Kelly Osbourne Audience in Germany
Kelly Osbourne has an estimated audience of 1,818,856 people in Germany. 78.6% are female, 21.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kelly Osbourne, DermStore, Optimizely, Tess Daly, Adam Driver.
The average Kelly Osbourne fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kelly Osbourne, DermStore, Optimizely, with strongest over-indexing on Kelly Osbourne (800.0× the country average). Demographically, the Kelly Osbourne audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Kelly Osbourne fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 40.8 |
| Estimated audience size | 1,818,856 |
Audience persona
The typical Kelly Osbourne fan in Germany is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kelly Osbourne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 424,490 | 1.07× |
| Bayern | 297,969 | 1.02× |
| Baden-Württemberg | 226,556 | 0.91× |
| Niedersachsen | 177,148 | 1.0× |
| Hessen | 135,333 | 0.98× |
| Berlin | 102,037 | 1.25× |
| Sachsen | 98,535 | 1.1× |
| Schleswig-Holstein | 67,330 | 1.03× |
| Rheinland-Pfalz | 61,301 | 0.67× |
| Brandenburg | 55,644 | 0.99× |
| Thüringen | 51,980 | 1.12× |
| Sachsen-Anhalt | 46,289 | 0.98× |
| Hamburg | 43,133 | 1.05× |
| Mecklenburg-Vorpommern | 31,216 | 0.9× |
| Saarland | 24,241 | 1.09× |
| Bremen | 12,994 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kelly Osbourne | 800.0× | Music & Radio |
| DermStore | 484.74× | Shopping |
| Optimizely | 423.49× | Internet & Social Media |
| Tess Daly | 389.84× | Fashion & Accessoires |
| Adam Driver | 198.12× | Movies & TV |
| Carrie Fisher | 184.3× | Movies & TV |
| Duct Tape Marketing | 178.56× | |
| Jonathan Osorio | 161.5× | Sports |
| Toronto FC | 161.5× | Sports |
| Deandre Kerr | 161.5× | Sports |
| Henry Wingo | 161.5× | Sports |
| Kobe Franklin | 161.5× | Sports |
| Derrick Etienne | 161.5× | Sports |
| Raheem Edwards | 161.5× | Sports |
| Kevin Long | 161.5× | Sports |
| William Yarbrough | 161.5× | Sports |
| José Cifuentes | 161.5× | Sports |
| Robin Fraser | 161.5× | Sports |
| Jules-Anthony Vilsaint | 161.5× | Sports |
| Luka Gavran | 161.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 11.56 |
| Individualism | JOY | 7.36 |
| Travelling | THRILL | 2.31 |
| Early Adopter Mentality | POWER | 2.17 |
| Patriotism | CONSERVATISM | 1.64 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| United Kingdom | 15.6% |
| Germany | 8.2% |
See Kelly Osbourne audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Kelly Osbourne have in Germany?
Kelly Osbourne has an estimated audience of 1,818,856 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kelly Osbourne fans?
78.6% of Kelly Osbourne fans are female, 21.4% are male, with an average age of 40.8 years.
Which brands do Kelly Osbourne fans like most?
Kelly Osbourne fans show strongest brand affinity for Kelly Osbourne (800.0×), DermStore (484.74×), and Optimizely (423.49×) over the country average.
Where do Kelly Osbourne fans live in Germany?
Kelly Osbourne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 424,490), Bayern (reach 297,969), and Baden-Württemberg (reach 226,556). These three regions account for the largest share of the active audience.
What other brands do Kelly Osbourne fans also like?
Beyond Kelly Osbourne itself, the audience over-indexes on DermStore (484.74×), Optimizely (423.49×), Tess Daly (389.84×), and Adam Driver (198.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kelly Osbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.