Rascasse Audience Intelligence

Mad (TV series) Audience in United States

A data profile of the people who buy, follow and care about Mad (TV series) in United States — modelled from more than twelve digital signal sources. Mad (TV series) has an estimated audience of 1,009,715 people in United States.

#1838among Movie / TV Show / Series in United States#4278in Movies & TV

The average Mad (TV series) fan in United States is 38.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hugh Jackman, Nina Dobrev, Tom Hiddleston, with strongest over-indexing on Hugh Jackman (80.15× the country average).

Demographically, the Mad (TV series) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad (TV series) fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Hugh Jackman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad (TV series) profile in United States.

Audience size
1M
in United States
Gender
47.3%♀
52.7% male
Age
38.4
average years
Country rank
#23524
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad (TV series) viewers

47.3% are female, 52.7% are male, average age 38.4.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Mad (TV series) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.4
Estimated audience size1,009,715
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Mad (TV series) audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3916%
40-4916%
50+25%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Mad (TV series) audience comes from United States.

Worldwide audience distribution share by country for Mad (TV series)
CountryShare
United States14.4%
India10.4%
Denmark6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K2.20×
02North Carolina~40K1.19×
03California~100K1.18×
04Georgia~40K1.17×
05Wisconsin~20K1.15×
06Virginia~30K1.11×
07Arizona~20K1.10×
08Indiana~20K1.10×
09Mississippi~9K1.10×
10Kentucky~10K1.09×
11Oklahoma~10K1.09×
12Arkansas~9K1.09×
13Massachusetts~20K1.07×
14Alabama~10K1.07×
15Louisiana~10K1.07×
16Nebraska~5K1.07×
17New Jersey~30K1.05×
18Maryland~20K1.05×
19New Mexico~5K1.05×
20South Dakota~2K1.04×
21Michigan~30K1.03×
22New York~60K1.02×
23Illinois~30K1.02×
24Missouri~20K1.02×
25Pennsylvania~30K1.01×
26Ohio~30K1.01×
27South Carolina~10K1.00×
28Connecticut~10K1.00×
29Kansas~8K0.98×
30Hawaii~4K0.97×
31Utah~8K0.96×
32Iowa~8K0.94×
33Delaware~3K0.93×
34Florida~60K0.92×
35Tennessee~20K0.92×
36West Virginia~4K0.92×
37Alaska~2K0.92×
38Colorado~10K0.91×
39Washington~20K0.90×
40Nevada~9K0.90×
41Rhode Island~3K0.90×
42North Dakota~2K0.90×
43Idaho~4K0.87×
44Minnesota~10K0.86×
45Vermont~1K0.85×
46Oregon~9K0.83×
47Washington, District of Columbia~2K0.83×
48Montana~2K0.83×
49New Hampshire~3K0.82×
50Maine~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Mad (TV series), United States
0.80×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad (TV series) audience
#·InterestCategoryAffinity×
01Hugh JackmanMovies & TV80.15×
02Nina DobrevMovies & TV51.03×
03Tom HiddlestonMovies & TV33.41×
04Gangs of New YorkMovies & TV26.05×
05Alison BrieMovies & TV20.00×
06Josh BrolinMovies & TV20.00×
07Josh DuhamelFashion & Accessoires20.00×
08Michael FassbenderMovies & TV20.00×
09James McAvoyMovies & TV20.00×
10Erin AndrewsSports20.00×
11Seth GreenMovies & TV19.42×
12Kristen WiigMovies & TV18.74×
13A Beautiful Mind (film)Movies & TV18.45×
14Olivia WildeMovies & TV18.37×
15Michelle MonaghanMovies & TV17.09×
16Arrested Development (TV series)Movies & TV13.53×
17Jeremy RennerMovies & TV12.23×
18TelegramInternet & Social Media12.02×
19Guardians of the Galaxy (film)Movies & TV8.74×
20RadioTechnology & Electronics3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
SpiritualityBALANCE2.58×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.72×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad (TV series) have in United States?

Mad (TV series) has an estimated audience of 1,009,715 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mad (TV series) viewers?

47.3% of Mad (TV series) fans are female, 52.7% are male, with an average age of 38.4 years.

03

Which brands do Mad (TV series) fans like most?

Mad (TV series) fans show strongest brand affinity for Hugh Jackman (80.15×), Nina Dobrev (51.03×), and Tom Hiddleston (33.41×) over the country average.

04

Where do Mad (TV series) fans live in United States?

Mad (TV series) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mad (TV series) fans also like?

Beyond Mad (TV series) itself, the audience over-indexes on Nina Dobrev (51.03×), Tom Hiddleston (33.41×), Alison Brie (20×), and Josh Brolin (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mad (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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