Mad (TV series) Audience in Germany
A data profile of the people who buy, follow and care about Mad (TV series) in Germany — modelled from more than twelve digital signal sources. Mad (TV series) has an estimated audience of 350,333 people in Germany.
The average Mad (TV series) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Maria Callas, Chelsea Handler, Poetry, with strongest over-indexing on Maria Callas (100.03× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mad (TV series) fan in Germany is balanced, around 43.1 years old, with a notable affinity for Maria Callas.
At a glance
The key figures that characterise the Mad (TV series) profile in Germany.
Search interest · 12-month trend
Demographics of Mad (TV series) viewers
49.8% are female, 50.2% are male, average age 43.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.1 |
| Estimated audience size | 350,333 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 35% |
Worldwide distribution
of the worldwide Mad (TV series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 10.4% |
| Denmark | 6.8% |
Geography
Where the Mad (TV series) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.25× | |
| 02 | Schleswig-Holstein | ~10K | 1.22× | |
| 03 | Hamburg | ~8K | 1.22× | |
| 04 | Bremen | ~3K | 1.09× | |
| 05 | Hessen | ~20K | 1.07× | |
| 06 | Sachsen-Anhalt | ~7K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.99× | |
| 08 | Niedersachsen | ~30K | 0.97× | |
| 09 | Rheinland-Pfalz | ~10K | 0.94× | |
| 10 | Bayern | ~40K | 0.93× | |
| 11 | Brandenburg | ~8K | 0.92× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.91× | |
| 13 | Saarland | ~3K | 0.89× | |
| 14 | Sachsen | ~10K | 0.88× | |
| 15 | Thüringen | ~6K | 0.88× | |
| 16 | Baden-Württemberg | ~30K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mad (TV series) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Callas | Music & Radio | 100.03× | ||
| 02 | Chelsea Handler | Movies & TV | 63.34× | ||
| 03 | HammerFall | Music & Radio | 17.70× | ||
| 04 | Barry Gibb | Music & Radio | 4.40× | ||
| 05 | Poetry | Literature | 3.18× | ||
| 06 | Nigeria | Travel & Leisure | 2.56× | ||
| 07 | Great Dane | Pets & Animals | 2.40× | ||
| 08 | Costume | Fashion & Accessoires | 2.40× | ||
| 09 | Violin | Music & Radio | 2.34× | ||
| 10 | Ballet | Music & Radio | 2.29× | ||
| 11 | Deutsch lernen | Business & Career | 2.23× | ||
| 12 | Dance studio | Sports | 2.23× | ||
| 13 | Succulent plant | Home & Garden | 2.20× | ||
| 14 | Dairy | Food & Beverages | 2.18× | ||
| 15 | Musical instrument | Music & Radio | 1.80× | ||
| 16 | Health club | Sports | 1.75× | ||
| 17 | Tabletop game | Games | 1.74× | ||
| 18 | Eyebrow | Beauty & Wellness | 1.67× | ||
| 19 | Massively multiplayer online role-playing games | Games | 1.57× | ||
| 20 | Bachelor's degree | Business & Career | 1.52× |
Frequently asked questions
How many fans does Mad (TV series) have in Germany?
Mad (TV series) has an estimated audience of 350,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mad (TV series) viewers?
49.8% of Mad (TV series) fans are female, 50.2% are male, with an average age of 43.1 years.
Which brands do Mad (TV series) fans like most?
Mad (TV series) fans show strongest brand affinity for Maria Callas (100.03×), Chelsea Handler (63.34×), and Poetry (3.18×) over the country average.
Where do Mad (TV series) fans live in Germany?
Mad (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Mad (TV series) fans also like?
Beyond Mad (TV series) itself, the audience over-indexes on Chelsea Handler (63.34×), Poetry (3.18×), HammerFall (17.7×), and Musical instrument (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Mad (TV series) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mad (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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