Mad (TV series) Audience in United States

Mad (TV series) has an estimated audience of 984,096 people in United States. 47.3% are female, 52.7% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Hugh Jackman, Gremlins, Nina Dobrev, Josh Brolin, Kristen Wiig.

The average Mad (TV series) fan in United States is 38.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hugh Jackman, Gremlins, Nina Dobrev, with strongest over-indexing on Hugh Jackman (42.62× the country average). Demographically, the Mad (TV series) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sketch comedy

Demographics of Mad (TV series) fans

Demographic split for Mad (TV series) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.4
Estimated audience size984,096

Audience persona

The typical Mad (TV series) fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Hugh Jackman.

Top regions in United States

Top regions ranked by reach for Mad (TV series) in United States
RegionReachAffinity
Texas163,2031.93×
California137,2571.27×
Florida70,3901.06×
New York63,5911.16×
Georgia36,5801.21×
North Carolina34,7711.17×
Illinois34,5751.05×
Pennsylvania33,9651.03×
Ohio31,2911.03×
Virginia27,8311.16×
New Jersey26,9341.08×
Michigan26,7821.04×
Massachusetts22,9721.18×
Arizona21,8331.09×
Tennessee20,0211.01×
Washington19,8151×
Indiana19,7791.1×
Maryland18,6921.1×
Wisconsin18,5151.25×
Missouri16,0631.01×
Colorado14,9620.96×
South Carolina14,1470.96×
Alabama13,6150.99×
Louisiana13,4261.06×
Kentucky12,5411.02×
Minnesota12,2040.87×
Oklahoma11,8871.09×
Connecticut9,9891.01×
Oregon9,9340.88×
Nevada9,1700.96×
Mississippi8,7251.08×
Utah8,4910.96×
Arkansas8,0751×
Iowa7,5280.93×
Kansas7,0960.91×
Nebraska4,7590.96×
New Mexico4,5190.92×
Hawaii4,1410.98×
Idaho3,8820.79×
West Virginia3,8580.84×
New Hampshire3,0780.79×
Washington, District of Columbia3,0171.02×
Maine2,9700.84×
Rhode Island2,7230.87×
Delaware2,3750.87×
Montana1,9010.7×
South Dakota1,8480.81×
Alaska1,7140.81×
North Dakota1,5470.77×
Vermont1,4570.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad (TV series) audience
BrandAffinityCategory
Hugh Jackman42.62×Movies & TV
Gremlins46.77×Movies & TV
Nina Dobrev35.85×Movies & TV
Josh Brolin20×Movies & TV
Kristen Wiig22.3×Movies & TV
Josh Duhamel17.26×Fashion & Accessoires
Tom Hiddleston21.98×Movies & TV
Michael Fassbender20×Movies & TV
Arrested Development (TV series)18.77×Movies & TV
James McAvoy20×Movies & TV
Aaron Paul20×Movies & TV
Guardians of the Galaxy (film)11.46×Movies & TV
Jeremy Renner14.13×Movies & TV
Kia Sportage20×Cars & Mobility
Alison Brie12.05×Movies & TV
Rachel Weisz14.72×Movies & TV
Doctor Strange13.9×Literature
Erin Andrews20×Sports
Olivia Wilde15.22×Movies & TV
Superman2.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.38
LGBTQ+ IdentityOPEN1.73
IndividualismJOY1.58
SpiritualityBALANCE1.54
TraditionCONSERVATISM1.5
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Mad (TV series)
CountryShare
United States15.1%
India14.7%
Denmark7.3%

See Mad (TV series) audiences in other countries

More Sketch comedy audiences in United States

Frequently asked questions

How many fans does Mad (TV series) have in United States?

Mad (TV series) has an estimated audience of 984,096 people in United States, concentrated in Texas and California.

What is the gender split and age of Mad (TV series) fans?

47.3% of Mad (TV series) fans are female, 52.7% are male, with an average age of 38.4 years.

Which brands do Mad (TV series) fans like most?

Mad (TV series) fans show strongest brand affinity for Hugh Jackman (42.62×), Gremlins (46.77×), and Nina Dobrev (35.85×) over the country average.

Where do Mad (TV series) fans live in United States?

Mad (TV series) fans in United States are most concentrated in Texas (reach 163,203), California (reach 137,257), and Florida (reach 70,390). These three regions account for the largest share of the active audience.

What other brands do Mad (TV series) fans also like?

Beyond Mad (TV series) itself, the audience over-indexes on Gremlins (46.77×), Nina Dobrev (35.85×), Josh Brolin (20×), and Kristen Wiig (22.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.