Health club Audience in Germany
Health club has an estimated audience of 3,174,539 people in Germany. 55.2% are female, 44.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Arts and music, Sports.
The average Health club fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.18× the country average). Demographically, the Health club audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Health club fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.9 |
| Estimated audience size | 3,174,539 |
Audience persona
The typical Health club fan in Germany is more female, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 774,227 | 1.11× |
| Bayern | 597,297 | 1.17× |
| Baden-Württemberg | 548,022 | 1.27× |
| Niedersachsen | 304,314 | 0.99× |
| Hessen | 276,915 | 1.14× |
| Rheinland-Pfalz | 184,628 | 1.16× |
| Sachsen | 149,255 | 0.96× |
| Berlin | 141,418 | 1× |
| Schleswig-Holstein | 114,612 | 1.01× |
| Brandenburg | 89,795 | 0.91× |
| Hamburg | 84,024 | 1.17× |
| Thüringen | 64,469 | 0.8× |
| Sachsen-Anhalt | 63,658 | 0.77× |
| Mecklenburg-Vorpommern | 43,103 | 0.71× |
| Saarland | 38,198 | 0.98× |
| Bremen | 23,119 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.18× | Movies & TV |
| Food and drink | 1.73× | Food & Beverages |
| Entertainment | 1.73× | Movies & TV |
| Arts and music | 1.7× | Arts & Culture |
| Sports | 1.76× | Sports |
| Food | 1.73× | Food & Beverages |
| Reading | 1.75× | Literature |
| Movies | 1.76× | Movies & TV |
| Outdoor recreation | 1.75× | Sports |
| Vehicles | 1.72× | Cars & Mobility |
| Music | 1.6× | Business & Career |
| Business and industry | 1.51× | Business & Career |
| Pets | 1.75× | Pets & Animals |
| Consumer electronics | 1.57× | Technology & Electronics |
| Clothing | 1.59× | Fashion & Accessoires |
| Aida (musical) | 2.39× | Music & Radio |
| Bundesliga | 1.82× | Sports |
| Live events | 1.66× | Music & Radio |
| Games | 1.6× | Games |
| TikTok | 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Indulgence | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
| Pet Ownership | JOY | 1.06 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 5.6% |
| China | 5.2% |
See Health club audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Health club have in Germany?
Health club has an estimated audience of 3,174,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health club fans?
55.2% of Health club fans are female, 44.8% are male, with an average age of 37.9 years.
Which brands do Health club fans like most?
Health club fans show strongest brand affinity for Harry Potter (2.18×), Food and drink (1.73×), and Entertainment (1.73×) over the country average.
Where do Health club fans live in Germany?
Health club fans in Germany are most concentrated in Nordrhein-Westfalen (reach 774,227), Bayern (reach 597,297), and Baden-Württemberg (reach 548,022). These three regions account for the largest share of the active audience.
What other brands do Health club fans also like?
Beyond Health club itself, the audience over-indexes on Food and drink (1.73×), Entertainment (1.73×), Arts and music (1.7×), and Sports (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.