Rascasse Audience Intelligence

Tom Hiddleston Audience in Germany

A data profile of the people who buy, follow and care about Tom Hiddleston in Germany — modelled from more than twelve digital signal sources. Tom Hiddleston has an estimated audience of 570,301 people in Germany.

#640among Actor Actress or TV Star in Germany#1924among Person in Germany#1571in Movies & TV

The average Tom Hiddleston fan in Germany is 29.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rachel McAdams, Nina Dobrev, Hugh Jackman, with strongest over-indexing on Rachel McAdams (80.33× the country average).

Demographically, the Tom Hiddleston audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tom Hiddleston fan in Germany is balanced, around 29.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rachel McAdams.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Hiddleston profile in Germany.

Audience size
570K
in Germany
Gender
54.4%♀
45.6% male
Age
29.1
average years
Country rank
#10543
Person in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Hiddleston fans

54.4% are female, 45.6% are male, average age 29.1.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Tom Hiddleston audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age29.1
Estimated audience size570,301
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Tom Hiddleston audience in Germany
Age bracketShare%
16-1948%
20-2921%
30-3917%
40-4910%
50+4%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Tom Hiddleston audience comes from Germany.

Worldwide audience distribution share by country for Tom Hiddleston
CountryShare
United States25.1%
United Kingdom17.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Hiddleston audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tom Hiddleston fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.16×
02Schleswig-Holstein~20K1.13×
03Sachsen~30K1.05×
04Sachsen-Anhalt~20K1.04×
05Hamburg~10K1.03×
06Nordrhein-Westfalen~100K1.02×
07Niedersachsen~60K1.02×
08Brandenburg~20K1.02×
09Bayern~90K0.97×
10Hessen~40K0.97×
11Mecklenburg-Vorpommern~10K0.97×
12Thüringen~10K0.96×
13Bremen~5K0.96×
14Rheinland-Pfalz~30K0.94×
15Saarland~6K0.91×
16Baden-Württemberg~70K0.89×
Fig. 06

Affinity by region

Affinity by region — Tom Hiddleston, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Hiddleston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Hiddleston audience
#·InterestCategoryAffinity×
01Whose Line Is It Anyway? (U.S. TV series)Movies & TV90.06×
02Rachel McAdamsMovies & TV80.33×
03Sam RaimiMovies & TV65.40×
04Chiwetel EjioforMovies & TV60.00×
05Nina DobrevMovies & TV55.88×
06Elizabeth OlsenMovies & TV53.55×
07Benedict CumberbatchMovies & TV44.53×
08Hugh JackmanMovies & TV43.82×
09Maisie WilliamsMovies & TV42.36×
10Kosmos (publisher)Literature29.78×
11Cobie SmuldersMovies & TV26.75×
12Bill MurrayMovies & TV25.22×
13Superman (TV series)Movies & TV24.90×
14Tom HollandMovies & TV23.07×
15Stellan SkarsgårdMovies & TV21.93×
16Jack BlackMovies & TV19.42×
17Matt DamonMovies & TV18.10×
18Hercules (2014 film)Movies & TV14.50×
19DeviantArtInternet & Social Media11.88×
20Robert RedfordMovies & TV10.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Hiddleston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Hiddleston audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.14×
Early Adopter MentalityPOWER1.04×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Hiddleston audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
SpiritualityBALANCE0.67×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Hiddleston have in Germany?

Tom Hiddleston has an estimated audience of 570,301 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tom Hiddleston fans?

54.4% of Tom Hiddleston fans are female, 45.6% are male, with an average age of 29.1 years.

03

Which brands do Tom Hiddleston fans like most?

Tom Hiddleston fans show strongest brand affinity for Rachel McAdams (80.33×), Nina Dobrev (55.88×), and Hugh Jackman (43.82×) over the country average.

04

Where do Tom Hiddleston fans live in Germany?

Tom Hiddleston fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Hiddleston fans also like?

Beyond Tom Hiddleston itself, the audience over-indexes on Nina Dobrev (55.88×), Hugh Jackman (43.82×), Elizabeth Olsen (53.55×), and Benedict Cumberbatch (44.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Tom Hiddleston audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tom Hiddleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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