Rascasse Audience Intelligence

otoMoto.pl Audience in Germany

A data profile of the people who buy, follow and care about otoMoto.pl in Germany — modelled from more than twelve digital signal sources. otoMoto.pl has an estimated audience of 955,409 people in Germany.

#244among Website / Newspaper / Magazine in Germany#328in Cars & Mobility

The average otoMoto.pl fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stephen Hawking, Gay Men's Chorus of Los Angeles, Neil deGrasse Tyson, with strongest over-indexing on Stephen Hawking (186.65× the country average).

Demographically, the otoMoto.pl audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical otoMoto.pl fan in Germany is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Stephen Hawking.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the otoMoto.pl profile in Germany.

Audience size
955K
in Germany
Gender
70.2%♀
29.8% male
Age
39.4
average years
Country rank
#6794
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of otoMoto.pl

70.2% are female, 29.8% are male, average age 39.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for otoMoto.pl audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age39.4
Estimated audience size955,409
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the otoMoto.pl audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3921%
40-4919%
50+21%
Fig. 04

Worldwide distribution

25.3%

of the worldwide otoMoto.pl audience comes from Germany.

Worldwide audience distribution share by country for otoMoto.pl
CountryShare
Poland44.4%
Germany25.3%
Netherlands5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the otoMoto.pl audience in Germany is strongest.

Fig. 05

Top regions by affinity

otoMoto.pl fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.94×
02Sachsen~60K1.29×
03Bremen~9K1.05×
04Niedersachsen~90K1.02×
05Berlin~40K1.02×
06Nordrhein-Westfalen~200K0.99×
07Hessen~70K0.98×
08Sachsen-Anhalt~20K0.96×
09Mecklenburg-Vorpommern~20K0.96×
10Hamburg~20K0.95×
11Schleswig-Holstein~30K0.93×
12Bayern~100K0.92×
13Rheinland-Pfalz~40K0.92×
14Thüringen~20K0.82×
15Saarland~9K0.80×
16Baden-Württemberg~100K0.79×
Fig. 06

Affinity by region

Affinity by region — otoMoto.pl, Germany
0.79×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the otoMoto.pl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for otoMoto.pl audience
#·InterestCategoryAffinity×
01Gay Men's Chorus of Los AngelesArts & Culture366.09×
02Electoral reformPolitics & Society247.12×
03Stephen HawkingBusiness & Career186.65×
04Sky LivingMovies & TV173.11×
05International Facility Management AssociationBusiness & Career165.27×
06Need for Speed: ShiftGames102.59×
07Neil deGrasse TysonMovies & TV102.06×
08TVN TurboMovies & TV98.08×
09Porcelain tileHome & Garden75.26×
10Korean barbecueFood & Beverages60.80×
11Need for Speed: Most Wanted (2012 video game)Games54.15×
12Drain cleanerHome & Garden51.01×
13Dog Day AfternoonMovies & TV47.74×
14Berlin - Tag & NachtMovies & TV36.71×
15Köln 50667Movies & TV36.65×
16Super RTLMovies & TV33.92×
17Anne WünscheMovies & TV20.00×
18Dacia JoggerCars & Mobility18.14×
19Cleaning agentHome & Garden16.24×
20Know-howBusiness & Career10.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the otoMoto.pl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by otoMoto.pl audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.86×
Convenience OrientationPREMIUM1.74×
DIY MentalityTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by otoMoto.pl audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.07×
Community OrientationOPEN1.10×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does otoMoto.pl have in Germany?

otoMoto.pl has an estimated audience of 955,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of otoMoto.pl fans?

70.2% of otoMoto.pl fans are female, 29.8% are male, with an average age of 39.4 years.

03

Which brands do otoMoto.pl fans like most?

otoMoto.pl fans show strongest brand affinity for Stephen Hawking (186.65×), Gay Men's Chorus of Los Angeles (366.09×), and Neil deGrasse Tyson (102.06×) over the country average.

04

Where do otoMoto.pl fans live in Germany?

otoMoto.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do otoMoto.pl fans also like?

Beyond otoMoto.pl itself, the audience over-indexes on Gay Men's Chorus of Los Angeles (366.09×), Neil deGrasse Tyson (102.06×), Porcelain tile (75.26×), and TVN Turbo (98.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See otoMoto.pl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for otoMoto.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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