Rascasse Audience Intelligence

Rachel McAdams Audience in Germany

A data profile of the people who buy, follow and care about Rachel McAdams in Germany — modelled from more than twelve digital signal sources. Rachel McAdams has an estimated audience of 663,401 people in Germany.

#524among Actor Actress or TV Star in Germany#1587among Person in Germany#1316in Movies & TV

The average Rachel McAdams fan in Germany is 28.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Holland, Superman (TV series), Benedict Cumberbatch, with strongest over-indexing on Tom Holland (60.87× the country average).

Demographically, the Rachel McAdams audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rachel McAdams fan in Germany is more male, around 28.5 years old, with strong Family Orientation tendencies and a notable affinity for Tom Holland.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel McAdams profile in Germany.

Audience size
663K
in Germany
Gender
43.0%♀
57.0% male
Age
28.5
average years
Country rank
#9256
Person in Germany
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel McAdams fans

43.0% are female, 57.0% are male, average age 28.5.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Rachel McAdams audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age28.5
Estimated audience size663,401
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Rachel McAdams audience in Germany
Age bracketShare%
16-1950%
20-2918%
30-3920%
40-4912%
50+0%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Rachel McAdams audience comes from Germany.

Worldwide audience distribution share by country for Rachel McAdams
CountryShare
United States35.2%
Brazil6.8%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel McAdams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rachel McAdams fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.22×
02Hessen~50K1.11×
03Nordrhein-Westfalen~100K1.05×
04Bayern~100K1.05×
05Hamburg~10K1.04×
06Bremen~5K1.03×
07Baden-Württemberg~80K1.00×
08Rheinland-Pfalz~30K1.00×
09Schleswig-Holstein~20K0.99×
10Niedersachsen~50K0.96×
11Saarland~7K0.96×
12Brandenburg~20K0.95×
13Sachsen-Anhalt~10K0.93×
14Thüringen~10K0.92×
15Sachsen~30K0.90×
16Mecklenburg-Vorpommern~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Rachel McAdams, Germany
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel McAdams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel McAdams audience
#·InterestCategoryAffinity×
01Elizabeth OlsenMovies & TV63.81×
02Benedict CumberbatchMovies & TV63.27×
03Tom HiddlestonMovies & TV61.46×
04Tom HollandMovies & TV60.87×
05Superman (TV series)Movies & TV52.15×
06Nina DobrevMovies & TV49.45×
07Man of Steel (film)Movies & TV48.20×
08Spy GameMovies & TV46.94×
09Kaya ScodelarioMovies & TV43.37×
10Maisie WilliamsMovies & TV41.99×
11Jennifer's BodyMovies & TV36.42×
12Doctor Strange (film)Movies & TV36.12×
13SnowpiercerMovies & TV31.81×
14Wolverine (comic book)Literature26.46×
15The FlashMovies & TV22.69×
16Rosamund PikeMovies & TV20.00×
17Prison BreakMovies & TV18.70×
18Andrew GarfieldMovies & TV17.53×
19BarbieMovies & TV6.22×
20Harry PotterMovies & TV3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel McAdams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel McAdams audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.60×
SpiritualityBALANCE1.07×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel McAdams audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.55×
Community OrientationOPEN0.63×
IndulgenceJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel McAdams have in Germany?

Rachel McAdams has an estimated audience of 663,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rachel McAdams fans?

43.0% of Rachel McAdams fans are female, 57.0% are male, with an average age of 28.5 years.

03

Which brands do Rachel McAdams fans like most?

Rachel McAdams fans show strongest brand affinity for Tom Holland (60.87×), Superman (TV series) (52.15×), and Benedict Cumberbatch (63.27×) over the country average.

04

Where do Rachel McAdams fans live in Germany?

Rachel McAdams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel McAdams fans also like?

Beyond Rachel McAdams itself, the audience over-indexes on Superman (TV series) (52.15×), Benedict Cumberbatch (63.27×), Nina Dobrev (49.45×), and Tom Hiddleston (61.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Rachel McAdams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rachel McAdams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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