Tom Hiddleston Audience in United States

Tom Hiddleston logo

Tom Hiddleston has an estimated audience of 2,735,144 people in United States. 47.7% are female, 52.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Rachel McAdams, Elizabeth Olsen, Nina Dobrev, Superman (TV series), Stellan Skarsgård.

The average Tom Hiddleston fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rachel McAdams, Elizabeth Olsen, Nina Dobrev, with strongest over-indexing on Rachel McAdams (33.5× the country average). Demographically, the Tom Hiddleston audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Tom Hiddleston fans

Demographic split for Tom Hiddleston audience in United States
MetricValue
Female47.7%
Male52.3%
Average age33.1
Estimated audience size2,735,144

Audience persona

The typical Tom Hiddleston fan in United States is balanced, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Rachel McAdams.

Top regions in United States

Top regions ranked by reach for Tom Hiddleston in United States
RegionReachAffinity
California333,9381.11×
Texas241,0471.03×
Florida183,8500.99×
New York165,3781.08×
Georgia92,9961.1×
Illinois92,8631.02×
Pennsylvania86,7160.94×
Ohio82,4680.98×
North Carolina81,3600.99×
Virginia72,7791.09×
Michigan70,6410.99×
Washington68,0311.24×
Arizona65,9531.18×
New Jersey62,9100.9×
Minnesota57,7951.47×
Tennessee55,3951.01×
Massachusetts53,3180.99×
Missouri52,2731.19×
Indiana50,7391.02×
Maryland43,1650.92×
Colorado43,1161×
Wisconsin38,2180.93×
Alabama37,6410.99×
Oregon36,5141.16×
Oklahoma35,2371.16×
South Carolina34,9380.85×
Kentucky34,3891×
Utah33,8761.38×
Louisiana29,8750.85×
Connecticut26,6360.97×
Nevada24,6580.93×
Arkansas23,5181.04×
Kansas21,7391.01×
Iowa20,6380.92×
Mississippi17,2420.77×
Idaho16,2231.18×
New Mexico13,3580.97×
Nebraska12,1170.88×
West Virginia10,8710.85×
Hawaii10,4310.89×
New Hampshire10,2270.95×
Maine10,1821.04×
Rhode Island7,8360.9×
Washington, District of Columbia7,2070.88×
Montana7,0930.93×
Alaska6,6131.13×
Delaware5,8100.77×
North Dakota5,1770.92×
South Dakota4,7640.75×
Vermont4,1770.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Hiddleston audience
BrandAffinityCategory
Rachel McAdams33.5×Movies & TV
Elizabeth Olsen36.78×Movies & TV
Nina Dobrev40.48×Movies & TV
Superman (TV series)18.52×Movies & TV
Stellan Skarsgård27.8×Movies & TV
David Harbour14.3×Movies & TV
Benedict Cumberbatch23.24×Movies & TV
Maisie Williams26.82×Movies & TV
Jeremy Renner17.86×Movies & TV
Chris Evans (actor)14.64×Movies & TV
Cobie Smulders22.15×Movies & TV
Tom Holland12×Movies & TV
Jennifer Connelly14.59×Movies & TV
Mad (TV series)33.41×Movies & TV
Millie Bobby Brown7.11×Movies & TV
Wolverine (comic book)15.86×Literature
Superman2.58×Movies & TV
Beetlejuice4.62×Movies & TV
Coraline (film)12×Movies & TV
Invincible (2006 film)9.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Hiddleston audience
TraitClusterScore
ExtroversionTHRILL1.51
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.4
TraditionCONSERVATISM1.2
Social Media UsageJOY1.13
Pet OwnershipJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Tom Hiddleston
CountryShare
United States26.2%
United Kingdom16.7%
Germany5.4%

See Tom Hiddleston audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Tom Hiddleston have in United States?

Tom Hiddleston has an estimated audience of 2,735,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Hiddleston fans?

47.7% of Tom Hiddleston fans are female, 52.3% are male, with an average age of 33.1 years.

Which brands do Tom Hiddleston fans like most?

Tom Hiddleston fans show strongest brand affinity for Rachel McAdams (33.5×), Elizabeth Olsen (36.78×), and Nina Dobrev (40.48×) over the country average.

Where do Tom Hiddleston fans live in United States?

Tom Hiddleston fans in United States are most concentrated in California (reach 333,938), Texas (reach 241,047), and Florida (reach 183,850). These three regions account for the largest share of the active audience.

What other brands do Tom Hiddleston fans also like?

Beyond Tom Hiddleston itself, the audience over-indexes on Elizabeth Olsen (36.78×), Nina Dobrev (40.48×), Superman (TV series) (18.52×), and Stellan Skarsgård (27.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Hiddleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.