Costume Audience in Germany
Costume has an estimated audience of 2,444,599 people in Germany. 69.3% are female, 30.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Food, Music.
The average Costume fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.52× the country average). Demographically, the Costume audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Costume fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 36.5 |
| Estimated audience size | 2,444,599 |
Audience persona
The typical Costume fan in Germany is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 636,544 | 1.19× |
| Bayern | 422,424 | 1.07× |
| Baden-Württemberg | 355,031 | 1.06× |
| Hessen | 266,399 | 1.43× |
| Niedersachsen | 206,661 | 0.87× |
| Berlin | 202,473 | 1.85× |
| Rheinland-Pfalz | 136,942 | 1.12× |
| Sachsen | 83,573 | 0.7× |
| Schleswig-Holstein | 77,483 | 0.88× |
| Hamburg | 62,162 | 1.13× |
| Brandenburg | 57,629 | 0.76× |
| Thüringen | 40,680 | 0.65× |
| Sachsen-Anhalt | 40,156 | 0.63× |
| Mecklenburg-Vorpommern | 28,482 | 0.61× |
| Saarland | 26,049 | 0.87× |
| Bremen | 24,451 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.52× | Movies & TV |
| Food and drink | 1.84× | Food & Beverages |
| Entertainment | 1.79× | Movies & TV |
| Food | 1.91× | Food & Beverages |
| Music | 1.79× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Reading | 1.82× | Literature |
| Sports | 1.76× | Sports |
| Germany | 1.67× | Travel & Leisure |
| Live events | 1.86× | Music & Radio |
| Vehicles | 1.74× | Cars & Mobility |
| Consumer electronics | 1.69× | Technology & Electronics |
| Movies | 1.7× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Pets | 1.8× | Pets & Animals |
| Russian language | 5.73× | Politics & Society |
| IKEA | 2.08× | Home & Garden |
| Outdoor recreation | 1.61× | Sports |
| Shopping | 1.51× | Shopping |
| Leisure | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Travelling | THRILL | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
| Creativity | OPEN | 1.37 |
| Design Affinity | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 10.0% |
| Italy | 4.2% |
See Costume audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Costume have in Germany?
Costume has an estimated audience of 2,444,599 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costume fans?
69.3% of Costume fans are female, 30.7% are male, with an average age of 36.5 years.
Which brands do Costume fans like most?
Costume fans show strongest brand affinity for Harry Potter (2.52×), Food and drink (1.84×), and Entertainment (1.79×) over the country average.
Where do Costume fans live in Germany?
Costume fans in Germany are most concentrated in Nordrhein-Westfalen (reach 636,544), Bayern (reach 422,424), and Baden-Württemberg (reach 355,031). These three regions account for the largest share of the active audience.
What other brands do Costume fans also like?
Beyond Costume itself, the audience over-indexes on Food and drink (1.84×), Entertainment (1.79×), Food (1.91×), and Music (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.