Rascasse Audience Intelligence

Tom Hiddleston Audience in United States

A data profile of the people who buy, follow and care about Tom Hiddleston in United States — modelled from more than twelve digital signal sources. Tom Hiddleston has an estimated audience of 2,678,469 people in United States.

#644among Actor Actress or TV Star in United States#1831among Person in United States#1571in Movies & TV

The average Tom Hiddleston fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rachel McAdams, Elizabeth Olsen, Nina Dobrev, with strongest over-indexing on Rachel McAdams (33.5× the country average).

Demographically, the Tom Hiddleston audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Hiddleston fan in United States is balanced, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rachel McAdams.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Hiddleston profile in United States.

Audience size
2.7M
in United States
Gender
47.7%♀
52.3% male
Age
33.1
average years
Country rank
#11281
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Hiddleston fans

47.7% are female, 52.3% are male, average age 33.1.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Tom Hiddleston audience in United States
MetricValue
Female47.7%
Male52.3%
Average age33.1
Estimated audience size2,678,469
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Tom Hiddleston audience in United States
Age bracketShare%
16-1931%
20-2927%
30-3920%
40-4915%
50+7%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Tom Hiddleston audience comes from United States.

Worldwide audience distribution share by country for Tom Hiddleston
CountryShare
United States25.1%
United Kingdom17.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Hiddleston audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Hiddleston fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~50K1.34×
02Utah~30K1.34×
03Idaho~20K1.21×
04Washington~70K1.20×
05Oregon~40K1.19×
06Arizona~60K1.12×
07Maine~10K1.12×
08California~300K1.11×
09Alaska~6K1.11×
10New York~200K1.09×
11Massachusetts~60K1.08×
12Virginia~70K1.07×
13Missouri~50K1.07×
14Colorado~50K1.07×
15Oklahoma~30K1.07×
16Connecticut~30K1.05×
17Vermont~5K1.05×
18Montana~8K1.04×
19New Hampshire~10K1.03×
20Tennessee~50K1.00×
21Georgia~80K0.99×
22North Carolina~80K0.99×
23Arkansas~20K0.98×
24Kansas~20K0.98×
25New Mexico~10K0.98×
26Texas~200K0.97×
27Florida~200K0.97×
28Indiana~50K0.97×
29Maryland~50K0.97×
30Rhode Island~8K0.97×
31Washington, District of Columbia~8K0.97×
32Pennsylvania~90K0.96×
33Illinois~90K0.96×
34Michigan~70K0.96×
35New Jersey~70K0.95×
36Kentucky~30K0.95×
37North Dakota~5K0.95×
38Alabama~40K0.94×
39Ohio~80K0.93×
40Hawaii~10K0.93×
41Nevada~20K0.91×
42Delaware~7K0.90×
43Wisconsin~40K0.89×
44South Carolina~40K0.89×
45Nebraska~10K0.88×
46West Virginia~10K0.88×
47Iowa~20K0.86×
48Louisiana~30K0.84×
49South Dakota~5K0.80×
50Mississippi~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Tom Hiddleston, United States
0.78×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Hiddleston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Hiddleston audience
#·InterestCategoryAffinity×
01Nina DobrevMovies & TV40.48×
02Elizabeth OlsenMovies & TV36.78×
03Rachel McAdamsMovies & TV33.50×
04Mad (TV series)Movies & TV33.41×
05Stellan SkarsgårdMovies & TV27.80×
06Maisie WilliamsMovies & TV26.82×
07Benedict CumberbatchMovies & TV23.24×
08Cobie SmuldersMovies & TV22.15×
09Chiwetel EjioforMovies & TV19.86×
10Ed HarrisMovies & TV18.59×
11Superman (TV series)Movies & TV18.52×
12Jeremy RennerMovies & TV17.86×
13Wolverine (comic book)Literature15.86×
14Chris Evans (actor)Movies & TV14.64×
15Jennifer ConnellyMovies & TV14.59×
16David HarbourMovies & TV14.30×
17Tom HollandMovies & TV12.00×
18Coraline (film)Movies & TV12.00×
19Invincible (2006 film)Movies & TV9.88×
20Millie Bobby BrownMovies & TV7.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Hiddleston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Hiddleston audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.03×
Pet OwnershipJOY0.97×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Hiddleston audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Quality AwarenessPREMIUM0.67×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Hiddleston have in United States?

Tom Hiddleston has an estimated audience of 2,678,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tom Hiddleston fans?

47.7% of Tom Hiddleston fans are female, 52.3% are male, with an average age of 33.1 years.

03

Which brands do Tom Hiddleston fans like most?

Tom Hiddleston fans show strongest brand affinity for Rachel McAdams (33.5×), Elizabeth Olsen (36.78×), and Nina Dobrev (40.48×) over the country average.

04

Where do Tom Hiddleston fans live in United States?

Tom Hiddleston fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Hiddleston fans also like?

Beyond Tom Hiddleston itself, the audience over-indexes on Elizabeth Olsen (36.78×), Nina Dobrev (40.48×), Superman (TV series) (18.52×), and Ed Harris (18.59×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Hiddleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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