Leaf Audience in Germany
Leaf has an estimated audience of 2,032,825 people in Germany. 59.9% are female, 40.1% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ornamental plant, Satire, Houseplant, German television comedy, 28 Days Later.
The average Leaf fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ornamental plant, Satire, Houseplant, with strongest over-indexing on Ornamental plant (6.36× the country average). Demographically, the Leaf audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Leaf fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.0 |
| Estimated audience size | 2,032,825 |
Audience persona
The typical Leaf fan in Germany is more female, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,943 | 1.06× |
| Bayern | 352,979 | 1.08× |
| Baden-Württemberg | 306,195 | 1.1× |
| Niedersachsen | 204,609 | 1.04× |
| Hessen | 148,795 | 0.96× |
| Rheinland-Pfalz | 102,657 | 1.01× |
| Sachsen | 97,809 | 0.98× |
| Berlin | 97,787 | 1.08× |
| Schleswig-Holstein | 69,534 | 0.95× |
| Brandenburg | 63,730 | 1.01× |
| Thüringen | 55,046 | 1.06× |
| Sachsen-Anhalt | 49,735 | 0.94× |
| Hamburg | 45,441 | 0.99× |
| Mecklenburg-Vorpommern | 34,983 | 0.9× |
| Saarland | 23,264 | 0.93× |
| Bremen | 17,621 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ornamental plant | 6.36× | Home & Garden |
| Satire | 7.3× | Literature |
| Houseplant | 4.46× | Home & Garden |
| German television comedy | 5.77× | Movies & TV |
| 28 Days Later | 9.67× | Movies & TV |
| otoMoto.pl | 9.67× | Cars & Mobility |
| Jennifer Love Hewitt | 9.67× | Movies & TV |
| Headphones | 5.38× | Technology & Electronics |
| Country rap | 5.64× | Music & Radio |
| Pets | 1.75× | Pets & Animals |
| Instant Gaming | 4.75× | Games |
| Heath Ledger | 6.43× | Movies & TV |
| Spiegel Online | 1.77× | News |
| Netto Marken-Discount | 1.85× | Shopping |
| Tagesschau | 1.56× | Movies & TV |
| James Franco | 9.67× | Movies & TV |
| Allgäu | 4.65× | Travel & Leisure |
| Automobiles | 1.62× | Cars & Mobility |
| Bob Odenkirk | 9.67× | Movies & TV |
| Do it yourself (DIY) | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.66 |
| Healthy Lifestyle | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.56 |
| Pet Ownership | JOY | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 5.2% |
| Taiwan | 3.7% |
See Leaf audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leaf have in Germany?
Leaf has an estimated audience of 2,032,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leaf fans?
59.9% of Leaf fans are female, 40.1% are male, with an average age of 39.0 years.
Which brands do Leaf fans like most?
Leaf fans show strongest brand affinity for Ornamental plant (6.36×), Satire (7.3×), and Houseplant (4.46×) over the country average.
Where do Leaf fans live in Germany?
Leaf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,943), Bayern (reach 352,979), and Baden-Württemberg (reach 306,195). These three regions account for the largest share of the active audience.
What other brands do Leaf fans also like?
Beyond Leaf itself, the audience over-indexes on Satire (7.3×), Houseplant (4.46×), German television comedy (5.77×), and 28 Days Later (9.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.