A data profile of the people who buy, follow and care about Flower in Canada — modelled from more than twelve digital signal sources. Flower has an estimated audience of 6,994,179 people in Canada.
The average Flower fan in Canada is 40.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Carter's, Flower bouquet, COS, with strongest over-indexing on Carter's (1.57× the country average).
Demographically, the Flower audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Flower fan in Canada is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Carter's.
The key figures that characterise the Flower profile in Canada.
65.7% are female, 34.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 40.9 |
| Estimated audience size | 6,994,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Flower audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.56× | |
| 02 | British Columbia | ~1.5M | 1.41× | |
| 03 | Alberta | ~1M | 1.31× | |
| 04 | Manitoba | ~300K | 1.19× | |
| 05 | Saskatchewan | ~200K | 1.07× | |
| 06 | New Brunswick | ~100K | 0.87× | |
| 07 | Nova Scotia | ~200K | 0.84× | |
| 08 | Newfoundland and Labrador | ~70K | 0.64× | |
| 09 | Prince Edward Island | ~20K | 0.61× | |
| 10 | Quebec | ~1M | 0.60× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean movies | Movies & TV | 2.22× | ||
| 02 | Hair salon | Home & Garden | 2.18× | ||
| 03 | Zara Kids | Fashion & Accessoires | 1.88× | ||
| 04 | COS | Shopping | 1.85× | ||
| 05 | Baby-led weaning | Technology & Electronics | 1.70× | ||
| 06 | Christian Dior | Fashion & Accessoires | 1.70× | ||
| 07 | Primark | Shopping | 1.69× | ||
| 08 | Society6 | Shopping | 1.69× | ||
| 09 | River Island | Fashion & Accessoires | 1.67× | ||
| 10 | Shōjo manga | Literature | 1.66× | ||
| 11 | New Look | Fashion & Accessoires | 1.59× | ||
| 12 | Zadar | Travel & Leisure | 1.58× | ||
| 13 | Will Poulter | Movies & TV | 1.58× | ||
| 14 | Carter's | Fashion & Accessoires | 1.57× | ||
| 15 | Beams | Fashion & Accessoires | 1.57× | ||
| 16 | Ahn Hyo-seop | Movies & TV | 1.57× | ||
| 17 | Vegetable Gardening | Food & Beverages | 1.56× | ||
| 18 | OtterBox | Technology & Electronics | 1.54× | ||
| 19 | Maybelline | Beauty & Wellness | 1.53× | ||
| 20 | Flower bouquet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.19× | |
| Spirituality | BALANCE | 0.96× | |
| Tradition | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.80× |
Flower has an estimated audience of 6,994,179 people in Canada, concentrated in Ontario and British Columbia.
65.7% of Flower fans are female, 34.3% are male, with an average age of 40.9 years.
Flower fans show strongest brand affinity for Carter's (1.57×), Flower bouquet (1.51×), and COS (1.85×) over the country average.
Flower fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Flower bouquet (1.51×), COS (1.85×), Vegetable Gardening (1.56×), and Primark (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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