Health club Audience in Germany
A data profile of the people who buy, follow and care about Health club in Germany — modelled from more than twelve digital signal sources. Health club has an estimated audience of 3,174,539 people in Germany.
The average Health club fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Aida (musical), Harry Potter, Food and drink, with strongest over-indexing on Aida (musical) (2.39× the country average).
Demographically, the Health club audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Health club fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Aida (musical).
At a glance
The key figures that characterise the Health club profile in Germany.
Search interest · 12-month trend
Demographics of Health club fans
55.2% are female, 44.8% are male, average age 37.9.
Gender split
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.9 |
| Estimated audience size | 3,174,539 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Health club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 5.6% |
| China | 5.2% |
Geography
Where the Health club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~500K | 1.23× | |
| 02 | Bayern | ~600K | 1.15× | |
| 03 | Rheinland-Pfalz | ~200K | 1.15× | |
| 04 | Hamburg | ~80K | 1.14× | |
| 05 | Hessen | ~300K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~800K | 1.09× | |
| 07 | Saarland | ~40K | 1.02× | |
| 08 | Schleswig-Holstein | ~100K | 1.01× | |
| 09 | Niedersachsen | ~300K | 0.98× | |
| 10 | Berlin | ~100K | 0.97× | |
| 11 | Sachsen | ~100K | 0.96× | |
| 12 | Bremen | ~20K | 0.90× | |
| 13 | Brandenburg | ~90K | 0.89× | |
| 14 | Sachsen-Anhalt | ~70K | 0.83× | |
| 15 | Thüringen | ~70K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~50K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Health club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aida (musical) | Music & Radio | 2.39× | ||
| 02 | Harry Potter | Movies & TV | 2.18× | ||
| 03 | Bundesliga | Sports | 1.82× | ||
| 04 | Sports | Sports | 1.76× | ||
| 05 | Movies | Movies & TV | 1.76× | ||
| 06 | Reading | Literature | 1.75× | ||
| 07 | Outdoor recreation | Sports | 1.75× | ||
| 08 | Pets | Pets & Animals | 1.75× | ||
| 09 | Food and drink | Food & Beverages | 1.73× | ||
| 10 | Entertainment | Movies & TV | 1.73× | ||
| 11 | Food | Food & Beverages | 1.73× | ||
| 12 | Vehicles | Cars & Mobility | 1.72× | ||
| 13 | Arts and music | Arts & Culture | 1.70× | ||
| 14 | Live events | Music & Radio | 1.66× | ||
| 15 | FC Bayern Munich | Sports | 1.62× | ||
| 16 | Music | Business & Career | 1.60× | ||
| 17 | Games | Games | 1.60× | ||
| 18 | Clothing | Fashion & Accessoires | 1.59× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.57× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Health club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.90× | |
| Healthy Lifestyle | BALANCE | 1.74× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.01× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Community Orientation | OPEN | 1.18× |
Frequently asked questions
How many fans does Health club have in Germany?
Health club has an estimated audience of 3,174,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health club fans?
55.2% of Health club fans are female, 44.8% are male, with an average age of 37.9 years.
Which brands do Health club fans like most?
Health club fans show strongest brand affinity for Aida (musical) (2.39×), Harry Potter (2.18×), and Food and drink (1.73×) over the country average.
Where do Health club fans live in Germany?
Health club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Health club fans also like?
Beyond Health club itself, the audience over-indexes on Harry Potter (2.18×), Food and drink (1.73×), Entertainment (1.73×), and Arts and music (1.7×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Health club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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