Are You The One? Audience in Germany

Are You The One? logo

Are You The One? has an estimated audience of 539,851 people in Germany. 64.9% are female, 35.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Stradivarius, Time (magazine), Preacher (comics).

The average Are You The One? fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.94× the country average). Demographically, the Are You The One? audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of Are You The One? fans

Demographic split for Are You The One? audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age39.1
Estimated audience size539,851

Audience persona

The typical Are You The One? fan in Germany is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Are You The One? in Germany
RegionReachAffinity
Nordrhein-Westfalen143,4691.21×
Bayern82,9050.96×
Baden-Württemberg81,1501.1×
Niedersachsen57,0601.09×
Hessen43,7551.06×
Rheinland-Pfalz29,9891.11×
Berlin25,6211.06×
Sachsen22,7470.86×
Schleswig-Holstein21,0631.09×
Brandenburg15,6630.94×
Hamburg14,9621.23×
Sachsen-Anhalt11,7890.84×
Thüringen10,5110.76×
Mecklenburg-Vorpommern8,7080.84×
Saarland5,9310.89×
Bremen4,4050.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Are You The One? audience
BrandAffinityCategory
Rossmann1.94×Shopping
Home Office2.24×Business & Career
Stradivarius1.77×Shopping
Time (magazine)1.84×News
Preacher (comics)5.51×Literature
Esra Erol3.84×Movies & TV
Home Delivery1.56×Food & Beverages
Emperor Entertainment Group1.66×Business & Career
Euphonium4.71×Music & Radio
Homesteading2.68×Home & Garden
Hauptschule3.18×Kids & Family
Competitive dance2.28×Sports
Google Home2.31×Technology & Electronics
Zagreb1.58×Travel & Leisure
Molly Hatchet5.13×Music & Radio
Keeper (password manager)1.68×Technology & Electronics
Coworking1.57×Business & Career
Huck (magazine)3.71×Internet & Social Media
Figure painting (hobby)1.54×Arts & Culture
Hà Tĩnh4.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Are You The One? audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.13
Pet OwnershipJOY1.08
Healthy LifestyleBALANCE1.04
DIY MentalityTHRILL1.02
Sports ActivityPOWER1.01
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Are You The One?
CountryShare
Germany34.8%
United States31.9%
Canada3.0%

See Are You The One? audiences in other countries

More Reality audiences in Germany

Frequently asked questions

How many fans does Are You The One? have in Germany?

Are You The One? has an estimated audience of 539,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Are You The One? fans?

64.9% of Are You The One? fans are female, 35.1% are male, with an average age of 39.1 years.

Which brands do Are You The One? fans like most?

Are You The One? fans show strongest brand affinity for Rossmann (1.94×), Home Office (2.24×), and Stradivarius (1.77×) over the country average.

Where do Are You The One? fans live in Germany?

Are You The One? fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,469), Bayern (reach 82,905), and Baden-Württemberg (reach 81,150). These three regions account for the largest share of the active audience.

What other brands do Are You The One? fans also like?

Beyond Are You The One? itself, the audience over-indexes on Home Office (2.24×), Stradivarius (1.77×), Time (magazine) (1.84×), and Preacher (comics) (5.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Are You The One?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.