Are You The One? Audience in Germany

Are You The One? has an estimated audience of 539,851 people in Germany. 64.9% are female, 35.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Time (magazine), Preacher (comics).
The average Are You The One? fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.94× the country average). Demographically, the Are You The One? audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Are You The One? fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 39.1 |
| Estimated audience size | 539,851 |
Audience persona
The typical Are You The One? fan in Germany is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,469 | 1.21× |
| Bayern | 82,905 | 0.96× |
| Baden-Württemberg | 81,150 | 1.1× |
| Niedersachsen | 57,060 | 1.09× |
| Hessen | 43,755 | 1.06× |
| Rheinland-Pfalz | 29,989 | 1.11× |
| Berlin | 25,621 | 1.06× |
| Sachsen | 22,747 | 0.86× |
| Schleswig-Holstein | 21,063 | 1.09× |
| Brandenburg | 15,663 | 0.94× |
| Hamburg | 14,962 | 1.23× |
| Sachsen-Anhalt | 11,789 | 0.84× |
| Thüringen | 10,511 | 0.76× |
| Mecklenburg-Vorpommern | 8,708 | 0.84× |
| Saarland | 5,931 | 0.89× |
| Bremen | 4,405 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.94× | Shopping |
| Home Office | 2.24× | Business & Career |
| Stradivarius | 1.77× | Shopping |
| Time (magazine) | 1.84× | News |
| Preacher (comics) | 5.51× | Literature |
| Esra Erol | 3.84× | Movies & TV |
| Home Delivery | 1.56× | Food & Beverages |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Euphonium | 4.71× | Music & Radio |
| Homesteading | 2.68× | Home & Garden |
| Hauptschule | 3.18× | Kids & Family |
| Competitive dance | 2.28× | Sports |
| Google Home | 2.31× | Technology & Electronics |
| Zagreb | 1.58× | Travel & Leisure |
| Molly Hatchet | 5.13× | Music & Radio |
| Keeper (password manager) | 1.68× | Technology & Electronics |
| Coworking | 1.57× | Business & Career |
| Huck (magazine) | 3.71× | Internet & Social Media |
| Figure painting (hobby) | 1.54× | Arts & Culture |
| Hà Tĩnh | 4.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.13 |
| Pet Ownership | JOY | 1.08 |
| Healthy Lifestyle | BALANCE | 1.04 |
| DIY Mentality | THRILL | 1.02 |
| Sports Activity | POWER | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.8% |
| United States | 31.9% |
| Canada | 3.0% |
See Are You The One? audiences in other countries
More Reality audiences in Germany
- Let's Dance (German TV series) (8,846,194)
- Berlin - Tag & Nacht (505,398)
- Too Hot to Handle (493,184)
- Frauentausch (422,328)
- The Circle (TV program) (261,695)
Frequently asked questions
How many fans does Are You The One? have in Germany?
Are You The One? has an estimated audience of 539,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Are You The One? fans?
64.9% of Are You The One? fans are female, 35.1% are male, with an average age of 39.1 years.
Which brands do Are You The One? fans like most?
Are You The One? fans show strongest brand affinity for Rossmann (1.94×), Home Office (2.24×), and Stradivarius (1.77×) over the country average.
Where do Are You The One? fans live in Germany?
Are You The One? fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,469), Bayern (reach 82,905), and Baden-Württemberg (reach 81,150). These three regions account for the largest share of the active audience.
What other brands do Are You The One? fans also like?
Beyond Are You The One? itself, the audience over-indexes on Home Office (2.24×), Stradivarius (1.77×), Time (magazine) (1.84×), and Preacher (comics) (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Are You The One?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.