otoMoto.pl Audience in Germany
otoMoto.pl has an estimated audience of 952,610 people in Germany. 70.2% are female, 29.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stephen Hawking, Gay Men's Chorus of Los Angeles, Neil deGrasse Tyson, Porcelain tile, TVN Turbo.
The average otoMoto.pl fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stephen Hawking, Gay Men's Chorus of Los Angeles, Neil deGrasse Tyson, with strongest over-indexing on Stephen Hawking (186.65× the country average). Demographically, the otoMoto.pl audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of otoMoto.pl fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 39.4 |
| Estimated audience size | 952,610 |
Audience persona
The typical otoMoto.pl fan in Germany is more female, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stephen Hawking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,343 | 0.99× |
| Bayern | 146,595 | 0.96× |
| Baden-Württemberg | 103,370 | 0.8× |
| Niedersachsen | 88,560 | 0.96× |
| Hessen | 70,693 | 0.97× |
| Sachsen | 64,978 | 1.39× |
| Brandenburg | 61,499 | 2.08× |
| Berlin | 43,938 | 1.03× |
| Rheinland-Pfalz | 40,409 | 0.85× |
| Schleswig-Holstein | 31,218 | 0.91× |
| Sachsen-Anhalt | 22,974 | 0.93× |
| Hamburg | 17,619 | 0.82× |
| Thüringen | 17,190 | 0.71× |
| Mecklenburg-Vorpommern | 17,068 | 0.94× |
| Bremen | 9,550 | 1.17× |
| Saarland | 5,739 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stephen Hawking | 186.65× | Business & Career |
| Gay Men's Chorus of Los Angeles | 366.09× | Arts & Culture |
| Neil deGrasse Tyson | 102.06× | Movies & TV |
| Porcelain tile | 75.26× | Home & Garden |
| TVN Turbo | 98.08× | Movies & TV |
| Need for Speed: Most Wanted (2012 video game) | 54.15× | Games |
| Need for Speed: Shift | 102.59× | Games |
| Super RTL | 33.92× | Movies & TV |
| Korean barbecue | 60.8× | Food & Beverages |
| Berlin - Tag & Nacht | 36.71× | Movies & TV |
| Know-how | 10.86× | Business & Career |
| Sky Living | 173.11× | Movies & TV |
| Dacia Jogger | 18.14× | Cars & Mobility |
| Cleaning agent | 16.24× | Home & Garden |
| Electoral reform | 247.12× | Politics & Society |
| Drain cleaner | 51.01× | Home & Garden |
| Dog Day Afternoon | 47.74× | Movies & TV |
| International Facility Management Association | 165.27× | Business & Career |
| Rebate (marketing) | 10.25× | Shopping |
| Das Sommerhaus der Stars | 18.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.61 |
| Early Adopter Mentality | POWER | 1.59 |
| Quality Awareness | PREMIUM | 1.46 |
| Individualism | JOY | 1.44 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 44.9% |
| Germany | 25.6% |
| Netherlands | 5.1% |
See otoMoto.pl audiences in other countries
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Frequently asked questions
How many fans does otoMoto.pl have in Germany?
otoMoto.pl has an estimated audience of 952,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of otoMoto.pl fans?
70.2% of otoMoto.pl fans are female, 29.8% are male, with an average age of 39.4 years.
Which brands do otoMoto.pl fans like most?
otoMoto.pl fans show strongest brand affinity for Stephen Hawking (186.65×), Gay Men's Chorus of Los Angeles (366.09×), and Neil deGrasse Tyson (102.06×) over the country average.
Where do otoMoto.pl fans live in Germany?
otoMoto.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,343), Bayern (reach 146,595), and Baden-Württemberg (reach 103,370). These three regions account for the largest share of the active audience.
What other brands do otoMoto.pl fans also like?
Beyond otoMoto.pl itself, the audience over-indexes on Gay Men's Chorus of Los Angeles (366.09×), Neil deGrasse Tyson (102.06×), Porcelain tile (75.26×), and TVN Turbo (98.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for otoMoto.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.