Tom Hiddleston Audience in Germany
Tom Hiddleston has an estimated audience of 563,923 people in Germany. 54.4% are female, 45.6% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rachel McAdams, Nina Dobrev, Hugh Jackman, Elizabeth Olsen, Benedict Cumberbatch.
The average Tom Hiddleston fan in Germany is 29.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rachel McAdams, Nina Dobrev, Hugh Jackman, with strongest over-indexing on Rachel McAdams (80.33× the country average). Demographically, the Tom Hiddleston audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Tom Hiddleston fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 29.1 |
| Estimated audience size | 563,923 |
Audience persona
The typical Tom Hiddleston fan in Germany is balanced, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rachel McAdams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,288 | 1.02× |
| Bayern | 89,594 | 0.99× |
| Baden-Württemberg | 69,931 | 0.91× |
| Niedersachsen | 55,068 | 1.01× |
| Hessen | 43,096 | 1× |
| Sachsen | 29,979 | 1.08× |
| Berlin | 27,725 | 1.1× |
| Rheinland-Pfalz | 27,187 | 0.96× |
| Schleswig-Holstein | 23,284 | 1.15× |
| Brandenburg | 17,558 | 1× |
| Sachsen-Anhalt | 15,549 | 1.06× |
| Thüringen | 14,022 | 0.98× |
| Hamburg | 12,460 | 0.98× |
| Mecklenburg-Vorpommern | 10,327 | 0.96× |
| Saarland | 5,899 | 0.85× |
| Bremen | 4,547 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rachel McAdams | 80.33× | Movies & TV |
| Nina Dobrev | 55.88× | Movies & TV |
| Hugh Jackman | 43.82× | Movies & TV |
| Elizabeth Olsen | 53.55× | Movies & TV |
| Benedict Cumberbatch | 44.53× | Movies & TV |
| Chiwetel Ejiofor | 60× | Movies & TV |
| Superman (TV series) | 24.9× | Movies & TV |
| Maisie Williams | 42.36× | Movies & TV |
| Tom Holland | 23.07× | Movies & TV |
| Robert Redford | 10.02× | Movies & TV |
| Bill Murray | 25.22× | Movies & TV |
| Jack Black | 19.42× | Movies & TV |
| Matt Damon | 18.1× | Movies & TV |
| Cobie Smulders | 26.75× | Movies & TV |
| Captain America (1990 film) | 23.6× | Movies & TV |
| Hercules (2014 film) | 14.5× | Movies & TV |
| DeviantArt | 11.88× | Internet & Social Media |
| Sam Raimi | 65.4× | Movies & TV |
| Stellan Skarsgård | 21.93× | Movies & TV |
| Kosmos (publisher) | 29.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Tradition | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
| Sports Activity | POWER | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 16.7% |
| Germany | 5.4% |
See Tom Hiddleston audiences in other countries
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Frequently asked questions
How many fans does Tom Hiddleston have in Germany?
Tom Hiddleston has an estimated audience of 563,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tom Hiddleston fans?
54.4% of Tom Hiddleston fans are female, 45.6% are male, with an average age of 29.1 years.
Which brands do Tom Hiddleston fans like most?
Tom Hiddleston fans show strongest brand affinity for Rachel McAdams (80.33×), Nina Dobrev (55.88×), and Hugh Jackman (43.82×) over the country average.
Where do Tom Hiddleston fans live in Germany?
Tom Hiddleston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,288), Bayern (reach 89,594), and Baden-Württemberg (reach 69,931). These three regions account for the largest share of the active audience.
What other brands do Tom Hiddleston fans also like?
Beyond Tom Hiddleston itself, the audience over-indexes on Nina Dobrev (55.88×), Hugh Jackman (43.82×), Elizabeth Olsen (53.55×), and Benedict Cumberbatch (44.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tom Hiddleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.