A data profile of the people who buy, follow and care about Leaf in France — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 2,779,666 people in France.
Leaf has an estimated audience of 2,779,666 people in France. 61.0% are female, 39.0% are male, average age 45.1. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Dentistry, Broadcasting of sports events.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (166.26× the country average).
Demographically, the Leaf audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Leaf fan in France is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Leaf profile in France.
61.0% are female, 39.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.1 |
| Estimated audience size | 2,779,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Leaf audience comes from France.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 5.2% |
| Taiwan | 3.7% |
The strongest cross-interests of the Leaf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 166.26× | ||
| 02 | Christmas Gift | Kids & Family | 20.20× | ||
| 03 | Kitchen garden | Home & Garden | 18.67× | ||
| 04 | Christmas tree | Kids & Family | 13.76× | ||
| 05 | Dentistry | Business & Career | 12.69× | ||
| 06 | Zoom lens | Technology & Electronics | 10.93× | ||
| 07 | Breast Cancer awareness | Health | 10.68× | ||
| 08 | Broadcasting of sports events | Movies & TV | 10.59× | ||
| 09 | Hormone | Health | 10.47× | ||
| 10 | New Testament | Politics & Society | 9.77× | ||
| 11 | Girl power | Politics & Society | 8.31× | ||
| 12 | Improvisation | Music & Radio | 7.18× | ||
| 13 | Sustainable products | Politics & Society | 5.79× | ||
| 14 | Tinder | Internet & Social Media | 3.89× | ||
| 15 | Political science | Business & Career | 2.93× | ||
| 16 | Genetics | Kids & Family | 2.73× | ||
| 17 | Midi Libre | News | 2.56× | ||
| 18 | Center Parcs | Travel & Leisure | 2.34× | ||
| 19 | Real property | Home & Garden | 1.98× | ||
| 20 | Flower | Home & Garden | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.16× | |
| Mindfulness | BALANCE | 2.13× | |
| Individualism | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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