1.57× | ||
| 04 | Gardening Know How | Home & Garden | 1.56× | ||
| 05 | Carter's | Fashion & Accessoires | 1.54× | ||
| 06 | nostrofiglio.it | Kids & Family | 1.54× | ||
| 07 | Regalos Originales | Shopping | 1.53× | ||
| 08 | PassioneUnghie.it | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Creativity | OPEN | 1.00× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Individualism | JOY | 0.82× | |
| Urban Lifestyle | OPEN | 0.83× |
Flower has an estimated audience of 17,588,850 people in Italy, concentrated in Lombardy and Lazio.
64.8% of Flower fans are female, 35.2% are male, with an average age of 43.9 years.
Flower fans show strongest brand affinity for Zara Kids (1.6×), Baby toys (1.57×), and Carter's (1.54×) over the country average.
Flower fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~3M), and Veneto (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Baby toys (1.57×), Carter's (1.54×), PassioneUnghie.it (1.51×), and Regalos Originales (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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