Flower Audience in Italy
Flower has an estimated audience of 17,588,850 people in Italy. 64.8% are female, 35.2% are male, average age 43.9. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Zara Kids, Baby toys, PassioneUnghie.it, Regalos Originales, nostrofiglio.it.
The average Flower fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Zara Kids, Baby toys, PassioneUnghie.it, with strongest over-indexing on Zara Kids (1.6× the country average). Demographically, the Flower audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.9 |
| Estimated audience size | 17,588,850 |
Audience persona
The typical Flower fan in Italy is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Zara Kids.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,140,866 | 1.34× |
| Lazio | 2,926,586 | 1.36× |
| Veneto | 2,412,575 | 1.73× |
| Campania | 2,080,630 | 1.05× |
| Sicilia | 1,657,467 | 1.09× |
| Tuscany | 1,497,881 | 1.28× |
| Piedmont | 1,479,191 | 1.14× |
| Emilia-Romagna | 1,398,988 | 0.97× |
| Puglia | 1,296,726 | 1.07× |
| Sardinia | 520,799 | 1.06× |
| Trentino-Alto Adige/Südtirol | 510,538 | 1.53× |
| Liguria | 423,479 | 0.86× |
| Calabria | 373,363 | 0.69× |
| Marche | 361,651 | 0.83× |
| Friuli-Venezia Giulia | 357,341 | 1.08× |
| Abruzzo | 316,486 | 0.82× |
| Umbria | 182,568 | 0.64× |
| Basilicata | 94,083 | 0.59× |
| Molise | 32,361 | 0.39× |
| Aosta Valley | 21,923 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zara Kids | 1.6× | Fashion & Accessoires |
| Baby toys | 1.57× | Kids & Family |
| PassioneUnghie.it | 1.51× | News |
| Regalos Originales | 1.53× | Shopping |
| nostrofiglio.it | 1.54× | Kids & Family |
| Gardening Know How | 1.56× | Home & Garden |
| Carter's | 1.54× | Fashion & Accessoires |
| United States Department of Labor | 1.72× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Creativity | OPEN | 1.02 |
| Pet Ownership | JOY | 1 |
| Patriotism | CONSERVATISM | 0.98 |
| Price Sensitivity | PREMIUM | 0.97 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Flower have in Italy?
Flower has an estimated audience of 17,588,850 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Flower fans?
64.8% of Flower fans are female, 35.2% are male, with an average age of 43.9 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Zara Kids (1.6×), Baby toys (1.57×), and PassioneUnghie.it (1.51×) over the country average.
Where do Flower fans live in Italy?
Flower fans in Italy are most concentrated in Lombardy (reach 4,140,866), Lazio (reach 2,926,586), and Veneto (reach 2,412,575). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on Baby toys (1.57×), PassioneUnghie.it (1.51×), Regalos Originales (1.53×), and nostrofiglio.it (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.