A data profile of the people who buy, follow and care about Berlin - Tag & Nacht in Germany — modelled from more than twelve digital signal sources. Berlin - Tag & Nacht has an estimated audience of 478,097 people in Germany.
The average Berlin - Tag & Nacht fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Florian Silbereisen, Helene Fischer, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Florian Silbereisen (7.01× the country average).
Demographically, the Berlin - Tag & Nacht audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Berlin - Tag & Nacht fan in Germany is more female, around 28.5 years old, with strong Extroversion tendencies and a notable affinity for Florian Silbereisen.
The key figures that characterise the Berlin - Tag & Nacht profile in Germany.
66.0% are female, 34.0% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 28.5 |
| Estimated audience size | 478,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Berlin - Tag & Nacht audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.1% |
| Austria | 0.6% |
| United States | 0.4% |
Where the Berlin - Tag & Nacht audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.72× | |
| 02 | Brandenburg | ~20K | 1.51× | |
| 03 | Thüringen | ~20K | 1.36× | |
| 04 | Sachsen | ~30K | 1.22× | |
| 05 | Saarland | ~8K | 1.21× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.06× | |
| 07 | Niedersachsen | ~50K | 0.98× | |
| 08 | Berlin | ~20K | 0.92× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.86× | |
| 10 | Rheinland-Pfalz | ~20K | 0.86× | |
| 11 | Bremen | ~4K | 0.85× | |
| 12 | Hamburg | ~9K | 0.81× | |
| 13 | Schleswig-Holstein | ~10K | 0.80× | |
| 14 | Baden-Württemberg | ~50K | 0.68× | |
| 15 | Hessen | ~20K | 0.63× | |
| 16 | Bayern | ~50K | 0.58× |
The strongest cross-interests of the Berlin - Tag & Nacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frauentausch | Movies & TV | 13.60× | ||
| 02 | Köln 50667 | Movies & TV | 9.95× | ||
| 03 | Anne Wünsche | Movies & TV | 8.96× | ||
| 04 | Simon Desue | Technology & Electronics | 7.06× | ||
| 05 | Florian Silbereisen | Music & Radio | 7.01× | ||
| 06 | Das Sommerhaus der Stars | Movies & TV | 6.10× | ||
| 07 | Katja Krasavice | Music & Radio | 5.36× | ||
| 08 | Credit (finance) | Business & Career | 3.95× | ||
| 09 | Vanessa Mai | Music & Radio | 3.44× | ||
| 10 | Helene Fischer | Music & Radio | 3.26× | ||
| 11 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.24× | ||
| 12 | Alles was zählt | Movies & TV | 3.05× | ||
| 13 | Schlager music | Music & Radio | 2.61× | ||
| 14 | Bundesagentur für Arbeit | Politics & Society | 2.58× | ||
| 15 | Deichmann | Shopping | 2.35× | ||
| 16 | Baby food | Kids & Family | 2.28× | ||
| 17 | Barbie | Movies & TV | 2.22× | ||
| 18 | Rossmann | Shopping | 2.00× | ||
| 19 | Lieferando.de | Food & Beverages | 1.70× | ||
| 20 | Müller (company) | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.58× | |
| Pet Ownership | JOY | 1.48× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.42× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Indulgence | JOY | 0.63× |
Berlin - Tag & Nacht has an estimated audience of 478,097 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
66.0% of Berlin - Tag & Nacht fans are female, 34.0% are male, with an average age of 28.5 years.
Berlin - Tag & Nacht fans show strongest brand affinity for Florian Silbereisen (7.01×), Helene Fischer (3.26×), and Gute Zeiten, schlechte Zeiten (3.24×) over the country average.
Berlin - Tag & Nacht fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Berlin - Tag & Nacht itself, the audience over-indexes on Helene Fischer (3.26×), Gute Zeiten, schlechte Zeiten (3.24×), Anne Wünsche (8.96×), and Frauentausch (13.6×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Berlin - Tag & Nacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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