Mad (TV series) Audience in United States

Mad (TV series) logo

Mad (TV series) has an estimated audience of 984,096 people in United States. 47.3% are female, 52.7% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Jezebel (film), Tezz, Jeep Grand Cherokee (WJ), The Devil's Rejects, Urban Outfitters.

The average Mad (TV series) fan in United States is 38.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jezebel (film), Tezz, Jeep Grand Cherokee (WJ), with strongest over-indexing on Jezebel (film) (20× the country average). Demographically, the Mad (TV series) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sketch comedy

Demographics of Mad (TV series) fans

Demographic split for Mad (TV series) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age38.4
Estimated audience size984,096

Audience persona

The typical Mad (TV series) fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for Mad (TV series) in United States
RegionReachAffinity
Texas163,2031.93×
California137,2571.27×
Florida70,3901.06×
New York63,5911.16×
Georgia36,5801.21×
North Carolina34,7711.17×
Illinois34,5751.05×
Pennsylvania33,9651.03×
Ohio31,2911.03×
Virginia27,8311.16×
New Jersey26,9341.08×
Michigan26,7821.04×
Massachusetts22,9721.18×
Arizona21,8331.09×
Tennessee20,0211.01×
Washington19,8151×
Indiana19,7791.1×
Maryland18,6921.1×
Wisconsin18,5151.25×
Missouri16,0631.01×
Colorado14,9620.96×
South Carolina14,1470.96×
Alabama13,6150.99×
Louisiana13,4261.06×
Kentucky12,5411.02×
Minnesota12,2040.87×
Oklahoma11,8871.09×
Connecticut9,9891.01×
Oregon9,9340.88×
Nevada9,1700.96×
Mississippi8,7251.08×
Utah8,4910.96×
Arkansas8,0751×
Iowa7,5280.93×
Kansas7,0960.91×
Nebraska4,7590.96×
New Mexico4,5190.92×
Hawaii4,1410.98×
Idaho3,8820.79×
West Virginia3,8580.84×
New Hampshire3,0780.79×
Washington, District of Columbia3,0171.02×
Maine2,9700.84×
Rhode Island2,7230.87×
Delaware2,3750.87×
Montana1,9010.7×
South Dakota1,8480.81×
Alaska1,7140.81×
North Dakota1,5470.77×
Vermont1,4570.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad (TV series) audience
BrandAffinityCategory
Jezebel (film)20×Movies & TV
Tezz19.37×Movies & TV
Jeep Grand Cherokee (WJ)13.01×Cars & Mobility
The Devil's Rejects20×Movies & TV
Urban Outfitters3.52×Shopping
Dog breed1.65×Pets & Animals
Elsword20×Games
Home construction1.53×Home & Garden
JDSU2.99×Business & Career
Home staging4.99×Home & Garden
Israel1.87×Travel & Leisure
Henry Hugglemonster16.5×Movies & TV
The Nice Guys7.09×Movies & TV
Kasik10.16×Travel & Leisure
Clinical governance35.85×Health
Kodiak, Alaska6.38×Travel & Leisure
Litter box1.58×Pets & Animals
UK garage3.99×Music & Radio
Kaytranada8.43×Music & Radio
Bank account1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM2.38
LGBTQ+ IdentityOPEN1.73
IndividualismJOY1.58
SpiritualityBALANCE1.54
TraditionCONSERVATISM1.5
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Mad (TV series)
CountryShare
United States15.1%
India14.7%
Denmark7.3%

See Mad (TV series) audiences in other countries

More Sketch comedy audiences in United States

Frequently asked questions

How many fans does Mad (TV series) have in United States?

Mad (TV series) has an estimated audience of 984,096 people in United States, concentrated in Texas and California.

What is the gender split and age of Mad (TV series) fans?

47.3% of Mad (TV series) fans are female, 52.7% are male, with an average age of 38.4 years.

Which brands do Mad (TV series) fans like most?

Mad (TV series) fans show strongest brand affinity for Jezebel (film) (20×), Tezz (19.37×), and Jeep Grand Cherokee (WJ) (13.01×) over the country average.

Where do Mad (TV series) fans live in United States?

Mad (TV series) fans in United States are most concentrated in Texas (reach 163,203), California (reach 137,257), and Florida (reach 70,390). These three regions account for the largest share of the active audience.

What other brands do Mad (TV series) fans also like?

Beyond Mad (TV series) itself, the audience over-indexes on Tezz (19.37×), Jeep Grand Cherokee (WJ) (13.01×), The Devil's Rejects (20×), and Urban Outfitters (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.