Flower Audience in Canada
Flower has an estimated audience of 6,994,179 people in Canada. 65.7% are female, 34.3% are male, average age 40.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Flower bouquet, COS, Vegetable Gardening, Primark, Shōjo manga.
The average Flower fan in Canada is 40.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Flower bouquet, COS, Vegetable Gardening, with strongest over-indexing on Flower bouquet (1.51× the country average). Demographically, the Flower audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flower fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 40.9 |
| Estimated audience size | 6,994,179 |
Audience persona
The typical Flower fan in Canada is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Flower bouquet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,566,483 | 1.56× |
| British Columbia | 1,474,270 | 1.41× |
| Alberta | 1,131,046 | 1.31× |
| Quebec | 997,895 | 0.6× |
| Manitoba | 311,455 | 1.19× |
| Saskatchewan | 238,078 | 1.07× |
| Nova Scotia | 174,655 | 0.84× |
| New Brunswick | 139,917 | 0.87× |
| Newfoundland and Labrador | 67,747 | 0.64× |
| Prince Edward Island | 21,017 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flower bouquet | 1.51× | Home & Garden |
| COS | 1.85× | Shopping |
| Vegetable Gardening | 1.56× | Food & Beverages |
| Primark | 1.69× | Shopping |
| Shōjo manga | 1.66× | Literature |
| Hair salon | 2.18× | Home & Garden |
| Maybelline | 1.53× | Beauty & Wellness |
| Zadar | 1.58× | Travel & Leisure |
| Carter's | 1.57× | Fashion & Accessoires |
| Baby-led weaning | 1.7× | Technology & Electronics |
| Ahn Hyo-seop | 1.57× | Movies & TV |
| Will Poulter | 1.58× | Movies & TV |
| Beams | 1.57× | Fashion & Accessoires |
| Zara Kids | 1.88× | Fashion & Accessoires |
| New Look | 1.59× | Fashion & Accessoires |
| River Island | 1.67× | Fashion & Accessoires |
| Korean movies | 2.22× | Movies & TV |
| Christian Dior | 1.7× | Fashion & Accessoires |
| Society6 | 1.69× | Shopping |
| OtterBox | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.19 |
| Spirituality | BALANCE | 0.96 |
| Tradition | CONSERVATISM | 0.88 |
| Patriotism | CONSERVATISM | 0.88 |
| Need for Security | CONSERVATISM | 0.88 |
| Travelling | THRILL | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
See Flower audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Flower have in Canada?
Flower has an estimated audience of 6,994,179 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Flower fans?
65.7% of Flower fans are female, 34.3% are male, with an average age of 40.9 years.
Which brands do Flower fans like most?
Flower fans show strongest brand affinity for Flower bouquet (1.51×), COS (1.85×), and Vegetable Gardening (1.56×) over the country average.
Where do Flower fans live in Canada?
Flower fans in Canada are most concentrated in Ontario (reach 4,566,483), British Columbia (reach 1,474,270), and Alberta (reach 1,131,046). These three regions account for the largest share of the active audience.
What other brands do Flower fans also like?
Beyond Flower itself, the audience over-indexes on COS (1.85×), Vegetable Gardening (1.56×), Primark (1.69×), and Shōjo manga (1.66×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.