Rascasse Audience Intelligence

Leaf Audience in Germany

A data profile of the people who buy, follow and care about Leaf in Germany — modelled from more than twelve digital signal sources. Leaf has an estimated audience of 2,032,825 people in Germany.

#1915among Topic in Germany#259in Home & Garden

The average Leaf fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, Instant Gaming, Houseplant, with strongest over-indexing on Ornamental plant (4.71× the country average).

Demographically, the Leaf audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leaf fan in Germany is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leaf profile in Germany.

Audience size
2M
in Germany
Gender
59.9%♀
40.1% male
Age
39.0
average years
Country rank
#3311
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leaf fans

59.9% are female, 40.1% are male, average age 39.0.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Leaf audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age39.0
Estimated audience size2,032,825
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Leaf audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4924%
50+17%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Leaf audience comes from Germany.

Worldwide audience distribution share by country for Leaf
CountryShare
United States22.9%
United Kingdom5.2%
Taiwan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leaf audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leaf fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.07×
02Thüringen~60K1.07×
03Bayern~300K1.06×
04Berlin~100K1.06×
05Bremen~20K1.04×
06Nordrhein-Westfalen~500K1.03×
07Niedersachsen~200K1.02×
08Rheinland-Pfalz~100K1.01×
09Brandenburg~60K1.00×
10Saarland~20K1.00×
11Sachsen~100K0.99×
12Hessen~200K0.98×
13Sachsen-Anhalt~50K0.96×
14Hamburg~40K0.96×
15Schleswig-Holstein~70K0.94×
16Mecklenburg-Vorpommern~40K0.94×
Fig. 06

Affinity by region

Affinity by region — Leaf, Germany
0.94×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leaf audience
#·InterestCategoryAffinity×
01Bob OdenkirkMovies & TV9.67×
02James FrancoMovies & TV9.67×
0328 Days LaterMovies & TV9.67×
04Hilary SwankMovies & TV9.67×
05Rosario DawsonMovies & TV9.39×
06Chili pepperFood & Beverages7.80×
07otoMoto.plCars & Mobility6.67×
08Jennifer Love HewittMovies & TV6.47×
09Heath LedgerMovies & TV6.25×
10Instant GamingGames5.78×
11Ornamental plantHome & Garden4.71×
12FloristryHome & Garden4.39×
13HouseplantHome & Garden4.02×
14FocusNews2.49×
15Netto Marken-DiscountShopping1.97×
16DessertsFood & Beverages1.95×
17TagesschauMovies & TV1.94×
18FlowerHome & Garden1.87×
19Müller (company)Food & Beverages1.68×
20ScienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leaf audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
MindfulnessBALANCE1.44×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leaf audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.89×
Sports ActivityPOWER0.90×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leaf have in Germany?

Leaf has an estimated audience of 2,032,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leaf fans?

59.9% of Leaf fans are female, 40.1% are male, with an average age of 39.0 years.

03

Which brands do Leaf fans like most?

Leaf fans show strongest brand affinity for Ornamental plant (4.71×), Instant Gaming (5.78×), and Houseplant (4.02×) over the country average.

04

Where do Leaf fans live in Germany?

Leaf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Leaf fans also like?

Beyond Leaf itself, the audience over-indexes on Instant Gaming (5.78×), Houseplant (4.02×), Tagesschau (1.94×), and Netto Marken-Discount (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Leaf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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