Rascasse Audience Intelligence

Costume Audience in Germany

A data profile of the people who buy, follow and care about Costume in Germany — modelled from more than twelve digital signal sources. Costume has an estimated audience of 2,444,599 people in Germany.

#1616among Topic in Germany#149in Fashion & Accessoires

The average Costume fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.52× the country average).

Demographically, the Costume audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Costume fan in Germany is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costume profile in Germany.

Audience size
2.4M
in Germany
Gender
69.3%♀
30.7% male
Age
36.5
average years
Country rank
#2708
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume fans

69.3% are female, 30.7% are male, average age 36.5.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Costume audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age36.5
Estimated audience size2,444,599
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Costume audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Costume audience comes from Germany.

Worldwide audience distribution share by country for Costume
CountryShare
United States19.7%
Japan10.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume audience in Germany is strongest.

Fig. 05

Top regions by affinity

Costume fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.63×
02Hessen~200K1.27×
03Hamburg~70K1.24×
04Nordrhein-Westfalen~600K1.06×
05Rheinland-Pfalz~100K1.06×
06Saarland~30K1.04×
07Bremen~20K1.04×
08Bayern~400K1.02×
09Baden-Württemberg~300K0.98×
10Brandenburg~70K0.90×
11Sachsen-Anhalt~60K0.89×
12Thüringen~60K0.89×
13Mecklenburg-Vorpommern~40K0.89×
14Niedersachsen~200K0.85×
15Schleswig-Holstein~70K0.85×
16Sachsen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Costume, Germany
0.84×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costume audience
#·InterestCategoryAffinity×
01Russian languagePolitics & Society5.73×
02Harry PotterMovies & TV2.52×
03IKEAHome & Garden2.08×
04LeisureTravel & Leisure1.98×
05FoodFood & Beverages1.91×
06Live eventsMusic & Radio1.86×
07Food and drinkFood & Beverages1.84×
08ReadingLiterature1.82×
09PetsPets & Animals1.80×
10EntertainmentMovies & TV1.79×
11MusicBusiness & Career1.79×
12SportsSports1.76×
13Arts and musicArts & Culture1.74×
14VehiclesCars & Mobility1.74×
15MoviesMovies & TV1.70×
16Consumer electronicsTechnology & Electronics1.69×
17GermanyTravel & Leisure1.67×
18Outdoor recreationSports1.61×
19Business and industryBusiness & Career1.51×
20ShoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costume audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.84×
Urban LifestyleOPEN1.82×
CreativityOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costume audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.19×
PatriotismCONSERVATISM1.23×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Costume have in Germany?

Costume has an estimated audience of 2,444,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Costume fans?

69.3% of Costume fans are female, 30.7% are male, with an average age of 36.5 years.

03

Which brands do Costume fans like most?

Costume fans show strongest brand affinity for Harry Potter (2.52×), Food and drink (1.84×), and Entertainment (1.79×) over the country average.

04

Where do Costume fans live in Germany?

Costume fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Costume fans also like?

Beyond Costume itself, the audience over-indexes on Food and drink (1.84×), Entertainment (1.79×), Food (1.91×), and Music (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Costume audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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