Berlin - Tag & Nacht Audience in Germany
Berlin - Tag & Nacht has an estimated audience of 505,398 people in Germany. 66.0% are female, 34.0% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Florian Silbereisen, Helene Fischer, Gute Zeiten, schlechte Zeiten, Frauentausch, Deichmann.
The average Berlin - Tag & Nacht fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Florian Silbereisen, Helene Fischer, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Florian Silbereisen (7.01× the country average). Demographically, the Berlin - Tag & Nacht audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Berlin - Tag & Nacht fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 28.5 |
| Estimated audience size | 505,398 |
Audience persona
The typical Berlin - Tag & Nacht fan in Germany is more female, around 28.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Florian Silbereisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,514 | 0.85× |
| Niedersachsen | 48,408 | 0.99× |
| Baden-Württemberg | 48,248 | 0.7× |
| Bayern | 47,234 | 0.58× |
| Sachsen | 29,525 | 1.19× |
| Brandenburg | 25,261 | 1.61× |
| Sachsen-Anhalt | 24,220 | 1.85× |
| Hessen | 22,776 | 0.59× |
| Berlin | 22,547 | 1× |
| Rheinland-Pfalz | 19,642 | 0.78× |
| Thüringen | 16,207 | 1.26× |
| Schleswig-Holstein | 14,336 | 0.79× |
| Mecklenburg-Vorpommern | 11,776 | 1.22× |
| Hamburg | 9,129 | 0.8× |
| Saarland | 7,206 | 1.16× |
| Bremen | 2,732 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 7.01× | Music & Radio |
| Helene Fischer | 3.26× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 3.24× | Movies & TV |
| Frauentausch | 13.6× | Movies & TV |
| Deichmann | 2.35× | Shopping |
| Schlager music | 2.61× | Music & Radio |
| Barbie | 2.22× | Movies & TV |
| Bundesagentur für Arbeit | 2.58× | Politics & Society |
| Rossmann | 2× | Shopping |
| Credit (finance) | 3.95× | Business & Career |
| Wetter.com | 1.78× | Home & Garden |
| Katja Krasavice | 5.36× | Music & Radio |
| Lieferando.de | 1.7× | Food & Beverages |
| Andreas Gabalier | 4.26× | Music & Radio |
| Baby food | 2.28× | Kids & Family |
| Gala | 1.56× | News |
| Vanessa Mai | 3.44× | Music & Radio |
| Dakota Johnson | 3.55× | Movies & TV |
| Nina Chuba | 2.98× | Music & Radio |
| Let's Dance (German TV series) | 2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Extroversion | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.09 |
| Indulgence | JOY | 1.06 |
| Individualism | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Austria | 0.6% |
| United States | 0.3% |
See Berlin - Tag & Nacht audiences in other countries
More Reality audiences in Germany
- Let's Dance (German TV series) (8,846,194)
- Are You The One? (539,852)
- Too Hot to Handle (493,184)
- Frauentausch (422,328)
- The Circle (TV program) (261,695)
Frequently asked questions
How many fans does Berlin - Tag & Nacht have in Germany?
Berlin - Tag & Nacht has an estimated audience of 505,398 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Berlin - Tag & Nacht fans?
66.0% of Berlin - Tag & Nacht fans are female, 34.0% are male, with an average age of 28.5 years.
Which brands do Berlin - Tag & Nacht fans like most?
Berlin - Tag & Nacht fans show strongest brand affinity for Florian Silbereisen (7.01×), Helene Fischer (3.26×), and Gute Zeiten, schlechte Zeiten (3.24×) over the country average.
Where do Berlin - Tag & Nacht fans live in Germany?
Berlin - Tag & Nacht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,514), Niedersachsen (reach 48,408), and Baden-Württemberg (reach 48,248). These three regions account for the largest share of the active audience.
What other brands do Berlin - Tag & Nacht fans also like?
Beyond Berlin - Tag & Nacht itself, the audience over-indexes on Helene Fischer (3.26×), Gute Zeiten, schlechte Zeiten (3.24×), Frauentausch (13.6×), and Deichmann (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin - Tag & Nacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.